partnerships
Xtremepush Expands Brazilian Footprint with Playr.Bet Deal
Brazilian sportsbook Playr.Bet the latest Latin American operator to go live with Xtremepush’s market-leading customer engagement platform
Xtremepush, the leading omnichannel customer engagement platform powered by a real-time customer data platform (CDP), has gone live with Playr.Bet, providing the Brazilian operator with a wide range of customer engagement solutions to help drive marketing ROI and player retention.
Leveraging its integration with leading iGaming platform provider GiG Incorporated to understand player behavior in real-time, the Xtremepush platform enables Playr.Bet to foster player relationships by delivering highly personalized and timely marketing communications.
Xtremepush’s suite of optimization and automation tools, along with the enterprise-grade CDP, empowers Playr.Bet to deliver relevant and hyper-personalized player experiences, enhancing its marketing strategies and driving success.
Playr.Bet is the latest operator in Latin America to go live with Xtremepush’s market-leading solution following recent deals in the region with Betsul and Arena Esportiva.
“We are absolutely thrilled to have gone live with Playr.Bet and thank it for showing its faith in our customer engagement platform,” the Partnerships and Sports Betting and Gaming Director for Xtremepush, Robbie Sexton, said. “Playr.Bet is one of the most exciting brands in the fast-growing Brazilian market and the combination of our global experience and local knowledge enables us to deliver experiences that will drive ROI and player retention. We look forward to a long and fruitful partnership.”
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Amusnet Enters into Partnership with Jacks.nl
Amusnet has entered into a partnership with the Netherlands operator Jacks.nl. This strategic alliance will enable the renowned provider to expand its footprint in the local gaming market by integrating its top-notch gaming solutions into Jacks.nl’s platform. By leveraging combined strengths, both companies aim to deliver an enhanced gaming experience that prioritizes player engagement and satisfaction.
“At Amusnet, we have always prioritized excellence in our offerings. Partnering with Jacks.nl enhances our market reach and aligns with our strategic objectives to deliver exceptional value to our partners. We are confident this collaboration will benefit both organizations and local players,” said Dimitri De Temmerman, Managing Director at Amusnet BNL.
“Jacks.nl stands as a premier destination for online casino enthusiasts in the Netherlands, offering a world-class gaming experience. From immersive live casino games to a wide variety of slots, Jacks.nl ensures a secure, entertaining, and unforgettable journey for every player. Our collaboration with leading game provider Amusnet further strengthens our platform, delivering innovative and high-quality games that elevate the gaming experience for our users,” commented Ayla Haverkamp, Casino Operational Manager at Jacks.nl.
On Jacks.nl’s platform, players can find some of the provider’s most popular games, such as Hot Deco, Secrets of Sherwood, 100 Power Hot, Vampire Bites, Shining Crown, Drops of Water, Cavemen and Dinosaurs, 40 Burning Hot, 7 & Crystals and many more.
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ICONIC21 and Sweepium strengthen sweeps partnership
In-demand live casino provider deepens sweepstakes market reach through multi-brand launch with leading platform provider and content aggregator
ICONIC21, the provider of premium live casino content, has strengthened its position in the fast-growing sweepstakes space by enhancing its partnership with leading B2B platform provider and content aggregator, Sweepium.
ICONIC21 and Sweepium first joined forces back in October with its content going live with a small number of its brands in the US market. The deal has been extended so that even more of Sweepium’s US operator partners can access its sweepstakes-ready live casino products.
The partnership cements ICONIC21’s position as the preferred provider for sweepstakes brands and builds on its market-leading position in the real-money sector. Both markets are riding a steep upward growth trajectory right now but with sweepstakes really taking the industry by storm.
ICONIC21 is in the driving seat to capitalise on this growth through partnerships such as this with Sweepium. Its live content, which covers a wide range of formats including Roulette, Blackjack, Baccarat, Sic Bo, The Kickoff and Crash Live, has been developed for both real money and sweeps play.
The provider is an innovator, bringing new player experiences to market such as its Gravity Series and Grand Bonus Baccarat. Crash Live is also the first live crash game to feature a host, bringing never-seen-before interaction and entertainment to the experience.
Content is streamed out of modern studios with sleek backdrops where the latest video, audio and broadcast technologies are used to provide a premium product and player experience at all times.
Alina Mihaela Popa, Chief Commercial Officer at ICONIC21, said: “Sweepstakes are sweeping across the US market and beyond and operators want to offer their players the best content in the business.
“This extended deal with Sweepium does just that with its partners able to access our full portfolio of premium, sweepstakes-ready live content – content that has proven to hit the market with players across the globe.
“This is a fast-growing part of the industry and at ICONIC21, we believe we are in a position to capitalise on this by helping operators deliver the experiences players are seeking.”
Daniel Mitton, Co-founder and Chief Business Development Officer at Sweepium, added: “The rise of sweepstakes casinos has been nothing short of meteoric and at Sweepium, we are committed to offering the platform and content portfolio to our partners.
“Live content is hugely popular at sweepstakes casinos and in ICONIC21, we have a partner that knows how to produce content and experiences that exceed player expectations. We’ve already seen how well its content performs and now look forward to seeing it launch with more of our partners.”
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KSA Partners with UK’s Gamban to Offer Gambling Blocking Software
Kansspelautoriteit (KSA), the Gambling Authority of the Netherlands, has agreed to fund a pilot project to make Gamban’s blocking software available to players in the Netherlands.
Anyone in the Netherlands can obtain a free one-year Gamban subscription by contacting Loket Kansspel, the country’s national gambling support service.
Users will then gain access to the recently released Dutch version of the app, which blocks access to all online gambling websites and apps across all their devices.
Gamban will also assist the Dutch regulator in detecting unregulated gambling sites as part of the KSA’s renewed efforts to clamp down on the black market.
“At present, KSA offers players struggling with their gambling behaviour the option to self-exclude through Cruks. However, Cruks pertains only to operators holding a licence in the Netherlands. Gamban gives players the opportunity to also block access to illegal gambling websites,” said Thomas Borghois, the KSA’s addiction prevention fund advisor.
“When used together, Cruks and Gamban provide players a perspective on recovery. Teaming up with Loket Kansspel for the distribution of Gamban subscriptions was a logical choice for us, given that they are the first point of contact for players looking for an independent, judgement-free talk about the gambling issues facing them.”
Nathalie Smit, director at Loket Kansspel, commented: “At Loket Kansspel, we believe that taking control of your online environment is crucial for breaking free from gambling addiction. By partnering with Gamban, we’re empowering individuals to stay in control and manage their gambling behaviour. We are excited to provide people with free access to gambling blocking software.”
Matt Zarb-Cousin, co-founder of Gamban, added: “Having a self-exclusion scheme in place can lead to the unintended consequence of leaving the most vulnerable individuals exposed to black market operators. Layering up blocking software with self-exclusion ensures that devices are unable to access gambling sites and apps, whether regulated or unregulated.
“We always recommend using other barriers in addition to gambling-blocking software, such as self-exclusion. The friction these offer give the individual a chance to think between urge and action.
“During this time, they can ride out their urge or think again before acting on temptation. In a world where the lure of immediate gratification through digital activity is increasingly tempting, we want to help people regain control and balance – and by using Gamban, they can do that.”
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