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Affiliate Industry

Gaming Innovation Group Secures Pole Position in Casino Affiliation by Acquiring KaFe Rocks

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Gaming Innovation Group (GiG) Incorporated has today signed an agreement to acquire affiliate leader KaFe Rocks Limited. Through this strategic purchase, GiG Media will cement its position as the dominant lead generator within the lucrative online casino market. Furthermore, GiG Media will accelerate its market presence in the valuable North American market. The strong synergies underlying the transaction will further accelerate the growth GiG Media has delivered over the last few years with twelve successive record-breaking revenue quarters.

KaFe Rocks is a prominent iGaming affiliate, boasting multiple Power Affiliate top-ten rankings. The company has a thriving global portfolio diversified across over 15 markets, featuring user-centric United States-facing flagship brands Time2play. com and USCasinos. com. These assets will further position GiG Media in the United States market. Over the last twelve months, Time2Play .com has shown impressive revenue growth, with further acceleration expected.

Like the successful AskGamblers acquisition, GiG Media aims to drive substantial growth for the acquired KaFe Rocks assets, leveraging its proprietary media and marketing technology and a strong focus on data and business intelligence. Solid cost synergies underlying the deal will further maximise profitability for the acquired business.

It is anticipated that Kafe Rocks will generate a minimum revenue of MEUR 23 in 2024 with an EBITDA margin above 45%, implying a 2024 EV/EBITDA multiple of around 3.6x for the acquisition. The EBITDA margin is expected to increase over the next few years. On top of the revenue and EBITDA growth potential, the acquisition will further diversify GiG Media’s business, improving customer, website and market concentration and reducing overall risk. The investment will accelerate GiG Media revenues, expected to reach between MEUR 125 to MEUR 135 for 2024.

“We want to remain the leading casino affiliate in the industry and grow in the North American market,” the Chief Executive Officer for GiG Media, Jonas Warrer, said. “Our acquisition of KaFe Rocks validates these goals. After the successful integration of AskGamblers, we have been looking for the next splendid candidate to join the family. In KaFe Rocks, we’ve found a flourishing business led by an exceptionally skilled team. Its reputable affiliate assets will undoubtedly drive growth for the broader group. I eagerly await working closely with the KaFe Rocks team.”

“It’s a momentous occasion for KaFe Rocks to join forces with GiG Media,” the spokesperson for KaFe Rocks, Aimee Speight, said. “We considered several buyers but were persuaded to go with GiG Media based on the strong performance the company has shown over the last few years. Joining GiG Media, we are optimistic about seeing Kafe Rocks business venturing into new heights.”

The purchase price is MEUR 35, consisting of a MEUR 15 upfront cash payment and MEUR 20 in four semi-annual payments over 24 months with an added earn-out given specific performance targets are met. In addition, GiG will pay MEUR 2.5 in shares subject to specific operational cost savings targets.

The transaction is structured by way of a share purchase agreement (SPA) where GiG Incorporated’s subsidiary Innovation Labs Limited (part of GiG Media) acquires KaFe Rocks Limited (Malta). GiG Incorporated intends to finance the initial consideration through a combination of existing cash, shareholder loans and/or proceeds from a potential bond issue. Closing of the transaction is subject to completion of due diligence, financing, applicable regulatory approvals and final board approval and is expected in December of 2023.

Affiliate Industry

StatsDrone data reveals MyAffiliates as the most used affiliate marketing software by the iGaming industry

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New research from StatsDrone – the affiliate programme stats tracker –  today, Thursday 11 April, unveils MyAffiliates as the most used affiliate marketing software in the gaming industry.

The research was conducted this month – April 2024 – on a sample of 1,100 affiliate programs with the latest StatsDrone data revealing that MyAffiliates is used by almost 16% of gaming operators, followed by Affilka (11.8%), Income Access (10.5%) and NetRefer (7.8%).

MyAffiliates is an established affiliate marketing software platform, empowering iGaming operators to combine all of their gaming brands and products under one umbrella affiliate system. It has been in operation since 2007.

The findings of the latest research, affirms MyAffiliates’ position as the preferred choice among gaming operators and, with nearly 16% of operators utilizing its software, has today cemented its position as a market leader.

Furthermore, with 17% of gaming operators still relying on proprietary software, the potential for solutions such as MyAffiliates is significant. As a ready-built solution, MyAffiliates seeks to further expand their market share and empower more operators to optimize their affiliate marketing strategies.

John Wright, CEO of StatsDrone, expressed his insights regarding MyAffiliates’ dominance in the iGaming industry, stating, “We know that MyAffiliates has an advanced platform for operators and is one of the reasons we know that MyAffiliates has become the most popular affiliate platform in iGaming. We hear from affiliates it is one of their preferred platforms to work with so, for us, it isn’t much of a surprise to see why operators choose MyAffiliates. In the last 6 months, we’ve noticed more MyAffiliates brands being requested on our platform, and I can’t see why that trend won’t continue.

Clemence Dujardin, MyAffiliates Group CEO comments: “Considering this significant milestone, we at MyAffiliates extend our heartfelt gratitude to our clients and partners for their unwavering trust and support. This achievement underscores not only the effectiveness of the MyAffiliates platform but also the dedication of our team to continually innovate and provide unparalleled service to our users.” She added, “As the leading affiliate marketing software in the iGaming industry, MyAffiliates remains committed to delivering cutting-edge solutions that empower gaming operators to maximize their affiliate programs’ performance and ROI.

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Affiliate Industry

Affilka by SOFTSWISS Announces Partnership with 10bet

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Affilka by SOFTSWISS Announces Partnership with 10bet
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Affilka by SOFTSWISS, a leading provider of affiliate tracking software for the iGaming industry, announces a new collaboration with 10bet, a prominent player in the iGaming realm. 

10bet operates in diverse markets, including Europe, LatAm, and Africa. Offering both casino and sportsbook solutions, 10bet brings over 20 years of global experience and expertise to the table.

This partnership marks a significant milestone for both companies as they join forces to enhance affiliate marketing strategies and expand their market reach. 10bet has already launched seven brands through the collaboration with Affilka by SOFTSWISS. Five of these brands were successfully migrated, while two were created from scratch, with another one to follow shortly.

Notably, 10bet made a strategic decision to transition from third-party software to leverage the advanced features and tailored solutions offered by Affilka by SOFTSWISS. Thanks to a designated Project Manager in the 10bet team, the integration process was smooth and seamless. Allocating a single point of contact is crucial to ensure effective migration and ongoing success.

“We are delighted to partner with Affilka by SOFTSWISS,” says Yotam Peretz, VP of Acquisition at 10bet. “The platform provides us flexibility, reliability, and personalised support. That’s exactly what we need to optimise our affiliate programs and drive growth in our target markets. I’m sure this collaboration marks the beginning of an exciting and successful journey.”

Angelika Antonova, Head of Sales at Affilka by SOFTSWISS, comments on the recent partnership: “This migration serves as further validation of Affilka’s superiority over existing solutions in the market, highlighting its distinct advantages. We are happy to welcome 10bet to the Affilka family. This partnership signifies our shared vision for excellence in affiliate marketing. We look forward to collaborating with the 10bet team to deliver outstanding results and unlock new opportunities in the dynamic iGaming landscape.”

Affilka by SOFTSWISS is ready to present valuable industry insights and unveil the upcoming reporting system updates at the SiGMA Americas Summit in San Paulo on 23–25 April. Clients and potential partners can book a meeting with the Affilka team at stand i70 on the SOFTSWISS events page.

 

About SOFTSWISS 

SOFTSWISS is an international tech company supplying software solutions for managing iGaming projects. The expert team, which counts over 2,000 employees, is based in Malta, Poland, and Georgia. SOFTSWISS holds a number of gaming licences and provides one-stop-shop iGaming software solutions. The company has a vast product portfolio, including the Online Casino Platform, the Game Aggregator with thousands of casino games, the Affilka affiliate platform, the Sportsbook Platform and the Jackpot Aggregator. In 2013, SOFTSWISS was the first in the world to introduce a Bitcoin-optimised online casino solution.

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Affiliate Industry

LalaStars integrates Betby’s premium sportsbook

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LalaStars integrates Betby’s premium sportsbook
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LalaStars, the premier affiliate program with high-converting brands, is pleased to announce its partnership with Betby, a leading provider of cutting-edge sportsbook solutions.

Betby’s premium sportsbook will seamlessly integrate through this collaboration into LalaStars’ Lala.Bet brand.

Featuring over 210,000 monthly events, more than 6,500 available markets, and as many as 125 sports, Betby’s premium sportsbook offers flexibility to cater to diverse betting preferences. Additionally, Betby.Games, its leading esports odds feed, are seamlessly incorporated into its sportsbook offering.

Mares Shamzhy, Chief Executive Officer at LalaStars said: “After conducting a thorough analysis of all Sportsbooks available on the market, evaluating them based on over 70 different criteria, our primary objective was to ensure that our choice of a new Sportsbook aligns perfectly with the ongoing dynamic development of our brands and the latest innovations in the gambling industry.

We are pleased to announce that Betby has been selected as our partner, embodying our values and aspirations. We are excited to commence this partnership with Betby and are confident it will bring substantial value to both parties.”

Chris Nicolopoulos, Chief Commercial Officer at Betby said: “We’re thrilled to collaborate with LalaStar and bring our cutting-edge sportsbook solution to their platform, enhancing the user experience and expanding the range of betting options available to their audience. Integrating our innovative sportsbook solution onto their platform marks a significant milestone in our journey to redefine the industry.
Together, we’re poised to deliver an unparalleled betting experience to LalaStar’s users, offering a diverse range of markets and cutting-edge features. This collaboration underscores our shared vision of pushing the boundaries of what’s possible in online sports betting, and we’re excited to embark on this journey together.”

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