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Xtremepush Expands Brazilian Footprint with Playr.Bet Deal

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Brazilian sportsbook Playr.Bet the latest Latin American operator to go live with Xtremepush’s market-leading customer engagement platform

Xtremepush, the leading omnichannel customer engagement platform powered by a real-time customer data platform (CDP), has gone live with Playr.Bet, providing the Brazilian operator with a wide range of customer engagement solutions to help drive marketing ROI and player retention.

Leveraging its integration with leading iGaming platform provider GiG Incorporated to understand player behavior in real-time, the Xtremepush platform enables Playr.Bet to foster player relationships by delivering highly personalized and timely marketing communications.

Xtremepush’s suite of optimization and automation tools, along with the enterprise-grade CDP, empowers Playr.Bet to deliver relevant and hyper-personalized player experiences, enhancing its marketing strategies and driving success.

Playr.Bet is the latest operator in Latin America to go live with Xtremepush’s market-leading solution following recent deals in the region with Betsul and Arena Esportiva.

“We are absolutely thrilled to have gone live with Playr.Bet and thank it for showing its faith in our customer engagement platform,” the Partnerships and Sports Betting and Gaming Director for Xtremepush, Robbie Sexton, said. “Playr.Bet is one of the most exciting brands in the fast-growing Brazilian market and the combination of our global experience and local knowledge enables us to deliver experiences that will drive ROI and player retention. We look forward to a long and fruitful partnership.”

Latest News

Rollbit partners with Grace Media for UK launch

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Grace Media has helped launch innovative online casino brand Rollbit into the UK for the first time, under a white-label agreement.

Entering the UK market is a landmark for Rollbit, which has rapidly grown over the last few years by disrupting the casino space with product innovation and bold branding.

A spokesperson at Rollbit, said: “When we decided we wanted to bring the thrill of Rollbit to players in the United Kingdom, we needed a trusted, solutions-driven partner to work alongside. Grace Media has been next to us every step of the way, providing us with the tailored support required to turn this dream into a reality.”

Charlie Noble, COO at Grace Media, said“We are absolutely delighted to be the UK gaming partner of Rollbit. Their ambition and mindset aligns perfectly with our belief in delivering a safe place for the user to experience an entertaining product. This partnership perfectly illustrates the strength and versatility of our solutions, and we’ll be working closely with Rollbit to ensure future success in the UK.”

Ahead of its UK launch, Rollbit announced that it will be the official front-of-shirt partner of Premier League team Southampton FC for the 2024/25 season.

Grace Media continues to support a wide portfolio of operators across white labelling, customer support, CRM, fraud, payments and more.

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Compliance Updates

Hard Rock Casino NL turns to BetComply for Netherlands launch

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Hard Rock Casino NL turns to BetComply for Netherlands launch
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BetComply, iGaming’s most trusted technical and regulatory compliance firm, has partnered with iCasino, securing a Dutch licence for their recently-launched Hard Rock Casino brand.

HardRockCasino.nl operated by iCasino b.v. under a brand licence agreement announced its Netherlands launch at the start of July, having worked closely with BetComply to secure a licence from the Dutch regulator de Kansspelautoriteit (KSA) in May.

The brand will continue to work with BetComply to ensure on-going compliance within the Netherlands framework.

iCasino CEO Paul Strikers said: “It’s hugely exciting to bring such a globally renowned brand to the Dutch market for the first time. We understood early on in the process that operator compliance needed to be one of our highest priorities, and that’s why we enlisted the help of BetComply and its unparalleled expertise in the Netherlands. We thank Mike and the team for their tireless and rigorous support on our successful licence application, and look forward to building upon this partnership in the future; the first step being the application for a sports betting licence.”

BetComply Chief Compliance Officer Mike de Graaff added: “The Netherlands market has attracted some huge international brands over recent months, underlining the opportunities on offer for those who build a deep understanding of their regulatory obligations. We’ve already helped more than a third of all licence holders in the country, and with the KSA taking a proactive approach across all elements of regulation, we’ll continue to support our partners, including iCasino, as market conditions evolve.”

With recent high-profile reports of serious misconduct within the iGaming compliance space, it has never been more important to pick a trusted and reliable partner, both in the Netherlands and elsewhere.

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Latest News

ComeOn Group launches exclusive innovative Virtual Sports with Highlight Games

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ComeOn Group launches exclusive innovative Virtual Sports with Highlight Games
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Tier 1 operator ComeOn Group announces their partnership with Highlight Games, a video virtuals and Instant Win games supplier which specialises in the creation of innovative, sports-focused betting experiences. This collaboration brings an innovative addition to ComeOn’s sportsbook offerings with the introduction of SOCCERBET – a virtual sports product featuring iconic football leagues such as English Football, LaLiga, Ligue 1, and Serie A. Furthermore, the partnership will soon introduce captivating ATP tennis and MotoGP games, across a wide range of selected markets.

The integration of virtual sports into ComeOn Group’s proprietary sportsbook platform marks another significant enhancement in the entertainment experience available to its customers. The new offerings are designed to deliver an engaging experience, leveraging innovative video technology to bring virtual sports experience to the next stage.

Juergen Reutter, Chief Executive Officer at ComeOn Group, said: “Our partnership with Highlight Games represents another important step in our mission to provide top-tier entertainment experiences to all of our audiences. The addition of virtual sports to our proprietary platform not only diversifies our portfolio but also underscores our commitment to offering secure, innovative, and engaging gaming and betting experiences to our customers. We have set out to grow our sports business and we are securing our strategy by expanding our portfolio with dynamic and bespoke products so that we can keep on offering the best sportsbook experience for our players while keeping one step ahead of the competition.”

Steven Holmes, Chief Executive Officer at Highlight Games said: “Highlight Games’ exclusive video virtual products which feature genuine archive footage from the world’s greatest sporting leagues bring a new dimension of best-in-class product to ComeOn’s virtual sports offering and I’m delighted to be announcing this new phase of our partnership. Our range of exclusive rights deals with some of the most recognisable brands in sport is Highlight’s USP and it’s great to get more of our exclusive content out to the market with ComeOn Group.”

The extension into virtual sports is part of ComeOn Group’s commitment to providing high-quality, secure, and entertaining gaming experiences. With this expansion, ComeOn continues to cater to the evolving preferences of its audiences, solidifying its position as a dynamic and customer-focused operator in the digital entertainment industry.

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