partnerships
Xtremepush Expands Brazilian Footprint with Playr.Bet Deal

Brazilian sportsbook Playr.Bet the latest Latin American operator to go live with Xtremepush’s market-leading customer engagement platform
Xtremepush, the leading omnichannel customer engagement platform powered by a real-time customer data platform (CDP), has gone live with Playr.Bet, providing the Brazilian operator with a wide range of customer engagement solutions to help drive marketing ROI and player retention.
Leveraging its integration with leading iGaming platform provider GiG Incorporated to understand player behavior in real-time, the Xtremepush platform enables Playr.Bet to foster player relationships by delivering highly personalized and timely marketing communications.
Xtremepush’s suite of optimization and automation tools, along with the enterprise-grade CDP, empowers Playr.Bet to deliver relevant and hyper-personalized player experiences, enhancing its marketing strategies and driving success.
Playr.Bet is the latest operator in Latin America to go live with Xtremepush’s market-leading solution following recent deals in the region with Betsul and Arena Esportiva.
“We are absolutely thrilled to have gone live with Playr.Bet and thank it for showing its faith in our customer engagement platform,” the Partnerships and Sports Betting and Gaming Director for Xtremepush, Robbie Sexton, said. “Playr.Bet is one of the most exciting brands in the fast-growing Brazilian market and the combination of our global experience and local knowledge enables us to deliver experiences that will drive ROI and player retention. We look forward to a long and fruitful partnership.”
-
Latest News5 days ago
International Association of Gaming Advisors (IAGA) Announces 2025 International Gaming Summit in Berlin, Germany
-
Africa6 days ago
Tom Horn Gaming partners with Aardvark Technologies to expand into South Africa
-
Industry News7 days ago
Betblast Launches New Features for Bigger Wins and Faster Payouts
-
Asia6 days ago
PG Soft sponsors Manila’s Waterbomb 2025
-
Asia6 days ago
PAGCOR INAUGURATES TWO SOCIO-CIVIC CENTERS IN DAVAO DE ORO
-
Interviews4 days ago
The Future of Responsible Gaming: AI’s Role in Player Protection – Atlaslive’s View
-
Industry News4 days ago
Roadmap for 2025: Core iGaming Trends
-
Cryptocurrency5 days ago
The iGaming-Crypto Synergy: Navigating Innovation & Regulation