Industry News

Liverpool and Chelsea Cancel Agreement with 1xBET

Published

6 years ago

September 11, 2019

Niji Narayan

Liverpool and Chelsea Cancel Agreement with 1xBET

Image Source: sportskeeda.com

Reading Time: < 1 minute

English football clubs Chelsea and Liverpool have terminated their partnership with Russian betting company 1xBET. Another English club Tottenham had already cut off the ties with the betting firm.

The company’s license was suspended last month, after news emerged of their website entertaining bets on children’s sport and cockfighting. The company reportedly used Totenham’s English striker Harry Kane’s image to encourage people to gamble in Kenya.

The UK’s Gambling Commission had contacted both clubs to advise potential legal action under the Gambling Act for unlawful advertising if they continued to be associated with the 1xBET.

The news also comes amid Huddersfield Town being fined by the FA for their shirt sponsorship spoof with Paddy Power in pre-season and thus raising further questions about the relationships between football clubs and betting firms.

1xBet are believed to be currently investigating how their brand came to be promoted on prohibited sites and have temporarily stopped advertising in the UK.

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Niji Narayan

Niji Narayan has been in the writing industry for well over a decade or so. He prides himself as one of the few survivors left in the world who have actually mastered the impossible art of copy editing. Niji graduated in Physics and obtained his Master’s degree in Communication and Journalism. He has always interested in sports writing and travel writing. He has written for numerous websites and his in-depth analytical articles top sports magazines like Cricket Today and Sports Today. He reports gaming industry headlines from all around the globe.