Compliance Updates

FA Imposes Fine of £50,000 on Huddersfield Town

Published

6 years ago

September 9, 2019

Niji Narayan

FA Imposes Fine of £50,000 on Huddersfield Town

Photo Source: examinerlive.co.uk

Reading Time: < 1 minute

The Football Association has imposed a fine of £50,000 on Huddersfield Town Association Football Club for an oversized sponsorship logo on their kit for pre-season match.

In July, Huddersfield Town announced a deal with Paddy Power, apparently the operator’s first shirt sponsorship agreement in the UK. A kit purporting to be Huddersfield’s first team strip for the 2019–20 season, featuring the Paddy Power brand as a sash across its front was then unveiled, with the team even wearing the kit for a friendly match against Rochdale AFC.

The kit was later revealed to be a PR stunt to help launch the bookmaker’s “Save Our Shirt” campaign, with Huddersfield’s actual 2019–20 kit featuring no sponsor’s logo. The “Save Our Shirt” campaign is an initiative to encourage betting operators to stop sponsoring football team’s shirts.

Related Topics:

Up Next

FSB on the rise in the Tech Track 100

Don't Miss

Norway’s Lottstift Warns Newspapers

Niji Narayan

Niji Narayan has been in the writing industry for well over a decade or so. He prides himself as one of the few survivors left in the world who have actually mastered the impossible art of copy editing. Niji graduated in Physics and obtained his Master’s degree in Communication and Journalism. He has always interested in sports writing and travel writing. He has written for numerous websites and his in-depth analytical articles top sports magazines like Cricket Today and Sports Today. He reports gaming industry headlines from all around the globe.