i3 plans for rebrand of recently acquired Livepools

i3 Interactive Inc. – is pleased to share exciting news, further executing on its strategy in building the premier online gaming destination for Indian consumers. It will be rebranding its recently acquired fantasy gaming company, Livepools, to BLITZPOOLS.

Livepools has already amassed a loyal customer base of over 1.5MM players and i3 recognizes the strong connection to the product the team at Livepools spent years building. As a result, i3 has already increased investment in product development to bring new and exciting features to our players.

With i3’s acquisition and successful entry into the Indian gaming market in August of 2020 with BLITZPOKER, the natural next step is extending the BLITZ brand across the fantasy sports product it acquired in Livepools.

i3 and the BLITZ brand in India will continue to prioritize the customer and in turn will offer industry leading bonuses for all existing players as they move through the migration from Livepools to BLITZPOOLS. All new players are welcome and BLITZPOOLS will offer best in class bonuses, world class product innovation and customer support.

This rebrand is scheduled to take place March 1. i3 plans to announce more information on this launch in the coming days.

With this rebrand and continued push in the skill based online gaming category in India, i3 is on pace to deliver on its ambition to have 10MM customers playing its products before the end of 2022.