Compliance Updates
Sky Bet ad featuring sports presenter Jeff Stelling banned

The Advertising Standards Authority of the UK has banned a gambling advertisement featuring Sky Sports presenter Jeff Stelling. The advertisement watchdog has termed the advertisement socially irresponsible. The action was taken following the complaints the authority received.
The TV ad promoted a Sky Bet service that allows gamblers to place wagers on combinations of events happening during a football match, such as the number of corners, red cards, and goals. In the ad for the “request a bet” service, Stelling is seen calling on viewers to “spark your sports brain” and ask “how big is your sports noggin”?
Sky Bet, which ended its association with the TV broadcaster Sky when it was sold for £3.4bn to the owner of PokerStars last year, said the ad made no direct reference to knowledge increasing the chances of winning, but that knowledge of a specific sport “would on the whole increase a consumer’s chances of success”. It added: “Many customers researched, studied and followed sports to a degree which would give them an ‘edge’ over a bookmaker.”
Explaining the ban, the ASA said the use of Stelling, who viewers would recognise as having a particular expertise in sports, and graphics such as brain waves placed a “strong emphasis” on sports knowledge determining betting success.
“The ad gave an erroneous perception of the extent of a gambler’s control over betting success,” it said. “This gave consumers an unrealistic and exaggerated perception of the level of control they would have over the outcome of a bet and that could lead to irresponsible gambling behaviour.”
-
Africa6 days ago
Play’n GO takes games portfolio live with the Goldrush Group in South Africa
-
Asia5 days ago
LGUs, state university get Php20-M emergency vehicles from PAGCOR
-
Latest News6 days ago
PG Soft serves up Diner Frenzy Spins
-
Africa5 days ago
DRC Signs MoU for Public-Private Partnership with Burundi’s East African General Trade Company
-
eSports5 days ago
Esports World Cup 2025 Unveils Official Song of the Year and Full Opening Ceremony Line-up
-
Africa6 days ago
ALA Hosted Seminar on Artificial Intelligence and Cybersecurity
-
Africa5 days ago
Springbok Casino Unveils “Krugerassic Park” Featuring Dino-Wilds to Celebrate Jurassic World: Rebirth Sequel – Plus 25 Free Spins on T-Rex 2 slot
-
Latest News6 days ago
Juicy Wins, Crystal Clear: ELA Games Releases New Luxury Title