French regulator L’Autorité Nationale des Jeux (ANJ) has warned that operators were not doing enough to “de-intensify” their marketing, after reviewing operators’ promotional strategies for 2022.
ANJ completed its second annual review of operator marketing strategies, in which it examines the marketing activities that every licensee has planned for the year, last week.
The review came soon after the regulator announced a crackdown on advertising after what it perceived to be an “oversaturation” in 2021.
Under new rules announced last month, any ads “trivialising” gambling will be banned, as will “those containing unfounded statements on the chances of winning” or equating gambling an improvement in social status, or as an alternative to paid work.
ANJ also proposed a number of “recommendations” – which are not binding – including a suggestion that the industry should set a combined limit of three gambling ads per advertising slot on television and radio, and three per day per site online.
The review of strategies, ANJ said, was based on the rules and recommendations that had been adopted last month.
“The new conditions set for operators in the decisions of ANJ are consistent with the guidelines and recommendations it adopted on February 17 and constitute a first illustration of the regulator’s desire to ‘de-intensify’ the advertising market by gambling in order to better protect vulnerable groups and minors,” it said.
BGaming Expands Market Footprint with Romanian Licence
BGaming is delighted to announce that the studio has been granted a Class II licence from Romanian National Gambling Office. It is a significant decision for BGaming, allowing it to boost its international reach and deliver its products to the Romanian market.
Obtaining the Romanian licence for BGaming means opening access to more than 90 high-quality products, including recent hits such as Wild Cash, Wild Cashx9999, the popular Elvis Frog series, and the Brand Exclusive titles to Romanian operators and thousands of players.
Marina Ostrovtsova, CEO at BGaming, said: “We’re happy to resume our business in the Romanian market and see great opportunities for growth in the region. BGaming’s content matches all the country standards, and we’re delighted to provide high-quality games for local operators and thousands of Romanian players“.
Earlier this year, BGaming announced that the studio has implemented all the technical improvements required by the German market regulator and started to provide its iGaming content to the local operators and partners working with German traffic and operating in the .de national domains.
BGaming is a fast-growing iGaming content provider converting gambling into gaming. Thanks to an expert team and a player-driven approach, the studio creates innovative and engaging products featured on reputable platforms and 700+ online casinos worldwide. BGaming is the world’s first to support cryptocurrencies and offer Provably Fair games. Today the brand’s portfolio includes 90+ products with HD graphics and a clear user interface for every device.
GRID is the first esports data company to receive the IBIA Data Standards accreditation
The International Betting Integrity Association’s (IBIA), the industry accreditation relating to the quality of data collection and distribution in sports betting has been given to GRID Esports, a Game Data Platform and a long-standing partner of renowned gaming companies such as Riot Games, Krafton, WePlay or BLAST. Among the companies previously recognised with the IBIA accreditation are Sportradar and Stats Perform.
The GRID’s recognition has been awarded after successfully completing the independent audit conducted by the eCommerce and Online Gaming Regulation and Assurance (eCOGRA), an organisation specialising in the testing, inspection, and certification of online gambling software and systems.
Khalid Ali, CEO of IBIA, said: “This is an important milestone in the evolution of the Data Standards accreditation with GRID being the first esports-focused data company achieving the accreditation. It recognises a high level of integrity in the collation and distribution of esports data by GRID, which in turn gives an important reassurance to those parties wishing to utilise that data that it is of a high level of reliability and accuracy. It is essential that consumers have confidence in the integrity of the product and of the data supply chain creating that product.”
The companies awarded the accreditation must comply with the IBIA’s standards to ensure high levels of accuracy and transparency. The standards cover three main areas: personnel vetting and training, data collation processes, and data integrity and reporting.
“GRID has been created upon the conviction that official data assets should be standard in gaming and esports. For the past four years, we have been building and improving our technology to ensure that the quality of our service, reliability of data, and level of support we offer to our partners enable the sustainable growth of the industry we are passionate about. We are proud of what we have achieved so far and being awarded the IBIA accreditation is a testimony to the hard work of our team and a great motivation to strive for excellence.” – Mikael Westerling, CSO at GRID Esports.
edict egaming is granted gaming licence by Malta Gaming Authority
edict egaming GmbH, an experienced expert for high-quality online casino solutions based in Hamburg, was recently granted a gaming licence by the Malta Gaming Authority (MGA). This entitles the Gauselmann Group subsidiary to operate its online gaming offering in licensed markets in the EU. The edict Malta Limited affiliate has held an MGA licence for a number of years, in addition to licences from the UK Gambling Commission, the Gambling Supervision Commission of the Isle of Man as well as the Kahnawake Gaming Commission.
“We are proud to have been granted a further MGA licence and will continue in our endeavour to obtain B2B licences wherever this is possible in regulated markets. We are planning to expand our presence in North America and will soon apply for a licence in Ontario,” explains Dominic-Daniel Liénard, CEO of edict egaming GmbH.
Since 2001, the state supervisory authority MGA has been issuing and monitoring gaming licences to operators of land-based and virtual casinos, gaming arcades and betting shops that have a registered office in Malta. Obtaining a licence from the MGA is linked to very high requirements for the licensee, meaning that online gamers can rely on a reputable operator when using an MGA-licensed online casino.
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