Allwyn Entertainment Ltd (Allwyn), a wholly owned subsidiary of Allwyn AG, has been officially awarded the Fourth Licence to operate the National Lottery for a decade starting February 1, 2024.
This formal award by the UK Gambling Commission (UKGC) kickstarts the process of transition to a bigger, better, and safer National Lottery. Under Allwyn’s stewardship, sales growth is expected to result in the money allocated to UK good causes more than doubling.
As the new operator of the National Lottery, Allwyn will prioritise the protection of all participants, particularly those who are vulnerable, and discourage excess, unaffordable play whether online or in stores. Allwyn also intends to reinvigorate safer draw-based games. With 16 months remaining until the start of the new chapter for the National Lottery, an intensive transition period lies ahead. To that end, Allwyn has opened an office in Watford in order to work near the heart of the current operations, thereby helping to ensure Allwyn and Camelot can work collaboratively to deliver the transition successfully.
Allwyn’s chairman Justin King said: “Today’s award formally marks a fresh start for the National Lottery. We have exciting plans for this important and cherished institution, crucially raising even more proceeds for good causes across the country, improving the player experience through the latest technology and ensuring safe participation. Everyone at Allwyn is ready to meet the challenge of working under a shortened timeframe for transition. We look forward to working closely with Camelot’s team over the coming months to ensure the lottery is in its best ever shape when we take the reins in February 2024.”
Sir Keith Mills, bid chair during the Fourth National Lottery Licence Competition and now senior independent director, commented on the formal award of the Fourth National Lottery Licence: “The whole team at Allwyn is immensely proud to be taking on the responsibility for growing the National Lottery over the next ten years. In our bid proposals we set out our plans to win back customers that have stopped playing and to bring a new generation of players to the National Lottery by introducing new games and technology to capture the imagination of the nation. I’m really looking forward to working with Justin, the Allwyn board and the wider management team to manage the transition as we take over in 2024.”
Allwyn’s CEO David Craven said: “This moment signals a time for change for the National Lottery. We have already begun this exciting new chapter; our transformation programme has started with energy and purpose from our Watford based headquarters. We must seize this moment, creating the right conditions for The National Lottery to innovate. Our primary transition objective is to responsibly boost performance leading to increased contributions to good causes. We look forward to welcoming the existing Camelot colleagues in Watford to be part of this new, exciting chapter.”
UKGC Fines Betway £400,000 for Marketing on Children’s Webpages
Online gaming operator Betway has been fined £408,915 by the UK Gambling Commission for marketing on the children’s pages of West Ham United Football Club’s website.
Commission enquiries revealed that between 14 April 2020 and 6 November 2021 the operator’s gambling logo, which linked to its website, was displayed on a webpage offering the opportunity to print a teddy bear for children to colour in.
Enquiries also revealed a logo with a link to the operator’s webpage featured on the “Young Hammers at Home” webpage between 24 October 2021 and 15 November 2021.
Both advertisements breached Commission rules stating gambling advertising must be socially responsible.
Leanne Oxley, Gambling Commission Director of Enforcement, said: “Protecting children from gambling harm is at the heart of what we do.
“Although there is no suggestion that the operator was deliberately targeting children, or that children had been allowed to gamble, we take the breach of any rules aimed at protecting children extremely seriously.
“We note the remedial actions since taken by licensee but advise all operators to learn from this case and ensure that they take responsibility and have the correct processes in place so that websites directed at children do not include advertisements for gambling.”
STATEMENT FROM LIVESPINS
Twitch’s statement banning remote licensed gambling sites from being streamed has made waves across the industry today. At HappyHour, we’ve long anticipated such news and what is certain is that gambling on mainstream media platforms will be volatile. We believe that the industry itself needs to take control of the space and provide a healthy, sustainable and highly engaging offer.
We foresee community and social experiences will be the future of online casino, which is why we invested heavily into Livespins.
Livespins gives the operators themselves the power to host a fully certified turnkey streaming platform on their website with the rigor and player protection lacking on mainstream media. Livespins offers players the ability to view and play the games they love, with reliable idols, through the account and balance they have created – where age checks, responsible gambling tools, and general safe play policies and processes are already in place.
Swedish Gambling Regulator Orders Unlicensed Casineia to Exit Market
Casineia operator Ease Gaming NV has been banned from offering games of chance in Sweden following a decision by Swedish gambling regulator Spelinspektionen.
Casineia is an online casino operated by Ease Gaming, which is based in Curaçao. The operator does not have a Swedish licence and so, according to Sweden’s 2019 Gambling Act, is ineligible to operate in the Nordic country. Despite this, an investigation by Spelinspektionen found that the site was available to and aimed at Swedish consumers.
Ease Gaming will also be prohibited from offering gambling activities in the country on its other websites: Slothive, Gamblii and Jinxcasino.
Spelinspektionen said: “The Gambling Act applies to games provided in Sweden, with specifically stated exceptions. It is a prohibitive legislation that is based on the principle that everyone who acts on the Swedish gaming market must have a licence. It is therefore not permitted to provide games without a licence when one is required.
“The purpose of the new regulation is for gambling to be channeled to offers from responsible, reliable and controllable players. The regulation is based on the fact that everyone who acts on the Swedish gambling market must have a Swedish gambling licence and that other actors without a licence must be shut out.
“Spelinspektionen considers that, with regard to consumer protection and to guarantee gaming safety, it is important that the decision is complied with immediately.”
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