Affilka by SOFTSWISS, the award-winning affiliate iGaming software, has revealed the name of its new significant client,  MEGAPARTNERS.  The affiliate program has been launched to empower the operator’s three global online casino brands.

Operating under the Curacao and MGA licences, MEGAPARTNERS runs three brands: MEGASLOT .com, UNISLOTS .com and MEGASLOT.io, offering such gaming content as  slots, roulette, blackjack, poker and live casino. 

Affilka’s new partner  develops its business, focusing on the Netherlands, Australia, Austria, Canada, Denmark, Finland, Ireland, Kuwait, New Zealand, Sierra Leone, Sweden and Switzerland. One the company’s portfolio brands, MEGASLOT.io, already supports crypto and in 2023 the operator plans to expand its offering by adding new crypto-centric and fiat projects.

Among the most crucial reasons for launching its affiliate program leveraging Affilka by SOFTSWISS’ functionality, the MEGAPARTNERS team highlights the following:

• Detailed statistics on traffic sources, acquisition and affiliate earnings
• Flexible postbacks and affiliate rewards system
• Affilka’s user-friendly functionality with quick and smooth affiliate payments

Anton Petrov, CEO at MEGAPARTNERS, comments on the program launch: “The integration was brisk and seamless. We were pleasantly impressed by this collaboration. It is encouraging to have a reliable partner always there to provide support, clarifications and, more importantly, feedback – on short notice and to the point”. 

By the end of Q1 2023, Affilka by SOFTSWISS has passed the 230 brands milestone. Apart from its portfolio growth, the product showed a 41.37% increase in new player registrations and an 19.30% increase in player deposits compared to Q4 2022.

“Affilka is making strides in the iGaming sector, not just by earning renowned iGaming accolades, but also by collaborating with key players who choose to shift their projects to our platform. This clearly demonstrates Affilka’s worth, competitive edge, and high market demand. We will continue to uphold our status of the premier affiliate platform, enhancing our clients’ performance by introducing innovative product upgrades and top-notch customer support,” remarks Angelika Antonova, Head of Sales at Affilka by SOFTSWISS.

The Traffic Report function is another notable enhancement planned for Q2 2023, which will help operators scrutinise unique и non-unique clicks on referral links sorted by click country, user agent, device, operating system, and other criteria.

About SOFTSWISS 

SOFTSWISS is an international iGaming company supplying certified software solutions for managing gambling operations. The expert team, which counts 1,400 employees, is based in Malta, Poland, Georgia, and Belarus.  SOFTSWISS holds a number of gaming licences and provides one-stop-shop iGaming software solutions. The company has a vast product portfolio, including the Online Casino Platform, the Game Aggregator with thousands of casino games, the Affilka affiliate platform, the Sportsbook Platform and the Jackpot Aggregator. In 2013, SOFTSWISS was the first in the world to introduce a bitcoin-optimised online casino solution.

This year, CasinoCanada is a Diamond Sponsor of one of the most prestigious events in the gambling industry. AffPapa iGaming Awards will be held on June 20th in Malta.

It comes as no surprise that CasinoCanada plays a key role in the upcoming event. The brand has earned a reputation as an expert affiliate website. For many new players, as well as for sophisticated professionals, it’s an invaluable source of unbiased reviews and relevant iGaming news.

All hard work should be rewarded, and AffPapa iGaming Awards gives that recognition to members of the community. It’s time to celebrate the success of affiliate marketing projects and set ambitious goals for those who just have started their journey.

Here’s what Dmitry Rogalchuk, Head of Content at CasinoCanada, thinks about their role in the upcoming event:

“As passionate players, the CasinoCanada team is strongly motivated to learn more about iGaming trends and to do more for this industry. Sponsorship is a great opportunity to showcase our input into affiliate marketing growth. Anyone who puts effort into what they believe in deserves appreciation, and we are honoured to be a part of such a celebration.”

We can envy Canadian players: affiliate websites like CasinoCanada are Wikipedias of gambling; whether it’s bonuses or a game history, land-based casino ratings, or live gaming lists, the portal only shares up-to-date information. The dedicated CasinoCanada team provides top-notch content that can be trusted.

Staying loyal to its audience, this treasure trove is also a reliable partner for new casinos. It lends a hand to those who have recently joined the industry and warns participants about fraudulent projects as part of its contribution to the iGaming community. A true Diamond Sponsor attitude!

If you happen to be around the Mediterranean Conference Centre in Malta, don’t miss your chance to witness this ceremony. AffPapa iGaming Awards 2023 registration is already open, so book your seat there for June 20th.

Online casino operator to leverage provider’s powerful affiliate and paid media platform to drive customer acquisition from day one

Intelitics has welcomed another international operator to its growing roster of customers with LuckyBet signing on the dotted line to use its cutting-edge platform and suite of product features to power its user acquisition.

Under the deal, LuckyBet will use Intelitics’ data-driven platform and premium toolset to manage all affiliate and paid media activity, allowing it to unlock the huge potential that both channels provide when it comes to cost-effective customer acquisition at scale.

Key features of the Intelitics platform include real-time campaign monitoring and player tracking, as well as automated reporting and personalised dashboards, all in real-time and all via a single platform.

The operator is looking to provide an innovative affiliate experience to its publisher partners, which it intends to help drive awareness and new player signs ups in the high-growth emerging markets it has identified for launch.

The partnership will provide LuckBet’s affiliate partners with access to real-time data and analytics, plus flexible pixel tracking, allowing them to efficiently manage their own campaigns and monitor their effectiveness quickly and easily.

LuckyBet is using the state-of-the-art GiG platform to run its online casino. Intelitics and GiG have a strategic partnership in place to provide its operator partners with direct integration into Intelitics.

Allan Petrilli, VP of Sales & Growth at Intelitics, said: “Affiliates are a highly effective acquisition channel for all operators and brands, but especially those that are new. It provides access to large audiences of relevant players that are primed and ready to convert, while also building trust with the brand.

“When it comes to scaling any channel, operators must have access to real-time data and actionable insights, and that’s exactly what our platform and premium product suite provide. We are excited to help LuckyBet scale aggressively as they pursue a goal of being a major player globally.”

Ian Parke, CEO at LuckyBet, added: “We have ambitious plans to become one of the foremost online casino brands in emerging markets around the world.

“This partnership with Intelitics will allow us to provide a next-generation experience to our partners in these markets, all of which have seen continued growth over the last five years. We believe a myriad of unique player journeys delivered via the Intelitics platform will allow us to claim significant market share in next to no time.”