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BETSSON GROUP EXPANDS INTO SERBIA WITH LAUNCH OF ONLINE CASINO OFFERING

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BETSSON GROUP EXPANDS INTO SERBIA
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Betsson, a leading online gaming operator, is pleased to announce its successful acquisition of a license for the locally regulated market in Serbia, marking a significant milestone in the company’s strategic growth initiative. This license enables the Group to officially launch its renowned online casino offering under the esteemed Rizk brand in the Serbian market. Rizk, part of Zecure Gaming, was acquired by Betsson in 2020.

As part of Betsson’s commitment to geographic expansion and market diversification, the launch in Serbia serves to further strengthen the Group’s presence in the Central and Eastern Europe and Central Asia (CEECA) region. The CEECA region accounted for 43% of the Group’s revenue in the second quarter of 2023.

Andrew Valenzia, Commercial Director for Betsson’s subsidiary Zecure Gaming, expressed his enthusiasm for the brand’s expansion into Serbia, stating, “Serbia is an exciting new market for our brand, Rizk. We’re eager to replicate our successes in other markets as we see tremendous potential and opportunities awaiting us there. Our team’s dedication and hard work have been key drivers of our achievements, and we’re prepared to bring the same level of energy to Serbia.”

“When I look at the performance of Zecure Gaming over the past years, I am genuinely impressed with the team’s outstanding achievements,” remarked Ronni Hartvig, Chief Commercial Officer of Betsson Group. “They have revitalised the essence of the Rizk brand, rekindling its inherent fun and excitement, and expertly applied their knowledge to multiple markets. I look forward to seeing what they will manage to achieve in this new market.”

Balkans

Synot Group Debuts at the BEGE in Bulgaria

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For the first time ever, SYNOT Group will present its extensive product portfolio at the Balkan Entertainment and Gaming Exhibition, which will take place from 27th to 28th November at the Inter Expo Center in Sofia, Bulgaria.

“We are delighted to invite all visitors to our booth 2.18 where they will have the opportunity to explore SYNOT’s advanced multigame progressive jackpot systems MAGIC BALL LINK and SUPER LINK, which offer a wide range of exciting themed and fruit linked games,” the company said.

“Visitors can also discover SYNOT’s latest cabinet portfolio, including the state-of-the-art UP2-32, Eclipse FL-32 and UP1-27 models, as well as the latest games from the Firebird system and the proven Explosive Games Premium+ sets.

“Visitors interested in online slots or comprehensive iGaming solutions should not miss the online section, where representatives from SYNOT Games and SYNOT Interactive will be demonstrating the full range of products.

“Given the strategic importance of the Balkan market, our participation at BEGE is of great importance to us. We look forward to interacting with all visitors, presenting our innovative products and demonstrating the SYNOT Group’s cutting-edge solutions. This event is a valuable opportunity to strengthen relationships with both new and existing partners and to explore how our comprehensive land-based and online portfolios can drive mutual success.”

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Balkans

Endorphina Partners with Volcanobet

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The leading online slot provider Endorphina has recently partnered with Volcanobet, the largest concessionaire in the field of gambling in Montenegro.

“We’re thrilled to partner with Volcanobet, bringing our top-quality slot games to Montenegro and fueling their dynamic expansion into the Serbian and Bosnian markets. This collaboration strengthens our regional footprint while offering Volcanobet’s players an exciting and diverse gaming experience with our portfolio of thrilling slots,” Lohith Chittajallu, Partnerships Manager at Endorphina, said.

“The newly formed partnership between Vezuv – Volcano (Volcano BET) and Endorphina is set to elevate the gaming experience for the users and bring a new and exciting level of entertainment,” Lena Bošković, Director of Corporate Communications at Volcanobet, said.

Volcanobet is the largest iGaming brand in Montenegro, offering an impeccable supply of online entertainment and quality services. Committed to responsibly contributing to the environment and society, Volcano builds trust and takes care of its people and capital.

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Balkans

BEGE celebrates 15 years as Eastern Europe’s premier gaming expo

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BEGE celebrates 15 years as Eastern Europe’s premier gaming expo
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The most significant event for the gaming industry in Eastern Europe – the Balkan Entertainment & Gaming Expo (BEGE) – will bring together leading companies, innovators, and industry representatives on November 27 and 28 for its 15th-anniversary edition. In celebration of this milestone, the organizers have prepared numerous surprises and special awards.

Once again, BEGE will offer a rich program, uniting industry leaders, investors, and successful entrepreneurs to share ideas, technologies, and inspiration. Visitors will have a unique opportunity to explore the latest gaming technologies, try out innovative solutions, and enjoy impressive demonstrations.

Traditionally, the first and second days of the event feature the EEGS conference, where internationally recognized speakers will present analyses and discussions critical to the development of the gaming industry. Special panels will provide a platform for leading gaming experts to discuss the future of the industry, emerging trends, and initiatives promoting responsible gaming practices.

For the first time, BEGE will welcome startups, offering them the opportunity to participate in Gaming StartUp Challenge 6.0. This challenge provides a unique opportunity to meet with key industry figures. The most promising startups will be recognized and granted invaluable access to the experience and insights of industry leaders.

As always, the exhibition begins with the BEGE Awards ceremony, a symbol of recognition for innovation, outstanding achievements, and success across various sectors of the gaming industry, with awards such as “Online Provider of the Year” and “Online Game of the Year.” The awards will be presented on November 27 at an elegant dinner at Black&White club in Sofia’s Grand Hotel Millennium.

A key highlight of the program is the Proximity Zone, providing companies with additional visibility through live-streamed interviews and product presentations with leading global brands and experts.

BEGE is a must-attend event for anyone with an interest in the gaming industry. This year, more than 80 exhibitors and over 6,000 visitors from 70 countries are expected, making it a place where the passion for gaming and innovation meets business opportunities.

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