Affiliate Industry
How can iGaming operators navigate Curaçao’s new gaming law?
By: Alexandra is Chief Legal Officer at Alpha Affiliates.
She joined the company in 2020 after gaining considerable experience in international market research and HR outsourcing companies. No deal or event takes place without her involvement and assistance, from minor to the most critical. Alexandra is responsible for a wide range of legal issues related to the gambling and affiliate marketing industry, including regulatory compliance, licensing, contract drafting, dispute resolution, and other juridical matters.
Thanks to its licensing system, Curaçao has long fostered a business-friendly environment for iGaming companies, in which they can operate and thrive. That being said, the existing regulatory framework is being scrutinised for not adhering to international standards. As such, the government is conducting an entire overhaul of the current regulations, and instituting an updated version known as the National Ordinance for Games of Chance, or LOK, which will come into force in the first three months of 2024.
With it comes the Curacao Authority (CGA), which is an entirely new regulatory body responsible for enforcing the guidelines, including compliance, imposing sanctions, introducing new policies and issuing any necessary licenses. Overall, the new regulations will introduce harsher requirements for anti-money laundering, fraud prevention and player protection.
What effect will the new changes have?
As with any new law or legislation, the affected bodies will have a time frame in which to familiarise themselves with the changes and adjust, or face certain repercussions such as non-compliance fines. The LOK framework changes affect the ways in which operators disclose certain information, ensure data protection, address anti-money laundering, privacy measures for gaming and monitoring tactics.
Disclosure procedures: The updated regulations require operators to disclose their beneficiaries and provide proof of identity and evidence of where their funding is sourced from.
Data Protection: Operators must have the correct measures in place to assure users their data is secure and protected from unauthorised access and misuse.
Anti-money laundering: As gaming sites can often be a gateway for money laundering, under the LOK, operators must have the right policies and follow robust procedures to reduce and ultimately prevent this type of activity.
Privacy for players: iGaming companies will need to provide more transparency in their services, while still respecting their players’ rights and privacy. In order to do so they must invest in responsible gaming tools and support, to provide a safe environment for their players to operate in.
Monitoring: Any suspicious transactions or fraudulent activities will need to be immediately reported to the CGA to reduce their occurrence and mitigate any potential consequences.
Prices for licensing
Alongside the regulatory changes, the licensing fees will also increase, in order to foster a safer and more responsible environment. Starting next year, the proposed fee payable for companies wanting a license to operate will be $5,000. On top of this, operators will pay an extra $340 per qualified person and $275 per UBO. For B2C companies, the Annual License fee will decrease from $66,000 to $25,000 and there will be no GPT tax. Finally, licensed iGaming companies will be expected to pay a gaming contribution of $26,500 to the CGA.
In order for the licensing application requirements to be met and the corporate structure to be set up properly, operators should seek assistance from their in-house legal departments. This way they can prevent making any mistakes when switching their operations to comply with the new guidelines and ensure that they set up a well equipped and responsible environment for their players.
Applying for a license
The Gaming Control Board (GCB) opened the new licensing portal on September 1st earlier this year, leaving iGaming companies with two options. They can either apply for new licenses and follow the regulations outlined in the LOK, or they can register as sublicensees. What do both of these options look like?
Purchasing a new license: Those operators looking to apply for a new license must evaluate their existing corporate structure and assure themselves they are able to fulfill the requirements outlined in the LOK. Despite new applications being reviewed under the current legislation, they must still comply with the updated guidelines in order to qualify.
In order to do so, companies should be conducting financial and technical reports on their operators and review any responsible gambling measures. By having the correct and detailed documents, they’ll be able to demonstrate their compliance to the new regulations, and as such, will be granted a new license.
Applications will be accepted from the 15th November 2023 onwards, and if successful, applicants will receive a provisional license to operate. This will last them until the LOK comes into full effect, they will be automatically transferred and have the ability to offer their services online within Curaçao and other LOK jurisdictions.
Registering as a sublicensee: Operators that were issued a license under the old regime will have a set period of time to register for a full license before their sub-licenses expire. So, while under the new law, their current licenses are valid for a year after the LOK is enacted, they will have to purchase a license within 90 days following their extension in order to keep operating.
With the increasing popularity of iGaming, it is vital that its operators maintain a responsible and supportive environment for players. As such, the new LOK regulations should not be seen as an inconvenience. At Alpha Affiliates we are required to comply with regulations. As an operator ourselves, we must make sure to understand the changes and remain competitive within our markets and continue working with affiliates and iGaming partners.
Not only are these new guidelines vital for companies to continue their current operations, but they are also an opportunity for development and respect from the international gaming community. As long as operators stay on top of the monitoring and analysis, they will be able to continue functioning as normal, while strengthening their business in the long run.
Affiliate Industry
Noxwin Elevates Its Game: From Operator to Premier Affiliate Platform
In a bold move within the online gaming industry, Noxwin has transformed from a traditional gaming operator to a leading affiliate platform. This strategic pivot positions Noxwin.com as the ultimate destination for users seeking honest and comprehensive information about casinos and bookmakers, as well as expert tips and tricks in the iGaming sector.
A New Identity for Noxwin
Previously known primarily as a gaming operator, Noxwin has redefined its mission to better align with the evolving needs of today’s players. By transforming itself into an affiliate platform, Noxwin is now dedicated to delivering meticulously reviewed and evaluated information on top online casinos and sports betting sites. This shift empowers players to confidently navigate their options ensuring a superior gaming experience every time.
A Strategic Shift to Better Serve Players
Noxwin’s transition from a gambling operator to an affiliate platform stems from its commitment to serving the modern online gamer. With increasing competition in the industry and players demanding more transparency and reliable resources, Noxwin saw an opportunity to meet these needs. As an affiliate platform, it now offers an unbiased, all-encompassing guide to the best betting and casino sites, empowering users with well-researched reviews, exclusive promotions, and responsible gaming tools.
Honest Information at Your Fingertips
Noxwin.com, having previously struggled with its reputation as an operator, has made significant efforts to rebuild trust and credibility in the industry. Recognising the importance of integrity, they now place a strong emphasis on honesty and transparency with their users. This renewed focus on clear communication, fair play, and responsible operations reflects their dedication to providing players with a reliable, clear, and responsible gaming experience.
In an industry where many platforms advertise enticing bonuses that often do not exist when visiting the actual casino or bookmaker site, Noxwin stands out. The platform verifies all offers, ensuring that users have access to genuine promotions and exclusive deals that enhance their gaming experience.
Noxwin’s rigorous evaluation process includes:
- Licensing and regulation: Ensuring that all listed platforms operate under valid licenses and comply with industry regulations.
- User Experience: Evaluating the design, functionality, and overall user satisfaction of each site.
- Game variety: Analysing the range of games available, including slots, table games, and live dealer options.
- Bonuses and promotions: Reviewing the attractiveness of bonuses, while ensuring that terms and conditions are reasonable and user-friendly.
- Payment methods: Evaluating the variety of secure payment options available for deposits and withdrawals.
- Customer support: Testing the responsiveness and availability of customer service channels.
Empowering Players with Information
Noxwin’s transition to an affiliate platform is not just about listing casinos; it’s about empowering players with information. Through detailed reviews and comparisons, Noxwin helps users make informed decisions based on their gaming preferences. Whether you’re a seasoned player or new to online gambling, Noxwin offers insights that enhance your overall experience.
Exclusive Offers and Promotions
In addition to its comprehensive evaluations, Noxwin prides itself on featuring exclusive offers that players won’t find elsewhere. By partnering with top online casinos, Noxwin provides access to unique bonuses and promotions that can significantly enhance your gaming experience.
A Commitment to Responsible Gaming
As part of its dedication to player welfare, Noxwin emphasizes responsible gaming practices. The platform actively promotes responsible gambling in its reviews, helping players maintain a safe and enjoyable gaming experience.
Conclusion
Noxwin’s transformation from a gambling operator to a premier affiliate platform marks a significant milestone in its mission to provide valuable resources for online gamers. With comprehensive evaluations, exclusive promotions, and a commitment to transparency, Noxwin is now the ultimate destination for betting enthusiasts.
Noxwin’s shift towards a more transparent, honest, and ethical approach is a transformative move that not only enhances its brand reputation but also positively impacts the broader online gambling industry. By prioritizing honesty, integrity, and responsible gaming practices, Noxwin sets a new standard within the iGaming industry. This shift not only enhances its brand reputation but also fosters a culture of trust and accountability, benefitting players, operators, and affiliates alike.
Affiliate Industry
Sitebee partners with QMRA
To help operators and affiliates navigate this complex environment, Sitebee has partnered with Quality Mark Responsible Affiliates, seamlessly integrating legal expertise into Sitebee’s platform.
This collaboration enables Sitebee to offer its clients precise, real-time compliance solutions, supported by QMRA’s thorough understanding of the regulatory frameworks across multiple jurisdictions. With this partnership, Sitebee ensures operators stay informed and equipped to handle the challenges of a rapidly evolving market.
Compliance knowledge rooted in legal expertise
Through the partnership with QMRA, Sitebee offers clients access to an enhanced compliance tool that goes beyond monitoring. Backed by QMRA’s deep expertise in iGaming regulations, the platform now provides tailored legal insights that help operators anticipate and adapt to changing requirements in various regions.
Rasmus Bank Nielsen, Head of Sitebee, remarked: “By integrating QMRA’s extensive legal knowledge, Sitebee empowers our clients with the latest regulatory insights, allowing them to operate with confidence in a highly dynamic market. This partnership gives operators the clarity and foresight they need to manage risk and maintain compliance across all regions where they operate.”
Focused on security, efficiency, and insight
As regulatory demands increase, Sitebee positions itself as an indispensable partner for operators seeking clear, actionable compliance insights. With the addition of QMRA’s expertise, Sitebee clients continues to benefit from:
- Legal clarity on regulatory shifts across jurisdictions, ensuring operators are always informed of important changes.
- Real-time data that allows for quick, informed decision-making, reducing the risk of non-compliance.
- Operational efficiency, streamlining the compliance process through automation, so operators can focus on growing their business while minimizing compliance risks.
Steven Vrolijk, LL.M., Director of QMRA, added: “Our collaboration with Sitebee strengthens the ability to deliver reliable, up-to-date compliance insights. By combining Sitebee’s robust compliance infrastructure with our legal expertise, operators can confidently navigate complex regulations and focus on their core business.”
Ahead of the curve in a complex regulatory environment
With QMRA’s legal expertise now a core part of Sitebee, the platform is designed to help operators navigate the ever-changing regulatory landscape. By providing clients with the most accurate and timely compliance information, Sitebee ensures that businesses are not just responding to changes – they are ready for them.
Affiliate Industry
QiH Group CEO Jamie Walters supports London move for iGB L!VE and iGB Affiliate Awards
As the international igaming industry prepares for the July 2025 relocation of iGB L!VE to London, show organisers have received another endorsement of the decision to pair the industry’s fastest growing Tier 1 online gaming expo with the iGB Affiliate Awards – the most respected celebration of excellence on the industry calendar.
Following on from the announcement by Richard Moffat, Chief Executive of OLBG, that the company would be supporting iGB L!VE and the iGB Affiliate Awards with its “biggest ever presence at a conference” Jamie Walters, CEO of QiH Group confirmed his support, stating: “Since QiH entered the iGaming affiliate marketplace a decade ago, industry awards and events have been a huge part of our success as a company – both in making meaningful and lasting connections and in discovering new and inventive industry game-changers.
“While Barcelona is a fine city with many merits, I think the continuity provided by the iGB Affiliate Awards remaining in London and running alongside iGB L!VE will maintain the consistent prestige attached to the event. We look forward to attending and seeing everyone there!”
Naomi Barton, iGB Events’ Global Portfolio Director, said: “The decision to run the Awards as part of the iGB L!VE experience was made in collaboration with key igaming and affiliate stakeholders, and I am delighted that it has been so warmly welcomed by the affiliate community.”
She added: “iGB L!VE’s relocation to London, a city that many regard as being the most influential market in the igaming industry,
will provide visitors and exhibitors with access to new markets, new growth opportunities and new partnerships.
“With an industry that’s growing at an exponential rate it’s imperative that we scale ahead of the market. By moving iGB L!VE and the iGB Affiliate Awards to ExCeL London we will be able to attract more of the people who are most critical to the future development of the igaming industry.”
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