Industry News
How the Introduction, Implementation, and Design of iGaming Bonus Systems Improves Player Engagement
![How the Introduction, Implementation, and Design of iGaming Bonus Systems Improves Player Engagement](https://europeangaming.eu/portal/wp-content/uploads/2024/05/itai.png)
Creating a dynamic bonus system fosters player loyalty, drives engagement, and maximizes profitability in the competitive landscape. Itai Zak, Executive Director at Digicode`s iGaming division, claims that a personalized approach to bonus offerings, tailored to individual player preferences and behavior, is essential for enhancing involvement and satisfaction. The establishment of social interaction within iGaming platforms is crucial for attracting and retaining players over the long term.
Why is player engagement a cornerstone of success for iGaming platforffms?
iGaming has grown into a digital leader due to AI technology, and human interaction. It’s no secret that the iGaming area is very competitive, so attracting players to your product is no easy task. Building a swell game is only half the way. The success of a brand depends on the gaming community. Of course, players need to be satisfied and given a unique experience to spread the word about your product and thus attract an even larger audience.
For iGaming companies, ignoring the player experience can have disastrous results. Bad experiences and disrupted gaming can lead to high churn rates and reputational harm. Player engagement in iGaming depends on key factors: game variety and high quality, user experience design, bonuses, security, multiple payment options, responsive customer support, personalization, community and social features, transparency and fairness, and innovation.
Personalized incentives that drive participation
In the iGaming sector, creating the ideal bonus structure requires a thorough strategy that takes into account several important factors. The system must be flexible to support innovation and the smooth addition of new bonus methods when market conditions change. Improving player engagement and happiness requires customized incentive giving that is based on each player’s interests and behavior. VIP players should receive unique treatment to recognize their devotion and valuable position. They should also receive particular attention and rewards.
By evaluating enormous volumes of player data to identify trends and preferences, artificial intelligence (AI) technology plays a critical role in providing personalized services. Operators may enhance bonus schemes, improve targeting, and create customized promos that appeal to individual player segments by utilizing AI-driven data.
In a study conducted in early 2024, 31% of global game developers who responded said their departments or studios were already utilizing generative AI techniques. All in all, almost 50% of developers said their company was already using AI tools.
These components allow iGaming operators to design a dynamic, customized bonus program that increases player engagement, loyalty, and profitability in a cutthroat market.
Facilitating social interaction to amplify enjoyment
The establishment of social interaction within iGaming platforms increases the interest and satisfaction of players. This can be achieved by using several strategies:
- Incorporation of social features. Social features like chat, leaderboards, and multiplayer capabilities boost player interaction and foster a feeling of belonging.
- Engagement through tournaments and events. To promote friendly rivalry and social contact among players, schedule frequent tournaments, competitions, and special events on your iGaming platform.
- Community building. Establish community hubs, social media groups, or forums specifically for gamers to interact, exchange experiences, and connect outside of gameplay.
- Feedback and communication channels. Provide avenues for player feedback and communication, such as suggestion boxes, surveys, or special support channels. Encourage a sense of ownership and participation within the player community by attentively listening to their comments and acting upon them quickly.
Through the use of these effective methods, operators of iGaming platforms can create lively social interactions within their platforms, providing gamers with the pleasure of shared gameplay.
Structuring a perfect bonus system: how to measure your success?
To maintain efficacy and player appeal, carefully weighing several important factors is necessary while designing the ideal bonus system.
- Range of bonuses. Provide a wide variety of perks, such as cashback incentives, loyalty awards, deposit bonuses, welcome bonuses, and free spins.
- Equitable conditions of sale. Make sure that the terms and conditions that govern the use of bonuses are clear and equitable, particularly those about wagering requirements, maximum bet limits, and withdrawal restrictions.
- Dynamic and flexible system. Create a system that is flexible enough to adjust to shifting player preferences, legal requirements, and market situations.
- Gamification features. To make bonus activities more engaging and entertaining for users, include gamification features like achievements, tournaments, and progress indicators.
- Real-time tracking and reporting. The bonus system may be continuously optimized thanks to the user’s data-driven insights.
As for evaluating the effectiveness of a bonus system in iGaming that requires tracking various metrics.
- Player retention rate, which gauges engagement after bonus redemption.
- Conversion rate, which shows how well the system converts bonus recipients into active players.
- Player lifetime value, which shows how the system affects long-term revenue generation.
- Insights into the system’s appeal, retention effectiveness, and player happiness can also be gained by keeping an eye on the bonus redemption rate, churn rate, and player feedback.
- The financial impact of the bonus system can also be ascertained by computing the return on investment.
iGaming needs to prioritize player preferences. To keep ahead of the competition, the sector must also improve the player experience and welcome innovation. The adoption of these trends needs to be a prime concern for game operators. As a result, they will be positioned to lead the sector and spur further expansion. Payments are just as significant in the world of iGaming as licenses. They are essential to winning and retaining bettors’ trust.
Fosters long-term player loyalty
To sum up, long-term player loyalty is promoted by several factors: caring about players, providing them with a quality, safe product, taking into account their complaints and wishes, implementing the latest technologies to make the game more interesting, and creating a perfect bonus system.
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About Digicode
The global IT service company is represented around the world â in the UK, the USA, EU countries, and Ukraine. The company provides high-quality solutions in software development, cloud, AI, big data, and automation, suggesting complex services in technology consultancy, R&D, design, and development in various industries. Digicode is trusted by leading companies from the real estate, fintech, healthcare, education, travel, high-tech, food services, oil and gas industries. Among customers, there are such brands as Microsoft, Blablacar, Cisco, Bosch, The Economist and others from Fortune 100 companies. As a reliable software development partner, Digicode is already trusted by clients from 25+ countries in different regions.
Industry News
Playtech Live Launches Exclusive Bespoke Game with Kaizen Gaming
![Playtech Live Launches Exclusive Bespoke Game with Kaizen Gaming](https://europeangaming.eu/portal/wp-content/uploads/2024/07/pig-champions-live.jpg)
Playtech announced the launch of a new bespoke game, Pig Champions, developed exclusively for Kaizen Gaming, one of the biggest GameTech companies in the world. This launch marks the first Live Casino bespoke title for the leading sports betting & gaming operator and strengthens the strategic partnership between the two companies.
The game, designed to appeal to all audience types and player types across all markets, is a sporty animated universe in a Money Wheel Game show format, where 3 Pig Champions characters compete with each other to reach the highest multipliers within 3 exciting Bonus rounds. The studio is located in Playtechâs Romanian facility (PTR), offering a unique, immersive, animated experience made with fresh Unreal engine technology, featuring unique gameplay built from the ground up using advanced real-time animation.
Kevin Kilminster, Chief Product Innovation Officer at Playtech Live:Â âWe are delighted to partner with one of the leading sports betting & gaming operators in the world to launch their bespoke Live Game Show, Pig Champions to their extensive player base. After being selected by Kaizen Gaming as the leading developer of bespoke live content, collaborating on Pig Champions has enabled the team to showcase their passion and experience by exploring new innovative ways of bringing live casino games to life that offer a fresh, safe gaming experience for players. Our partnership with Kaizen Gaming continues to evolve and we look forward to our next collaboration in bringing further exciting games to market.â
Christos Mavridis, Head of Live Casino of Kaizen Gaming:Â âOur content offering is some of the most exciting on the market and working with an established partner like Playtech will assist in enhancing our current portfolio even more. Pig Champions stands as evidence of Playtechâs expertise and extensive experience, elevating our live casino offering and emphasising our commitment to creating top-quality innovative game experiences for our players.â
Industry News
Amusnet Ranks Among Italyâs Top Casino Providers
![](https://europeangaming.eu/portal/wp-content/uploads/2024/07/8-11.jpg)
Amusnet Italy is the fourth-best casino provider in the country for June 2024, according to iGaming Tracker. The company has made a significant leap in the rankings, advancing three positions to secure the fourth spot. The achievement is underscored by a 1.1% increase in market share, reflecting a substantial gain in visibility and preference among online casino operators and players. This rise reflects Amusnetâs growing influence and effectiveness in the Italian market, demonstrating the companyâs leading place among the industryâs top providers.
Several notable accomplishments have bolstered Amusnet Italyâs presence in the country. The companyâs commitment to excellence was recognised with the prestigious Gold Award for Casino Content Supplier 2023 from EGR Italy last November. Furthermore, Amusnet has added six new partnerships with operators since January, bringing the total number to over 30, and has maintained a robust portfolio with over 100 certified games. Additionally, Amusnet Italy has released 14 new games since the beginning of the year, with more games planned for release by the end of 2024.
Polina Nedyalkova, Director at Amusnet Italy, said: âWe are incredibly proud of our progress and the milestones we have reached. This ranking highlights our leading position in the industry and our dedication to delivering high-quality, engaging gaming experiences to local players. Our advancement to the top position underscores our growing influence and effectiveness in the Italian market, and we look forward to continuing this momentum and bringing even more top-notch games to our audience.â
Affiliate Industry
Getting Sticky with It: Why Affiliate Traffic Should be About Quality Not Quantity
![Getting Sticky with It: Why Affiliate Traffic Should be About Quality Not Quantity](https://europeangaming.eu/portal/wp-content/uploads/2024/07/Fraser-INT.jpg)
In a highly competitive âbonus blitzingâ affiliate market, the only real winner is the bonus hunter. These affiliates may be sending traffic through to their partners in volume, but many of their users are just looking to play through a good deal, never to return.
At Slots Temple, we believe the âstack âem high, watch âem flyâ approach to aggressive bonus-driven traffic no longer flies. We wanted to focus on improving the quality of the traffic and that meant doing things differently.
We began life as a site that offered free demo games and slots tournaments, and this helped to build a highly engaged base of players that genuinely loved playing slots. But we wanted to take this to the next level.
When we were awarded a UKGC gambling license in 2022, it meant we could offer cash prizes for our free tournaments. And then the next logical step was real-money tournaments in the UK with juiced-up prize pools, and ultimately real-money slots.
To create better quality traffic, you need to engage with your customers to better understand them and foster loyalty. It helps if you have a unique value proposition to increase the stickiness of your brand and engage audiences more effectively.
Our real money tournaments are a real UVP and are proving wildly popular with our users. The stakes we offer are low. You can play a slots tournament for as little as 1p, and the free-play model remains a large part of what we do â exclusively so outside the UK.
Ultimately, we want to be a safe place for players, which is why offering low stakes games is important. Itâs about fostering a player base that trusts us and feels comfortable playing with us.
Yes, weâre blurring the lines between affiliate and operator, but our players know weâre not just chasing profits at the expense of everything else. Ultimately, our players see us primarily as a destination for fun play and prizes, and itâs important that we maintain that balance. If they thought we were simply out to rinse them, weâd lose their trust, and they wouldnât come back.
Instead, itâs about offering more choice and increasing that stickiness. It also helps us better understand what games our players like to play so that we can offer more personalized recommendations.
And this is how real-money slots tournaments can really increase the quality of traffic. If a player has been playing a certain slot in a real-money tournament, for example, and wants to play at a partner site, we can guarantee that we are referring a player who is already highly engaged with the game and is ready to transition to higher stakes.
Of course, within the framework of real-money tournaments, itâs important to continue diversifying offerings by devising new formats. We have turbo tournaments, risk tournaments — a multitude of formats and price points so everyone can play the way they want to.
Our real-money tournaments are further enhanced by what was always a highly gamified platform. So, we have leaderboards, Xpoints, rewards chests, and challenges.
Continuous challenges, incentives and rewards keep users engaged over the long term. These elements can appeal to usersâ competitive nature and desire for achievement, as they play for bragging rights. This enhances social elements and encourages them to engage frequently with the product
Adding fun and playful elements enhances the user experience beyond the tournaments themselves. Regular rewards and recognition prevent burnout and keep users motivated. And engaged and motivated players are more likely to become passionate about the brand.
Creating a player base that produces true value to your affiliate partners requires a number of the right ingredients, plus a lot of care and attention. But the affiliate landscape is changing, and affiliates need to get creative to get sticky.
Author: Fraser Linkleter, CEO at Slots Temple
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