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How the Introduction, Implementation, and Design of iGaming Bonus Systems Improves Player Engagement



How the Introduction, Implementation, and Design of iGaming Bonus Systems Improves Player Engagement
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Creating a dynamic bonus system fosters player loyalty, drives engagement, and maximizes profitability in the competitive landscape. Itai Zak, Executive Director at Digicode`s iGaming division, claims that a personalized approach to bonus offerings, tailored to individual player preferences and behavior, is essential for enhancing involvement and satisfaction. The establishment of social interaction within iGaming platforms is crucial for attracting and retaining players over the long term.

Why is player engagement a cornerstone of success for iGaming platforffms?

iGaming has grown into a digital leader due to AI technology, and human interaction. It’s no secret that the iGaming area is very competitive, so attracting players to your product is no easy task. Building a swell game is only half the way. The success of a brand depends on the gaming community. Of course, players need to be satisfied and given a unique experience to spread the word about your product and thus attract an even larger audience.

For iGaming companies, ignoring the player experience can have disastrous results. Bad experiences and disrupted gaming can lead to high churn rates and reputational harm. Player engagement in iGaming depends on key factors: game variety and high quality, user experience design, bonuses, security, multiple payment options, responsive customer support, personalization, community and social features, transparency and fairness, and innovation.

Personalized incentives that drive participation

In the iGaming sector, creating the ideal bonus structure requires a thorough strategy that takes into account several important factors. The system must be flexible to support innovation and the smooth addition of new bonus methods when market conditions change. Improving player engagement and happiness requires customized incentive giving that is based on each player’s interests and behavior. VIP players should receive unique treatment to recognize their devotion and valuable position. They should also receive particular attention and rewards.

By evaluating enormous volumes of player data to identify trends and preferences, artificial intelligence (AI) technology plays a critical role in providing personalized services. Operators may enhance bonus schemes, improve targeting, and create customized promos that appeal to individual player segments by utilizing AI-driven data.

In a study conducted in early 2024, 31% of global game developers who responded said their departments or studios were already utilizing generative AI techniques. All in all, almost 50% of developers said their company was already using AI tools.


These components allow iGaming operators to design a dynamic, customized bonus program that increases player engagement, loyalty, and profitability in a cutthroat market.

Facilitating social interaction to amplify enjoyment

The establishment of social interaction within iGaming platforms increases the interest and satisfaction of players. This can be achieved by using several strategies:

  • Incorporation of social features. Social features like chat, leaderboards, and multiplayer capabilities boost player interaction and foster a feeling of belonging.
  • Engagement through tournaments and events. To promote friendly rivalry and social contact among players, schedule frequent tournaments, competitions, and special events on your iGaming platform.
  • Community building. Establish community hubs, social media groups, or forums specifically for gamers to interact, exchange experiences, and connect outside of gameplay.
  • Feedback and communication channels. Provide avenues for player feedback and communication, such as suggestion boxes, surveys, or special support channels. Encourage a sense of ownership and participation within the player community by attentively listening to their comments and acting upon them quickly.

Through the use of these effective methods, operators of iGaming platforms can create lively social interactions within their platforms, providing gamers with the pleasure of shared gameplay.

Structuring a perfect bonus system: how to measure your success?

To maintain efficacy and player appeal, carefully weighing several important factors is necessary while designing the ideal bonus system.

  • Range of bonuses. Provide a wide variety of perks, such as cashback incentives, loyalty awards, deposit bonuses, welcome bonuses, and free spins.
  • Equitable conditions of sale. Make sure that the terms and conditions that govern the use of bonuses are clear and equitable, particularly those about wagering requirements, maximum bet limits, and withdrawal restrictions.
  • Dynamic and flexible system. Create a system that is flexible enough to adjust to shifting player preferences, legal requirements, and market situations.
  • Gamification features. To make bonus activities more engaging and entertaining for users, include gamification features like achievements, tournaments, and progress indicators.
  • Real-time tracking and reporting. The bonus system may be continuously optimized thanks to the user’s data-driven insights.

As for evaluating the effectiveness of a bonus system in iGaming that requires tracking various metrics.

  • Player retention rate, which gauges engagement after bonus redemption.
  • Conversion rate, which shows how well the system converts bonus recipients into active players.
  • Player lifetime value, which shows how the system affects long-term revenue generation.
  • Insights into the system’s appeal, retention effectiveness, and player happiness can also be gained by keeping an eye on the bonus redemption rate, churn rate, and player feedback.
  • The financial impact of the bonus system can also be ascertained by computing the return on investment.

iGaming needs to prioritize player preferences. To keep ahead of the competition, the sector must also improve the player experience and welcome innovation. The adoption of these trends needs to be a prime concern for game operators. As a result, they will be positioned to lead the sector and spur further expansion. Payments are just as significant in the world of iGaming as licenses. They are essential to winning and retaining bettors’ trust.

Fosters long-term player loyalty

To sum up, long-term player loyalty is promoted by several factors: caring about players, providing them with a quality, safe product, taking into account their complaints and wishes, implementing the latest technologies to make the game more interesting, and creating a perfect bonus system.



About Digicode

The global IT service company is represented around the world — in the UK, the USA, EU countries, and Ukraine. The company provides high-quality solutions in software development, cloud, AI, big data, and automation, suggesting complex services in technology consultancy, R&D, design, and development in various industries. Digicode is trusted by leading companies from the real estate, fintech, healthcare, education, travel, high-tech, food services, oil and gas industries. Among customers, there are such brands as Microsoft, Blablacar, Cisco, Bosch, The Economist and others from Fortune 100 companies. As a reliable software development partner, Digicode is already trusted by clients from 25+ countries in different regions.

Industry News

iGB L!VE announce LaunchPad, a new feature for start-ups with ‘innovation in their DNA’



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Industry professionals attending July’s edition of iGB L!VE will have access to a vibrant new feature which will showcase ground-breaking tech and innovation courtesy of the brightest start-ups and small businesses in gaming.

The iGB L!VE LaunchPad (Pulse Stage: 18 July 16.30hrs – 18.00hrs) will feature five companies to present their innovations to a panel of judges with each presentation followed by a probing Q&A session designed to interrogate the viability and commercial prowess of each product pitch.

Introducing the new feature Portfolio Director Naomi Barton, said: “iGB L!VE is constantly evolving in order to meet the business needs of stakeholders. The research programme that we undertake with customers has consistently highlighted a shared desire to always be ahead of the curve, being the first to access the very latest innovations from the start-up community is part of what iGB L!VE 2024 will deliver.

“In addition, we want to provide a platform for new talented businesses to grow by giving them extra exposure in front of an influential C-Level audience of industry investors and influencers.

“The top five products will be hand-selected by the iGB L!VE team and invited to present from the Pulse Stage. In order to help these businesses, we are providing cash prizes of £5,000 for the winner, £2,500 for second place and £1,000 for third.”

She continued: “We will be giving the feature an authentic iGB L!VE twist with the emphasis on competitive fun. To ensure this, I am delighted to confirm that 25+ year industry veteran and non-exec Clarion Gaming Chairman Michael Caselli has agreed to be our MC and will also head a panel of judges drawn from across the iGB L!VE community of industry professionals, investors and sponsors.

“Start-ups and small businesses which have innovation in their DNA can sign up for iGB LaunchPad at igblive by the 28 June deadline.”

iGB L!VE is the home of the igaming community and the only event that connects the leading igaming affiliates, operators, tech vendors, game providers and suppliers in order to maximise performance and drive tangible business growth in the following 12-18 months. iGB L!VE, which is the fastest growing igaming event, delivers unparalleled business opportunities with attendees having free access to in excess of 300 exhibitors and sponsors occupying 21,000+ square metres of gross space, a figure which is 35% higher than in 2023.

For more information on iGB L!VE (16-19 July 2024: Expo Days 17-18 July) and to register for free visit: igblive website


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Industry News

Ortak x B.F.T.H. Arena Awards 2024 Features Mr. First Ray by Endorphina



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The Ortak x B.F.T.H. Arena Awards 2024 welcomes Endorphina among other top game developers with its Mr. First Ray, a mystical slot game that captures the essence of dawn.

This year’s competition has seen an unprecedented increase in participation, receiving over 100 submissions from more than 70 developers involved in the innovative Ortak initiative. This platform not only promotes collaboration and innovation but also integrates gaming stakes with NFTs on the Bahamut blockchain, thereby broadening investment prospects in the iGaming sector.

Mr. First Ray transports players into a world where each spin can lead to magical wins and enchanting surprises, making it a standout in this year’s entries. As the event approaches, excitement mounts among industry professionals keen to explore this showcase of creativity and excellence in game development, scheduled from July 1 to 4.

Hosted by BetConstruct, the B.F.T.H. Arena Awards provides a prestigious platform for developers to exhibit their creativity and compete for a share of the substantial 3,333,000 FTN prize pool. This year, the event has broadened its scope, introducing new award categories to further celebrate innovation in gaming.

The culmination of the event will see the winners announced at the B.F.T.H. Arena x Harmony Meetup V, ensuring an exhilarating experience for all attendees.

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Industry News




Reading Time: 2 minutes


Spotlight Sports Group (SSG), a world-leading technology, content, and media company specialising in sports betting, has partnered with both William Hill and Betfred to deliver content hubs for Euro 2024.

The upcoming international tournament provides a prime opportunity for operators to generate revenue, and Spotlight Sports Group assists in that right through industry-leading content hubs. SSG Content Hubs allow sportsbooks in any territory the chance to offer a premium and rich content experience, without the technical burden.

The end-to-end product and content solution provided by SSG includes expert editorial, data and statistics that are delivered across multiple formats and customisable for individual bookmaker websites. Designed and created in-house, the specific event hubs allow customers to provide interactive betting experiences, compatible across all devices and include live odds and add-to-bet-slip functionality.

In addition, the content hub provides a Best Bet widget that features daily accumulators and Bet Builder picks, as well as the best daily offers and enhanced odds from the bookmaker partners. Video tipping content is also available for every match, as is a scouting report for every team and every fixture, highlighting the most popular players for Bet Builder selections.

Lee Phelps, William Hill Spokesperson said: “The Euros is one of the biggest tournaments around for bettors, and having Spotlight Sports Groups content hubs, means we can provide a real experience for our customers throughout the tournament with editorial, bet prompts and data”.

Mark Hartley, Head of Sports Product at Betfred, was similarly pleased with the deal: We’re delighted to partner with SSG ahead of Euro 2024. We’re excited by the opportunities it brings to us ahead of one of our busiest periods of the year as a bookmaker.”

Sam Houlding, Spotlight Sports Group’s Managing Director of B2B, has shared his excitement at partnering with two of the UK’s leading bookmakers: “It’s great to have two of our key partners taking our content hubs for the biggest tournament of the year. Our content has a proven record of driving revenue, and as it is available in any language globally it appeals to customers all around the world”.

Spotlight Sports Group’s Content Hubs are proven to drive revenues with a rich content experience for betting audiences.


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