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Mybet Group new Co-Sponsor and official exclusive sports betting partner of Borussia Mönchengladbach

George Miller

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mybet sponsors Borussia Mönchengladbach
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The mybet Group supports Borussia Mönchengladbach as new Co-Sponsor during the upcoming two seasons of the German football league Bundesliga. Therefore, a sponsoring contract has been signed by the club and the sports betting provider.

As official Co-Sponsor of Borussia Mönchengladbach and exclusive sports betting partner, mybet will be present in various ways in the stadium and within Borussia’s public communication. Part of the sponsoring package are, amongst other things, perimeter advertising within the stadium and the presentation of the mybet logo on the team bus, but also advertising measures in the club’s own online, print and social media channels, the Club.TV and radio programme as well as promotion options with players of the professional football team.

We are very pleased by this partnership with mybet as an established player in the sports betting market for more than 15 years“, said Guido Uhle, Director Sponsoring, Catering and Events at Borussia Mönchengladbach.

From mybet’s point of view is Borussia Mönchengladbach, a club with a long-standing tradition, presenting itself these days as a modern club aligned towards the international football business, that in spite of that is not losing its down-to-earth attitude and closeness to its fans. Because of the highly matching brand characteristics as well as the high brand awareness of Borussia, mybet’s decision in favour of Borussia Mönchengladbach was taken very easily.

Football is by far the most important sport when it comes to sports betting. As our newly developed online product platform is now operating, it was time for mybet to again be present on the stage of the football Bundesliga. With Borussia from Mönchengladbach we do support a club, whose image and development in the last couple of years fit our own goals perfectly“, said Markus Peuler, CEO of mybet Holding SE.

 

About mybet Holding SE

The mybet Group, licensed in several European countries, provides sports betting and online casino games with the headquarter located in Berlin and offices in Cologne and Malta. mybet offers its betting and gaming products over the internet platform mybet.com as well as in land-based betting shops operating under a franchise system. In addition, the group is supplying regional betting providers in Europe and Africa as a B2B service provider.
mybet Holding SE is the parent company of the mybet Group. The shares of mybet Holding SE (ISIN DE000A0JRU67) are listed on the Frankfurt Stock Exchange in the Prime Standard.
For further information, visit www.mybet-se.com | www.mybet-shop.com

Industry News

Casino.se Exclusive Interview: Play’ n GO predicts the future

George Miller

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Casino.se Exclusive Interview: Play’ n GO predicts the future
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More innovation and customised content are needed to succeed

Casino.se sat down with Play’n GO Head of Sales Magnus Olsson to discuss his predictions for the 2020 casino industry.

2019 was a success story for Play’n GO, highlighting the popular Tome of Madness slot game as one of their many big hits. Still Olsson also drew attention to the company’s music-based titles like Testament which have been extremely well received.

And while the software provider continues to grow its portfolio of popular games with innovative adventure-themed titles like Shield of Athena, Play’n GO have set their sights on ensuring their unique brand of exciting games will be found in all regulated markets.

Olsson is convinced that the formula for success is to focus on a better gaming experience at all time and he suggests casinos to concentrate their efforts on doing the same. Olsson pointed to operators who have been able to use “some sort of AI (artificial intelligence) on the front end” to show “different games to different audiences and tailoring their offering towards various demographics.”

There’s a lot to look forward to, yet more that can be done, when it comes to creating new games.  From gamification to 3D, Augmented Reality and Virtual Reality, Olsson called on the industry to help push the development needed to bring the technology to wider audiences saying, “we would love to show what we can do!”

Click here to read the full interview and learn more about the future of online gambling according to Play’n Go.

 

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Latest News

Quickspin Releases Diamond Duke Slot Game

Niji Narayan

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Quickspin Releases Diamond Duke Slot Game
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Swedish slot specialist Quickspin has released its latest slot game “Diamond Duke.”

With a look and feel inspired by the 50s, this game will transport players to the heyday of American diners and classic cars with chrome and wings. The inspiration has been taken from jukeboxes, vintage cars and classic 3×3 slot machines.

The game has many exciting features, including a super valuable diamond symbol, two bonus wheels and a Pick & Click bonus. There is also a “real” slot machine inside the game, which is a completely new and unique design.

“Diamond Duke is a real nostalgia trip that combines our first classic 3×3 slot with extremely high volatility! It’s a great testament to our versatility as it’s expanding our portfolio with something completely new and unique, both in terms of the graphics and the math. This game was designed with our ‘portrait first’ approach, to give players the best possible gaming experience on mobile devices. Our main design philosophy was that when you pick up the phone to play, it should feel like you’re actually holding a physical object in your hand – and I think we’ve really achieved this,” Bjarne Grönnevik, Game Developer at QuickSpin, said.

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Gambling in the USA

Gaming Americas Weekly Roundup – May 17-23

Niji Narayan

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Welcome to our weekly roundup of American gambling news again! It was again an eventful week at the USA, despite the still-active virus attack.

The good news is that the lock-down and social restrictions to tackle the COVID-19 pandemic have been eased in many states. As a result, most of the industrial sectors are resuming their operations. Same in the case of the gambling sector too. Several gambling companies too have restarted their operations and some others are on way to resume.

We also report new partnership deals, publication of financial results, and COVID-19 relief efforts in this weekly round-up. Read on and get updated.

Partnership Deals

Evolution Gaming signed a strategic agreement with online casino operator Golden Nugget. The deal will see Golden Nugget’s existing online offering further enhanced in New Jersey, and potentially in other US states in the future, by the addition of Evolution’s US online Live Casino services. As per the deal, Golden Nugget’s online players will have access to unique Evolution game types such as Dream Catcher, Side Bet City, and Top Card, as well as other games from the Evolution portfolio.

Also, the leading sportsbook and casino platform provider BetConnections inked an agreement to obtain DS Virtual Gaming’s full list of games. The integration of the games will give players access to a selection of DS VG’s hit releases with HD video content and state-of-the-art graphics.

There was happy news about Konami Gaming too as its SYNKROS CMS has been selected by Jamul Casino to deliver comprehensive gaming enterprise management across the 200,000 square foot destination.

Konami’s SYNKROS will deliver its leading systems technology across Jamul Casino’s 39 live table games, 1600+ slot games, restaurants, bars, and more.

Financial Reports

The Delaware Lottery reported a 39% year on year increase in online gambling revenues for April 2020. While the state’s land-based venues have been forced to close due to COVID-19, players have turned to online sites instead.

Delaware Park, Dover Downs, and the Harrington Raceway generated total revenues of US$856,182, up from US$615,772 the previous year. This number was and also higher than the US$514,959 generated in March this year.

COVID-19 Relief Efforts

The Alabama Food Bank Association received support from Wind Creek Hospitality, a company owned by the Alabama-based Poarch Band of Creek Indians, to help provide 250,000 meals to Alabama families during the COVID-19 pandemic. The support comes at a critical time for food banks in Alabama as they respond to a greater need during this unprecedented crisis.

Announcements

Ulrik Bengtsson, CEO of William Hill, has revealed that the company is planning to launch online casinos in the US in the second half of 2020.

Despite taking a hit to its results in Q1 2020, William Hill is determined to power up quickly in the second half of the year.

Surveys

Fantasy sports site Monkey Knife Fight (MKF) found in a recent survey of its 1000 users that the popularity of golf will soar both on viewership and participation.

Of MKF’s users, 76% reported that they would participate in a fantasy golf prop contest once golf returns. This is in sharp contrast (181% increase) to the 27% that reported ever having played one MKF golf prop contest before the pandemic.

Compliance

The Colombian gambling regulator Coljuegos published the live casino regulations. These regulations allow the country’s licensed gambling operators to offer live casino games from casinos or studios located within Colombia or overseas, subject to the certification of games by an approved testing house.

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