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Exclusive Interview with Christian Maglia, Head of Sales at BetGames.TV

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Christian Maglia-EEGaming Interview
Reading Time: 6 minutes

Our colleague, Szaló Réka interviewed Christian Maglia who is the Head of Sales at BetGames.TV.  Mr. Maglia is a really dynamic, proactive and open-minded person with great experience within business development (B2B Sales), marketing and management in the Payments, New Media and Internet Gaming industries. 

 

Through the years Mr. Maglia has been working as Sales Manager and Business Developer, Sales and Marketing Manager, Director of Sales and Marketing in Sweden, Italy, UK, Germany, Spain, Israel, Gibraltar and Malta with customers in UK, Italy, Spain, Portugal, Greece, Czech Rep., Bulgaria, Romania, Russia & CIS countries, Australia, Macedonia, Sweden, Turkey, Austria and India which naturally have given him a large network of contacts. From January 2017 he moved to BetGames.TV, a developer and distributor of an innovative own video-streamed fixed odds betting on LIVE presented GAMES.

 

I would like to thank you for spending time to answer our questions. First I would kindly ask you to shortly introduce yourself.

CM: It’s a pleasure for me to spend sometime with you. To quickly present myself, I can tell you that I started to work in the industry almost 17 years ago…..

After a few years spent between Italy, Malta, Gibraltar and UK working for a number of gaming companies (Globet, CBM, Mediabet.com) as well as platform providers (Wirex, Portomaso) and payment solution providers (the Swedish Trustly) I worked from middle 2014 to the end of 2016 as Director sales at Sportradar AG, the world’s leading supplier of sports related data and streamed content where I had the privilege to work with some of the top gaming companies like IGT, Snai, Sisal, Eurobet, Intralot, Novomatic, Admiral, Microgame, Pokerstars and many others. From January 2017 I moved to BetGames.TV where as Head of Sales, I developed the whole new Sales organization managing different territories and regions included Africa, Asia, South America and Europe.
If I look back at what I did in the last 17 years, I’d really have a lot to talk about. I can remember between the most important facts, being the one who brought the eSports into the Italian highly regulated betting market in 2016 or being the one who brought the first betting company on a Champions’ League match as main jersey sponsor of Real Betis Balompiè (Globet.com). During my years at Sportradar, I also was able to sell the NBA, Bundesliga and the Italian Serie A live stream of the matches to the main betting operator in the Italian Market…. Here at BetGames.

A few years ago BetGames.TV presented an innovation in the betting industry; a different approach and style of betting. Will you please tell more about this for our readers?

CM: BetGames.TV is a developer and distributor of its own video-streamed LIVE GAMES. They were created based on inspiration of quote by Leonardo da Vinci „Simplicity is the ultimate sophistication“. We combine traditional betting with popular lotteries and table games. They are simple enough for players to easily catch on to the idea. We provide solutions for retail betting shops and online platforms. We offer well known games to bet on their outcomes. Three different lotteries every 5 minutes, two dice games and Wheel of Fortune every 3 minutes and three non-stop action cards games.

What does BetGames.TV offer to the players that traditional roulette does not? Will you please tell more about the services BetGames.TV provides?

CM: First of all – we offer fixed odds betting. Yes, we have tables with beautiful presenters and sometimes our service is mixed with a live dealer solution. But we started this concept with the very own idea. And didn’t want to offer what others already do. We have very different risk levels – you don’t have such variety at the traditional roulette table. We have something for everybody. Low odds (high probability) for conservative players and sky-rocketing high odds (low probability) for the jackpot hunters. In the industry there are not many products what could offer multipliers in such wide range 1.01-2000.

I suppose that the advanced and fast developing technology influences the products your company offers. What impact does consumer technology have on your choices?

CM: I think it’s a great spot to mention that UAB “TV Zaidimai” (company behind BetGames.TV brand) claimed the 13th place in the “Deloitte Technology Fast 50 in Central Europe”. Our achievement was greatly influenced by an imposing growth rate of 981% in the last four years. It takes passion, dedication, and innovation to join this elite group of the fastest-growing technology companies, and being recognized as a Fast 50 Laureate helps propel our company even further. BetGames.TV was growing up steadily from the very start. Thanks for a combined total of 100+ years betting and lottery experience of shareholders. New markets are reached and conquered every quarter by our superb sales team. New countries and new partners require innovative solutions – technical wise as well. And we’re accepting these challenges with a pride. For example, we have a solution for countries with limited internet connection. A dedicated satellite channel covers the whole of sub-Saharan Africa region.

What upcoming events is the company focusing on nowadays and how prepared is the company for these events?

CM: ICE and Enada Primavera. Everybody waits for exhibition in London. The biggest, the most important and the most visited event during the year. We are looking to meet many of our existing partners and greet a lot of possible ones. As a tradition we will distribute calendars with our beautiful presenters once again. And this year the calendar is very special. Trust me – it’s a collection of masterpieces. Come to our stand-gallery S1-102 and see yourself.
Then we will go to Rimini in March. It will be a first time with the stand in Italy. I’m very excited about that!

Tell us please about the future plans, projects of BetGames.TV.

CM: We will be working on development and improvements of games and service from different perspectives. Very interesting and challenging year is upcoming. As we’re going to enter the next level by offering bespoke studios for our partners. I can’t give you more details now but it’s going to be big in the future!

What do you think about the future of the European gambling industry, especially focusing on the markets you have more experience in?

CM: Although Europe is very much considered a “single state” in terms of economic significance, and is to some extent governed by legislation passed by the European Union, the individual countries are still ultimately responsible for passing their own laws. I hope that soon the legislation or regulation will standardize the gambling throughout Europe. Because now particularly online gambling, throughout the continent is quite a challenge. Personally, I would like to see no grey or black markets in the map. But that process will take some time.
From the Gambelli case of a few years ago to the latest development in different EU members states, I think that a pan-European gaming license is more than needed.

Talking of markets size, England and Italy are always the most important but today everyone is looking at countries and regulations like Spain, Portugal, France, Romania, Bulgaria, Poland, Greece… We are not an exception and we are very active in getting new licenses or certifications to be able to offer our games in more and more countries. We already have a UK GC license and the games were recently also certified for Italy (went live in September 2017 on Microgame network) and Bulgaria where we recently signed a very important deal with EFBet. Other certifications and licenses are expected for the next months but not only in Europe.

If you could make major changes in the legislation of these markets what would they be?

CM: I would make and effort in general to have the same rules for licensing or certification in different gaming legislations. You will find legislations in which we can offer our games because we have the lottery games and other where you can’t because of that. Legislations in which our games are categorized as fixed odds betting and other in which are considered casino games. I think an harmonization of rules and taxation is very important for the future development of the industry.

Which has been the most successful experience since you have worked at BetGames.TV?

CM: Last week we were in London at the SBC Awards with a nomination as Best Multi-Channel Supplier. But in the last two months we also were included in the Deloitte Fast50 technology companies in Eastern Europe and last week in Paris we entered the FAST500 in EMEA….
Also very exciting for me to actively work to bring our games to companies of the like of Stars Group, Betway, Game Account, BetCart, EFBet, Microgame, Snai, Sisal, Eurobet, Pinnacle, GVC, Betsson Group, iSOFTBet, NYX, SBTech, Hattrick.

Who is your favorite actor or actress?

CM: Hmmmm I’d say Jack Nicholson and Meryl Streep

Where would you travel the most in Central Europe?

CM: Sofia, Bucharest and Prague for sure but I also have to mention Sarajevo, Belgrade and Skopije. All those cities are growing so fast in our industry and I’m sure we will also visit them more and more often in the future.

Reka is an Experienced English second language teacher with a demonstrated history of working in the higher education industry. Skilled in Microsoft Excel, Teaching English as a Foreign Language, Translation, Foreign Languages, and Lecturing. Strong education professional with a Bachelor’s Degree majored in English Language and Literature/Letters. Reka is in charge of conducting the exclusive interviews on European Gaming and our printed magazine

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Interviews

50 flavors of Endorphina at London event in 2019

Zoltan Tundik

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Reading Time: 2 minutes

 

When it comes to international exhibitions there are certain exhibiting companies that immediately catch attendee´s attention with their promo. As usually, Endorphina was one of these companies during the main igaming event of the year – ICE London.

What was Endorphina´s booth all about then?

This time, Endorphina wasn´t playing any games and brought in a guest star from the US – Erik Cavanaugh, who has already won the hearts of millions with his passion for dancing and challenging stereotypes of a dancer’s body. Erik’s been viewed over 90 million times worldwide and his fame is still rising. His videos and interviews were published by major publications like People Magazine, The Today Show, Good Morning America, Forbes, and more. During each performance there was a crowd watching Erik, cheering and admiring his graceful moves. Trust us, it was an impeccable performance!

We had a chance to ask Erik about his feelings regarding the event:

“I am so excited to be performing with Endorphina at ICE London and getting to show to the attendees that Dancers Come In All Sizes! This is my first time ever performing live in Europe and I couldn’t be more excited!”

Endorphina´s stand was buzzing all the time. Many people came to try their luck in Wheel of Fortune to win a huge collection of prizes – from witty branded cans, a very own Endorphina cookbook or custom Endorphina slides and branded socks. Provider´s slides and socks with designs of successful game titles were the most popular prizes and made more than one attendee of the show come back to their stand for a second chance to win it. And the rest was exploring provider´s latest games and business opportunities.

Did you witness the guy who impressed America with his charm and talent at the show? Or did you win some of the branded goods? Let us know!

 

Learn more about Endorphina: https://endorphina.com/about

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Interviews

When responsible gaming fails, problem gambling takes over, then there’s Gamban!

George Miller

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When responsible gaming fails, problem gambling takes over, then there’s Gamban!
Reading Time: 6 minutes

 

2018 was the year in which gambling operators and regulators moved up a gear in how they ensure responsible gaming is fully supported. 2019 is the year that software lends a helping hand. While many players enjoy betting on slot games, sports events and online casinos, problem gambling is a very real condition that can affect millions of people around the world.

In this iGaming Q & A session, Slotsquad looks at how software and technology can play its part in assisting problem gamblers online. Speaking with Gamban, we learn about the smartest and most effective software in the world for blocking online gambling sites and apps. Designed to block gambling and nothing else, it is the least intrusive, most intelligent and simple to install blocking software of its kind.

As we continue our journey to understand the iGaming industry, everything from how games are built to how casinos are regulated, we talk with the software experts fighting in the corner when responsible gaming fails. In a much anticipated Q & A with founder and CEO of Gamban, Jack Symons, we talk about the product, the future and how casino sites can do more to support players.

10 Questions with Gamban Founder and CEO, Jack Symons

Q1. Firstly, thanks for talking with Slotsquad. While most players know about online casinos, slot games and welcome bonuses, they don’t necessarily know about this side of the industry. Can you tell us about Gamban and how the software is making a difference?

Absolutely! Gamban blocks access to online gambling. You install the software on any and all of your devices and it stops your from accessing all gambling sites and applications – everything from bingo and poker to slots, skins gambling and casual trading. It’s designed to be as lightweight and effective as possible. Thousands of people are using the software and we are pleased that overall the software is helping so many people.

Q2. It’s very clever how Gamban is able to block thousands of online gambling sites, how does this part of the software work?

There are two approaches to this – and we have spent considerable time researching and developing different technologies. I should start by saying that each platform is considerably different as we work within the confines of what is and isn’t possible on each operating system.

However, underpinning each application is a powerful DNS system that automatically identifies gambling URLs, in addition to manual checking. We are always prepared to radically change the approach depending on what will make a better, simpler and more efficient product.

Q3. Do you ever come across websites that are wrongly designated as gambling domains? I guess this could be frustrating.

It’s not common. This was a bugbear of previous alternatives when I was setting up Gamban. What annoyed me most was finding I was blocked from [for example] restaurant websites, presumably because they, like casinos, use ‘chips’ – maybe that’s why? But sometimes the most innocuous sites were blocked and this was unacceptable.

On the rare occasion someone finds an inaccurately blocked site with Gamban, we can change this very quickly. We spend considerable time debating sites that fall between gambling and investing and regularly review the blacklist and whitelist.

Q4. Given the rise of internet gambling and mobile casinos now providing all-access around the clock, responsible gaming is being tested more than ever. Does Gamban provide one account that blocks access to gambling sites on multiple devices, including mobile phones?

Gamban can be installed on multiple devices – iOS, Android, Windows and Mac. We are exploring other emerging platforms, including Oculus (virtual reality), Playstation and Xbox. We aren’t intent on replacing willpower altogether but applying friction from the on-demand, omnipresent online gambling, where willpower alone isn’t enough for many.

Q5. Self-exclusion software can help problem gamblers and potential problem gamblers avoid contact with gambling websites, but it requires self-exclusion. Is Gamban a type of self-exclusion software and how does it differ from other types of this technology? Is it the best?

Gamban is self-exclusion software. It was designed knowing that individual operator self-exclusion is meaningless when there are thousands of other sites you can sign up and play on. However, the general consensus is that layering multiple self-exclusion tools (specifically financial spend blocking, the self exclusion register and gambling-blocking software) protection is more effective.

Gamban, Gamstop, Monzo. It works for me – I use all three and I cannot gamble online.

Q6. Gamban is independently evaluated with very good results. Can you please translate this for players, what does it mean and who evaluates Gamban?

Towards the end of last year, GambleAware commissioned an evaluation into the effectiveness of gambling-blocking software. The evaluation was undertaken by an agency in Birmingham and investigated Gamban, Betfilter, Gamblock and a number of similar but tangential tools in the access control space (parental control software). Gamban scored well in blocking functionality, yet cost was considered a barrier for some.

Q7. I see that Gamban software was selected by GambleAware to provide blocking software to its gambling support network. This is quite an achievement and a great endorsement that shows the capability of Gamban, you must have been pleased? And it’s free for players in the UK!

I’m very pleased with the results but our challenge is constantly evolving and we need to ensure our product is optimised for all platforms and updates to operating systems. The product has never been in better shape than it is today – and we have several major updates coming soon. Gamban is indeed free for players in the UK – people just need to contact one of the network of Gamcare treatment providers, including Gamcare and the National Gambling Helpline.

Q8. According to the UK Gambling Commission, tougher ID checks will be brought in to make sure self-excluded gamblers cannot cheat the system to place bets. Is it difficult to manoeuvre around the software in cases like this and if so, how do you see future updates improving Gamban?

This is essential for Gamstop to operate effectively and we fully support tougher ID checks to prevent gambling harm. If this fails, as it may do, Gamban provides a good level of protection. It’s been designed to be difficult to circumvent but we cannot stop someone buying a new phone or factory resetting.

As far as self-exclusion goes, our challenge is to create enough friction to stop people acting on impulse. But this is where financial spend blocking comes in useful too. If I ever want to gamble with three self-exclusion tools applied, I would have to apply a lot of creativity to act on impulse. Device, bank and ID – these are three difficult things to bypass.

Q9. Every year, the iGaming industry holds numerous events to promote marketing strategies, games development and online casino networking. Does Gamban get invited to these events? After all, casino operators and regulators support responsible gaming, don’t they?

Yes, we are always happy to be part of the discussion but we are keen to see change. What we want is more consistency in the way self-exclusion is delivered. We are pushing for a standardisation in the way self-exclusion is distributed and managed. Gamban has a role to play in this but we fully respect that fact that other systems add a lot of value to the individual trying to stop gambling. A lot of the events we go to seem to pay lip-service to the problem but I’ve seen quite a change over the past three years in the industry’s attitude towards responsible gambling.

One of the more interesting conversations I’ve been involved in is with the banking industry as a whole. Internet Service Providers, banks and other verticals have an opportunity to help individuals struggling with gambling addiction, as well as operators and regulators.

Q10. Lastly, how do you feel the future of online casinos and gaming sites looks from your perspective? Do you see Gamban and other self-exclusion technologies moving more towards operators and perhaps integrating with casino sites? For instance, name recognition etc to prevent players from signing up once they have chosen to bypass self-exclusion rules?

I’m surprised by how little innovation there has been in iGaming over the past five years, to be honest. Where I see a lot of industry focus on predictive behaviour, player insight and security, I feel the iGaming industry is in a position to be so far ahead of this – and yet, there is little that distinguishes one site from another. So little consistency. So much proprietary development is derailing effective cross-platform solution development and results in fragmented and disjointed support mechanisms for individuals going through one of the hardest processes imaginable.

What I would like to see is more engagement with the current self-exclusion ‘eco-system’ – more sharing, more collaboration and more integration of existing solutions. Until the bare minimum is achieved (an individual spelling out ‘I HAVE A PROBLEM’ to an operator and being offered anything close to a helpful, practical and effective strategy), I find it hard to take operator-funded ‘innovation hubs’ and ‘incubators’ little more than a ‘innovation’ branding exercise.

Once the bare minimum is being achieved, there’s potentially light at the end of the tunnel for the industry. Thousands of children who are playing games with gambling elements combined – I often wonder what will happen in a decade – are these children going to be playing on slot machines or will they continue playing games? Will gambling be able to compete with gaming or are the two products sufficiently different.

The point here is that a lot of innovation is going into responsible gambling technology – would it not be better to concentrate on making the products more engaging, interesting and powerful? The market will provide RG solutions to problem gamblers – operators just need to support and get behind these tools.

 

Source: Slotsquad 

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Interviews

Enteractive to bring player reactivation to the stage at ICE London 2019

George Miller

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Enteractive to bring player reactivation to the stage at ICE London 2019
Reading Time: 3 minutes

 

Enteractive CEO Mikael Hansson talks to European Gaming about his company’s first ever appearance at ICE and why adding the human touch to customer engagement along with new technology will drive players to re-deposit with operators

 

European Gaming: This year marks the first time that Enteractive will be exhibiting at ICE London, what was the thinking taking a stand at the ExCeL London?

Mikael Hansson (MH): Strategically, and along with us celebrating our 10th anniversary, it’s the perfect time for us to showcase our leading player retention solutions to the wider industry. The company has grown considerably in recent times with our recently launched (Re)activation Cloud now live with many operators across Europe, and ICE London gives us the ideal platform to speak to a wider audience.

Our debut appearance at the exhibition also comes at a time when regulatory changes are having a major impact on the global gaming industry, and we feel that our products can make a real difference for operators. We specialise in player reactivation, which will become a major focus in the marketplace over the coming months as regulators introduce stricter marketing procedures that will make it even harder to attract and acquire new customers.

European Gaming: What will Enteractive be exhibiting at stand N9-252? Do you have an exciting new product that you are showcasing?

MH: We’ll be exhibiting our innovative new (Re)activation Cloud service, which is an AI-driven platform built for large-scale personal player retention, as well as strengthening customer loyalty and improving responsible gambling measures. Through (Re)activation Cloud, operators can re-engage their player base with our industry leading one-to-one personal player conversations, resulting in up to 50% of players re-depositing.

Following a seamless API integration, CRM managers will have access to a real-time dashboard that gives them the ability to monitor player survey results, as well as responsible gambling measures, while all scheduling and optimisation is AI-driven.

European Gaming: What sets Enteractive’s approach to player reactivation apart from your competition?

MH: We’ve been specialising in player reactivation and retention for more than 10 years and implementing the human touch to our approach has been a major factor in our success. This personal approach helps operators to understand exactly what their players want from their gaming experience. Rather than send them a generic email bonus offer, we find that talking to them directly can be beneficial in finding out their likes and dislikes, as well as other circumstances that may influence their gaming habits.

Along with this, we have invested many resources into our technology, which complements our personal approach. Our (Re)activation Cloud, gives an operator full control of their reactivation campaign, whilst investing in full security and responsible gaming.

European Gaming: How will new technology like artificial intelligence enhance the process of player reactivation?

MH: Leaning on a cloud platform that incorporates artificial intelligence will significantly improve the method of player reactivation. Operator marketing teams will be able to deploy a procedure where they can automate how players are approached, pinpointing exactly who should be contacted, at the ideal time, and understanding why they are being approached in the first place.

New technology will also help to enhance security measures when contacting players. The introduction of GDPR means proper procedures need to be in place to handle sensitive customer information and storing such data via a cloud platform ensures it is safeguarded.

We firmly believe that incorporating modern technology, alongside the traditional human touch to player reactivation, will drive engagement and revenues for operators, as well as securing the long-term

Enteractive will be at stand N9-252, exhibiting its full range of player retention solutions. To find out more or to book a meeting, please contact info@enteractive.com.

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