Connect with us

Interviews

Exclusive Interview with Christian Maglia, Head of Sales at BetGames.TV

Published

on

Christian Maglia-EEGaming Interview
Reading Time: 6 minutes

Our colleague, Szaló Réka interviewed Christian Maglia who is the Head of Sales at BetGames.TV.  Mr. Maglia is a really dynamic, proactive and open-minded person with great experience within business development (B2B Sales), marketing and management in the Payments, New Media and Internet Gaming industries. 

 

Through the years Mr. Maglia has been working as Sales Manager and Business Developer, Sales and Marketing Manager, Director of Sales and Marketing in Sweden, Italy, UK, Germany, Spain, Israel, Gibraltar and Malta with customers in UK, Italy, Spain, Portugal, Greece, Czech Rep., Bulgaria, Romania, Russia & CIS countries, Australia, Macedonia, Sweden, Turkey, Austria and India which naturally have given him a large network of contacts. From January 2017 he moved to BetGames.TV, a developer and distributor of an innovative own video-streamed fixed odds betting on LIVE presented GAMES.

 

I would like to thank you for spending time to answer our questions. First I would kindly ask you to shortly introduce yourself.

CM: It’s a pleasure for me to spend sometime with you. To quickly present myself, I can tell you that I started to work in the industry almost 17 years ago…..

After a few years spent between Italy, Malta, Gibraltar and UK working for a number of gaming companies (Globet, CBM, Mediabet.com) as well as platform providers (Wirex, Portomaso) and payment solution providers (the Swedish Trustly) I worked from middle 2014 to the end of 2016 as Director sales at Sportradar AG, the world’s leading supplier of sports related data and streamed content where I had the privilege to work with some of the top gaming companies like IGT, Snai, Sisal, Eurobet, Intralot, Novomatic, Admiral, Microgame, Pokerstars and many others. From January 2017 I moved to BetGames.TV where as Head of Sales, I developed the whole new Sales organization managing different territories and regions included Africa, Asia, South America and Europe.
If I look back at what I did in the last 17 years, I’d really have a lot to talk about. I can remember between the most important facts, being the one who brought the eSports into the Italian highly regulated betting market in 2016 or being the one who brought the first betting company on a Champions’ League match as main jersey sponsor of Real Betis Balompiè (Globet.com). During my years at Sportradar, I also was able to sell the NBA, Bundesliga and the Italian Serie A live stream of the matches to the main betting operator in the Italian Market…. Here at BetGames.

A few years ago BetGames.TV presented an innovation in the betting industry; a different approach and style of betting. Will you please tell more about this for our readers?

CM: BetGames.TV is a developer and distributor of its own video-streamed LIVE GAMES. They were created based on inspiration of quote by Leonardo da Vinci „Simplicity is the ultimate sophistication“. We combine traditional betting with popular lotteries and table games. They are simple enough for players to easily catch on to the idea. We provide solutions for retail betting shops and online platforms. We offer well known games to bet on their outcomes. Three different lotteries every 5 minutes, two dice games and Wheel of Fortune every 3 minutes and three non-stop action cards games.

What does BetGames.TV offer to the players that traditional roulette does not? Will you please tell more about the services BetGames.TV provides?

CM: First of all – we offer fixed odds betting. Yes, we have tables with beautiful presenters and sometimes our service is mixed with a live dealer solution. But we started this concept with the very own idea. And didn’t want to offer what others already do. We have very different risk levels – you don’t have such variety at the traditional roulette table. We have something for everybody. Low odds (high probability) for conservative players and sky-rocketing high odds (low probability) for the jackpot hunters. In the industry there are not many products what could offer multipliers in such wide range 1.01-2000.

I suppose that the advanced and fast developing technology influences the products your company offers. What impact does consumer technology have on your choices?

CM: I think it’s a great spot to mention that UAB “TV Zaidimai” (company behind BetGames.TV brand) claimed the 13th place in the “Deloitte Technology Fast 50 in Central Europe”. Our achievement was greatly influenced by an imposing growth rate of 981% in the last four years. It takes passion, dedication, and innovation to join this elite group of the fastest-growing technology companies, and being recognized as a Fast 50 Laureate helps propel our company even further. BetGames.TV was growing up steadily from the very start. Thanks for a combined total of 100+ years betting and lottery experience of shareholders. New markets are reached and conquered every quarter by our superb sales team. New countries and new partners require innovative solutions – technical wise as well. And we’re accepting these challenges with a pride. For example, we have a solution for countries with limited internet connection. A dedicated satellite channel covers the whole of sub-Saharan Africa region.

What upcoming events is the company focusing on nowadays and how prepared is the company for these events?

CM: ICE and Enada Primavera. Everybody waits for exhibition in London. The biggest, the most important and the most visited event during the year. We are looking to meet many of our existing partners and greet a lot of possible ones. As a tradition we will distribute calendars with our beautiful presenters once again. And this year the calendar is very special. Trust me – it’s a collection of masterpieces. Come to our stand-gallery S1-102 and see yourself.
Then we will go to Rimini in March. It will be a first time with the stand in Italy. I’m very excited about that!

Tell us please about the future plans, projects of BetGames.TV.

CM: We will be working on development and improvements of games and service from different perspectives. Very interesting and challenging year is upcoming. As we’re going to enter the next level by offering bespoke studios for our partners. I can’t give you more details now but it’s going to be big in the future!

What do you think about the future of the European gambling industry, especially focusing on the markets you have more experience in?

CM: Although Europe is very much considered a “single state” in terms of economic significance, and is to some extent governed by legislation passed by the European Union, the individual countries are still ultimately responsible for passing their own laws. I hope that soon the legislation or regulation will standardize the gambling throughout Europe. Because now particularly online gambling, throughout the continent is quite a challenge. Personally, I would like to see no grey or black markets in the map. But that process will take some time.
From the Gambelli case of a few years ago to the latest development in different EU members states, I think that a pan-European gaming license is more than needed.

Talking of markets size, England and Italy are always the most important but today everyone is looking at countries and regulations like Spain, Portugal, France, Romania, Bulgaria, Poland, Greece… We are not an exception and we are very active in getting new licenses or certifications to be able to offer our games in more and more countries. We already have a UK GC license and the games were recently also certified for Italy (went live in September 2017 on Microgame network) and Bulgaria where we recently signed a very important deal with EFBet. Other certifications and licenses are expected for the next months but not only in Europe.

If you could make major changes in the legislation of these markets what would they be?

CM: I would make and effort in general to have the same rules for licensing or certification in different gaming legislations. You will find legislations in which we can offer our games because we have the lottery games and other where you can’t because of that. Legislations in which our games are categorized as fixed odds betting and other in which are considered casino games. I think an harmonization of rules and taxation is very important for the future development of the industry.

Which has been the most successful experience since you have worked at BetGames.TV?

CM: Last week we were in London at the SBC Awards with a nomination as Best Multi-Channel Supplier. But in the last two months we also were included in the Deloitte Fast50 technology companies in Eastern Europe and last week in Paris we entered the FAST500 in EMEA….
Also very exciting for me to actively work to bring our games to companies of the like of Stars Group, Betway, Game Account, BetCart, EFBet, Microgame, Snai, Sisal, Eurobet, Pinnacle, GVC, Betsson Group, iSOFTBet, NYX, SBTech, Hattrick.

Who is your favorite actor or actress?

CM: Hmmmm I’d say Jack Nicholson and Meryl Streep

Where would you travel the most in Central Europe?

CM: Sofia, Bucharest and Prague for sure but I also have to mention Sarajevo, Belgrade and Skopije. All those cities are growing so fast in our industry and I’m sure we will also visit them more and more often in the future.

Reka is an Experienced English second language teacher with a demonstrated history of working in the higher education industry. Skilled in Microsoft Excel, Teaching English as a Foreign Language, Translation, Foreign Languages, and Lecturing. Strong education professional with a Bachelor’s Degree majored in English Language and Literature/Letters. Reka is in charge of conducting the exclusive interviews on European Gaming and our printed magazine

Continue Reading
Advertisement
Comments

Interviews

Exclusive Interview with Elvis Dzombic (Head of Business Development at Sportingtech)

Zoltan Tundik

Published

on

Reading Time: 4 minutes

The year 2017 has seen the launch of many new business and we’ve seen this especially in the B2B sector. Such is the case of Sportingtech. I have managed to catch up with Elvis Dzombic, who is the Head of Business Development at the company to get an overview about what drives these companies to enter the gambling industry.

We have studied your resume and found that you have help establish many successful businesses. Could you give us some insights into some of the industry brand you have helped create and consolidate?

Elvis: In my previous experience, I have managed to help various companies through different services and products to establish or improve the operations in different markets. It is very important to mention that industry, as we know today, don’t depend on individual performances and that successful accomplishments come as a result of joint work at all levels. Having an opportunity to work in such dynamic and creative environments, with partners and clients, generates the additional value that is usually the key to success.

Right now, as Head of Business Development of Sportingtech, I have the chance to get involved in a complete project, which has a platform that combines sports, technology and betting into robust gaming business suite. Pulse is a  multi-management platform packed with risk, content and sportsbook management, with in-depth reporting, powerful CRM and CMS, complete modularity and flexibility in business, design and integrations.

Acting as Head of Business Development at such an interesting company must be demanding, especially reaching from web to retail. What are the main challenges you are facing when working with companies that are entering the online sector and have a land-based background?

Elvis: We are faced with many challenges in today’s iGaming market, in the field of development of technological solutions, as well as on performance optimization for these solutions, customer satisfaction, regulatory requirements and many other areas. Identifying all these challenges helps us to continuously develop our platform and adapt it for a worldwide usage.

User experience acquired throughout years in the retail environment is way different from the one that punters get online. Dynamics and accelerations in development of today’s industry generally reached new levels of data and content distribution. We at Sportingtech help the clients by using our Multichannel Platform – Pulse and all its components, to have full transparency and flexibility in maintaining that distribution through all the channels.

There are basic differences in the operational process between land-based and online operations and we help to overcome these differences, with an emphasis on the advantages and minimising the potential risks by applying different models within the product itself and accompanied services included in our portfolio. Main distinctions are hidden in significantly different and reduced operating costs when it comes to migration or expansion from land-based to online operations, higher availability and market size, better control of business processes within the entire online network, using the most advanced tools through integration or in-house development. It was completely natural to expect that the development of technology will greatly contribute to the fact that Sports Betting and gaming in general, will find their way to the users at any time and anywhere. We strive to be at the forefront of this progress with the ultimate goal of providing the satisfaction to all the users within the distribution chain.

As a new company in the industry, created by a team with a long-standing proven experience, could you explain what are the key services your company provides for clients and partners?

Elvis: Sportingtech is the new brand in online gaming platform providers for worldwide operations that is gathering many years of international manpower experience. Combining the best common knowledge, experience and practices, I can say that company has a really great potential to take its clients and partners to the next level.

I would outline our core product, Pulse Platform that is a very powerful system which brings great stability, high performances, possibilities for customizations, great tools for managing all the operational activities for bookmakers, casino operators, and a lot more.

Sportsbook and all its modules integrated within Pulse will help operators to successfully trade by providing the most attractive odds on the most attractive and also less attractive Sports events and using the great trading and risk management tools.

If you would have access to crystal ball that project the future, what would the future of the company look like in 1 or 2 years?

Elvis: If we are looking at the near future, I have to tell that we have set the path and strategy for Sportingtech to become the key technology partner for the operators worldwide. It will not be that easy as it sounds and we are happy to face all the challenges on that way. It is important that we have the development focus on constant platform improvements, on its capabilities for easy adaption and usage in all continents while complying with different regulations. Also, integrating the most attractive sports betting content and games of chance is the part of the same plan. Having such a large offering and flexibility will definitely help us and our partners to achieve our targets while expanding our presence in regulated markets. One thing is clear, we are bringing the innovations that will definitely improve this game.

Contact Information
Stephanie Coccoluto Pestana – Sportingtech
Press Relations & Communication Manager
s.coccoluto@sportingtech.com
+351 916 229 594
About Sportingtech
Sportingtech is a gaming platform provider with unrivalled back office for successful online operation. It is a new player on the market established in 2017 with betting industry veterans and experts behind it.

The company, with offices in Portugal, Malta, UK and Uruguay, has world wide operations with access to regulated markets.

For more information, please visit our site or follow us on LinkedIn, Facebook and Twitter.

Continue Reading

Conferences in Europe

Exclusive Interview with Piotr Dynowski (Partner and Head of IP, Media, Tech & Comms practice at Bird & Bird’s Warsaw Office)

Published

on

Reading Time: 4 minutes

The Polish gambling industry has been the subject of many major changes, however not all of them are clear for the operators and shareholders.

So, I took advantage of the opportunity to catch up with Piotr Dynowski (Partner and Head of IP, Media, Tech & Comms practice at Bird & Bird’s Warsaw Office), who is going to be among the speakers at Prague Gaming Summit 2018 (more details here...), to gain an inside perspective on the Polish gambling market.

I would also like to thank you for following my interview series and for sharing these information with your colleagues and partners. If you would like to be featured in an upcoming interview, please send me an e-mail to reka.szalo@europeangaming.eu and I will happily get back to you!

I would like to thank you for spending time to answer our questions. First I would kindly ask you to shortly introduce yourself.

Piotr: My name is Piotr Dynowski and I’m a partner and head of IP, Media, Tech & Comms practice at Bird & Bird’s Warsaw office. For over 10 years now, as part of my practice, I have advised clients on all aspects of gaming law, in particular online gambling and betting, social gaming and e-sports. I advise on licensing regimes, regulatory issues, as well as advertising and provision of B2B services to gambling operators.

What is your personal opinion about the European gambling industry and could you make a comparison with the market that you know better and the European situation in terms of gaming and gambling?

Piotr: Unfortunately, Poland is still one of the most restrictive markets in Europe with respect to gambling and doing business by gambling operators in Poland is still pretty difficult, but apparently the changes to the Polish gambling regulations introduced last year were quite beneficial to the licensed betting operators and helped them almost double their turnover in comparison to the previous years. In general running gambling business, even in the EU, is very difficult as legal regulations differ significantly from country to country, some are very restrictive, others pretty liberal, and it is one of probably very few industry sectors left in the EU that are still completely unharmonised and where it seems the fundamental freedoms on which the EU is based do not really apply. Gambling industry has also to struggle all the time with negative perception by many governments and sometimes also negative image in the society. Generally gambling is still often perceived as something a little doggy and causing a lot of harm to the society despite all the efforts of the industry towards fraud protection, fighting gambling addiction and other important initiatives to prove that it is not a different industry than  any other entertainment industries.

In several Eastern European countries there are significant regulatory changes concerning online gambling. What advise would you give for the operators; which are the most attractive markets?

Piotr: Yes, we have seen recently some major changes to the gambling regulations in several Eastern European countries, but unfortunately most of them did not have too much impact on the situation of the private operators. Either they aimed at expanding and strengthening of the state monopoly like in Poland or Hungary or in theory created new opportunities for private operators to apply for new licences, but in practice turned out to be impossible to complete as in the Czech Republic. It seems that only Romania with its relatively liberal regulation in the region sees a major growth of its gambling market. The next big thing in Europe will most probably be Sweden which after years of strict monopoly will open soon to private operators. Taking into account that already a big number of companies in gambling industry are in fact of Nordic origin, the opening of the Swedish market will create enormous opportunities.

I would like to ask you to speak about the recent updates of the Polish gambling market. What can be expected in 2018 in terms of regulations, changes in this particular industry in Poland?

Piotr: Unfortunately, I’m afraid, there no major changes with respect to gambling regulations in Poland that we can expect in 2018. In my view any major future changes will depend on how successful the new online casino operations of the state monopoly will be, but there are delays with the launch of it, so it will take still some time to see how they are doing. If it is successful, the Polish government will have no incentive to liberalise the regulations and to let the private operators compete with the monopoly. But if it is a failure, they may reconsider whether it is not better to allow private operators to operate more freely and generate revenue for the state from the taxes. The only area where there may potentially be some changes in the foreseeable future is lowering slightly the taxes on gambling in Poland as they are currently very steep and one of the reasons many operators do not even try to apply for a licence here. Such change would certainly be welcome by the industry and could generate some more action on the market.

To hear more about the subject and meet Piotr in person, make sure you register and attend Prague Gaming Summit 2018, held on the 29th of March at Andel’s by Vienna House Prague.

Interviewee profile:

Piotr is one of the leading Intellectual Property, patent and IP litigation lawyers in Poland.

Piotr advises on all aspects of gaming law, in particular online gambling and social gaming. His expertise covers licensing regimes, regulatory issues as well as advertising and provision of services such as electronic payments in relation to gambling products.

In 2011, as the Polish expert he participated in the research conducted by Cambridge Health Alliance together with Harvard Medical School and Harvard Law School, investigating associations between European gambling regulations and the actual gambling behavior of players.

In 2011, he represented the two largest European online gambling industry organisations in complaint proceedings against Poland to the European Commission for violation of the EU law by Polish gambling regulations, which resulted in the European Commission launching proceedings concerning violation of the EU law by Poland at the end of 2013 which terminated only in January 2016 after a number changes to the Polish gambling regulations were introduced.

He is a legal expert of the Polish Chamber of Commerce

Continue Reading

Conferences in Europe

Exclusive interview with Tom Edmonds (Harris Hagan), speaker at Prague Gaming Summit 2018

Published

on

Reading Time: 4 minutes

It was my pleasure and honor to conduct the below interview with such a experience professional of the gambling industry.

I would also like to thank you for following my interview series and for sharing these information with your colleagues and partners. If you would like to be featured in an upcoming interview, please send me an e-mail to reka.szalo@europeangaming.eu and I will happily get back to you!

My current interviewee is Tom Edmonds (Harris Hagan), who is going to be among the speakers at Prague Gaming Summit 2018 (more details here...)

We are very grateful for your generosity to answer our questions. First I would like to ask you to shortly introduce yourself and tell us when and why you started working in this industry.

Tom: My first taste of working in the gambling industry was advising on the sale of a major gambling company, when I worked at Travers Smith (a UK firm specialising in corporate transactions).  This gave me an appetite to work in the industry and I moved in-house to Betgenius, a B2B sports betting provider.  I then continued my journey into the world of gambling when I joined the specialist gambling law firm Harris Hagan in 2014.

Before joining Harris Hagan in March 2014, you worked at Betgenius as an in-house solicitor. Which are those professional experiences or which is the knowledge you accumulated there and proved to be useful in your present job?

Tom: It was valuable to develop a detailed understanding of the sports betting sector, as well as a general overview of the rest of the industry.  This has enabled me to better assist clients by anticipating issues which a client has not necessarily considered but which I’m aware will come into play.

You advise clients on regulatory requirements from a gambling law perspective, product classification and on making operating license applications in the UK. Which are the most common problems your clients ask your help in and what are your most important suggestions?

Tom: We regularly assist clients with applications for a Gambling Commission licence.  At the outset this involves dealing with the fundamental question of which company/ companies need to be licensed and which licences they need to hold – a question which you might imagine to be simple, but which can be complicated and which is vital to get right.

We then work with clients to ensure they remain compliant with the requirements of holding a Gambling Commission licence and, if they should breach such requirements, assisting them in finding the best resolution.

In several Eastern European countries there are significant regulatory changes concerning online gambling. What is your opinion about the European market in general? What advise would you give for the operators; which are the most attractive markets?

Tom: In general, Europe is moving towards ‘point of consumption’ licensing regimes, as in Great Britain, where operators need a licence in each country from which they take play.  As a result, operators must be prepared to spend increasing amounts of time and money on compliance as they have to deal with the requirements of more licensing regimes.  Conversely, and with regards to the most attractive markets, there are still unregulated markets which may prove more profitable but which also carry a higher risk profile.

You are particularly interested in areas of this industry where sports and gambling meet. How would you characterize this area of the gambling industry and which are the new trends, important changes that you would like to speak about?

Tom: There has been a significant tightening of the rules regarding advertising of gambling, including those adverts shown around televised sporting events.  At the time of writing (mid-February 2018), the advertising regulator in Great Britain has just issued wide ranging new guidance that is intended to have a substantial impact on the content (and tone) of such adverts.  Adverts will have to change but we wait to see how significantly operators will change their adverts and what action is taken against non-compliant operators.

To hear more about the subject and meet Tom in person, make sure you register and attend Prague Gaming Summit 2018, held on the 29th of March at Andel’s by Vienna House Prague.

Interviewee profile:

Tom works in the Gambling Group and specialises in regulatory, commercial and corporate matters.

Before joining Harris Hagan, Tom worked as an in-house solicitor at Betgenius, a technology company which provides sportsbook solutions to bookmakers. At Betgenius, Tom gained first-hand experience of the online industry and advised on a broad range of commercial contracts and regulatory matters. Prior to working at Betgenius, Tom trained and worked for four years at Travers Smith where he specialised in M&A, including advising on the sale of a large gaming company.

Tom joined Harris Hagan in March 2014 and deals with all aspects of gambling law including advising major land based casino operators, online B2B and B2C operators and start up companies. Tom regularly advises clients on regulatory requirements from a gambling law perspective, product classification and on making operating licence applications in the UK. Tom has a particular interest in areas where there is a cross-over between sport and gambling including sports betting, advertising gambling at sports events and spot-the ball competitions

In his spare time, Tom enjoys playing or watching sport, planning adventures overseas and having the occasional flutter.

Continue Reading
Advertisement
BetConstruct SpringBME

Subscribe to our News via Email

Enter your email address to subscribe to our news and receive notifications of new posts by email.

Latest by author

Top read articles

We are constantly showing banners about important news regarding events and product launches. Please turn AdBlock off in order to see these areas.