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SBTech launches Action Betting, its latest mobile in-play feature

George Miller

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New live betting feature will create markets and offer players opportunity to add selection to their bet slip instantaneously

Market-leading sports betting solutions provider SBTech has added to its range of in-play products with the launch of Action Betting, a mobile-first feature which dynamically suggests markets of interest to players through contextual alerts and call-to-action betting options.

Powered by SBTech’s machine learning algorithm, Action Betting creates instant notifications when a specific incident occurs in a match, whether a free kick, red or yellow card, corner or dangerous attack. A dynamic market is then displayed on-screen, enabling players to ‘quickbet’ on outcomes directly from the widget, with the selection added to the bet slip instantaneously.

Ian Bradley, Chief Product Officer at SBTech, commented: “Action Betting is the result of our investment in personalisation, as we seek to tailor the experience for each user. The constant drive to create more markets is not going to stop, and given the challenges that brings, our aim is to enhance the UX, ensuring players don’t have to scroll and search for markets. Instead, we offer them suggestions whenever a significant incident occurs, presenting them with a relevant market in the context of the alert. The launch of Action Betting is part of our strategy of continuously improving the mobile betting experience and is just a taste of what we have in store for our partners in 2018.

Example: Real Madrid get a corner, triggering an incident. The ‘Over/Under Corners’/’Next Goal’ markets with the available selections and odds are displayed on-screen in the Action Betting section. The player can quickly click the Action Bet and add it to their Bet Slip.

SBTech's Action Betting tool
Action Betting is live with partners from this month and is part of the continuous development process undertaken by SBTech and in partnership with our clients.

About SBTech:

SBTech is the industry-leading provider of managed sports betting solutions and services in regulated markets thanks to the world class coverage of its sportsbook, unrivalled in-play betting, complete omni-channel solution and its innovative and uniquely configurable Chameleon360 iGaming Platform.

For more information, visit: www.sbtech.com

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Eyecon sets its sights on expansion through Microgaming’s platform

George Miller

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Eyecon sets its sights on expansion through Microgaming's platform
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Microgaming has signed a deal with Eyecon that will see the leading game studio’s entire suite of games be made available to Microgaming’s customers.

Popular titles such as Fluffy Favourites, Shaman’s Dream and Temple of Iris will be added to Microgaming’s award-winning platform, which provides over 800 gaming brands worldwide, in more than 20 regulated markets, with access to an extensive and growing collection of exclusive content and top-performing partner games.

“Looking forward to a successful and mutually-beneficial partnership with Eyecon. The deal will enable Microgaming to bolster its content offering with Eyecon’s iconic collection of casino slots, while also providing Eyecon with significantly greater exposure, scale and reach. Microgaming continues to collaborate with top-performing content partners such as Eyecon to keep its diverse, industry-leading games portfolio fresh and innovative for its customers.” -said, Leon Thomas Commercial Director at Microgaming.

“We are really excited to launch Eyecon’s extensive portfolio of games across Microgaming’s content platform. This is a great opportunity for us to increase the reach of our games, along with our enhanced engagement tools, via the huge distribution that Microgaming offers. This is a compelling partnership that will provide Microgaming customers and their players with well known, market-leading titles.” – concluded, Paul Gielbert, Commercial Director of Eyecon.

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ITL bill acceptor expands into Southeast Asia

George Miller

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ITL bill acceptor expands into Southeast Asia
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A bill acceptor (CBA9) designed specifically for Southeast Asia has been introduced to the market to simplify cash handling for OEM’s that export throughout the region. Already dominating the vending industry in China, the market-leading, field-proven banknote validator is now available in Indonesia, Malaysia, Philippines, Singapore, Taiwan, Thailand & Vietnam. Following consumer and market demand, ITL are keen to roll-out its accessibility to this vast Southeast Asia region.

Kravitz Liew is ITL’s Business Development Manager for Southeast Asia based in Malaysia. Kravitz commented, “The CBA9 is a cost-effective bill acceptor and boasts a quick transaction time (2-3 seconds) and advanced note-to-note processing capabilities. With its enhanced sensing technology, the CBA yields a high acceptance rate for the Southeast Asian currencies which we have currently available and we are delighted with the positive interest we have received from key Manufacturers in the region. Since I started working for ITL back in February this year, I have built up strong relationships with our customers in Southeast Asia and CBA9 is proof that we are providing the right product for the demands of the region.”

Kravitz continued, “Due to the product’s modular design, the CBA9 can be upgraded to add a note recycler to suit customer needs. It is particularly suited to vending and amusement industries where it offers exceptional field reliability. Free remote updates (including MDB) are available too giving our customers excellent value for money.”

Concluding Kravitz said, “The CBA9 is devised to maximise cash efficiency for customers requiring quick transactions and I am delighted to be able to offer our customers this solution. Southeast Asia is an important region for us, and we look forward to seeing a fast and widespread take-up of this cost-effective bill acceptor in the region.”

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European Lotteries Available Online in India

George Miller

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European Lotteries Available Online in India
Reading Time: 3 minutes

 

The thrill of playing a lottery is something that many people enjoy. Small stakes are required to get involved, and while there may be more than one level of prize available, the top prize is always going to be a life changing sum of money.

On some of the bigger European lotteries, more tiers of prizes are available that could change your life. For this reason, these lotteries have become very popular with players both inside and outside of Europe, as you can play them from anywhere in the world.

Some of the top European lotteries are available online in India, giving players from the country the chance to win big away from their own national lottery. With the best online lottery site, you can place your bets with a variety of different lottery sites and get involved with major lotteries around the world.

You have to be in it to win, and the option to play worldwide is now open to Indian players.

Why do European Lotteries Appeal to Players?

The simple answer here is because they are some of the biggest and best lotteries in the world. The chances of winning a lottery top prize are very slim, and European lotteries have two things in place to help players with this.

The first is they offer a huge jackpot prize, so if you are lucky enough to win, you are going to be rewarded in a huge way.

The second is that these lotteries all have a range of other prizes that players can win, to give smaller victories but still something to be thrilled about and money to spend on a treat for yourself and your family.

With big prizes, media promotion showing recent winners and how much they have won, the top European lotteries do a great job when it comes to promoting their game and attracting new players.

When people from all over the world see that, and also see that they can take part and play, the game becomes even more popular and the prizes go up even more, so it is win-win for those joining in and those who already play.

What European Lotteries are Available to International Players?

The biggest lottery in Europe is the Euro Millions draw and the great news is that this is available to players in India. Two draws a week take place on Tuesday and Friday, with a range of prizes up for grabs.

Smaller prizes do exist but it is the big jackpot that everyone plays for. This rolls over until a winner is found, if it’s not won for a few weeks then we see huge amounts of money on offer for people to try and win.

Alongside the Euro Millions draw, another popular game open to international players is the UK lottery. This is one of the longest running lottery products, and another that is popular with players.

Again, smaller prizes are available via this game, but the main reason for playing is the big jackpot on offer. This too can roll over, and while the creation of the Euro Millions draw has taken some players away from the UK lottery, it still remains a huge prize to win.

These are just two of the lotteries in Europe that Indian players can play, while the Italian lottery is another for those looking to play in Europe.

Why Lottery Gambling Continues to be Popular

Lottery gaming offers people the chance to change their lives if they win big. The European sports betting industry continues to grow, but this doesn’t really offer the chance to change your life like lottery gaming does.

For this reason, lottery gaming will always attract casual players who are not necessarily gamblers, but are people who want to try and better themselves. The prizes on offer will always make this appeal and thanks to many lotteries offering smaller prizes to players, the winning feeling is available to many.

Something else that makes lottery gaming popular is that there is no skill involved, it is all random and the luck of the draw. Unlike sports where you need to have knowledge when picking selections or some forms of casino gaming where you need knowledge to beat the dealer, there is none of this required with lottery gaming.

All you do is pick your numbers, or allow them to be picked for you and cross your fingers, hope for the best and hope that you are the lucky person to win a life changing sum of money.

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