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Nvidia Early Winner In Esports Boom; Video Game Publishers To Follow

George Miller

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Nvidia Early Winner In Esports Boom
Photo Credits: NVIDIA
Reading Time: 2 minutes

The rapidly growing field of professional video game competitions, called esports, is not expected to be a huge business for game publishers for some time, but it’s already paying off for graphics-chip maker Nvidia, which makes processors for running high-end gaming PCs.

That’s one finding from a report on esports released Tuesday by Wall Street investment research firm Bernstein.

While much of the focus (at Nvidia) has been on the AI (artificial intelligence) and data-center opportunity, gaming still makes up well over 50% of the business, and has been growing very strongly over the past several years,” Bernstein said in a note to clients. Gaming processor sales increased at a compound annual growth rate of 33% from 2012 through 2016, the firm said.

Going forward we model gaming growth sustaining in the double digits,” Bernstein said. It estimates Nvidia gaming processor sales will grow at a compound annual rate of 16% through 2019. Nvidia shares touched an all-time intraday high Tuesday of 254.50 before retreating to a session loss of 0.8% to 247.71.

While near-term demand from cryptocurrency (mining) has drawn some heightened interest on the gaming (chip) business, we believe there are larger and longer-term drivers that are being overlooked or underestimated, in particular with regards to esports,” Bernstein said.

Another early winner in esports has been streaming video service Twitch, owned by Amazon.com, Bernstein said. Twitch.tv is the most popular esports streaming platform.

Meanwhile, game publishers are in the early stages of monetizing esports through sponsorships, advertising, licensing, event ticket sales and merchandising, Bernstein said.

Although a small portion of the overall video game market today, esports presents a potentially massive growth area for the industry,” Bernstein said. It estimates that esports accounted for about $700 million in revenue in 2017, or less than 1% of the $100 billion gaming industry. But the business is expected to see a compound annual growth rate of 36% through 2021, reaching $1.65 billion in sales.

Three game publishers currently dominate the esports field: Valve, Riot Games and Activision Blizzard. Valve publishes “Dota 2” and “Counter-Strike: Global Offensive.” Riot Games, a unit of Tencent Holdings , owns “League of Legends.” Activision’s Blizzard division owns “Hearthstone” and “Overwatch.”

Global viewership of esports is expected to grow from 143 million enthusiasts today to 250 million by 2021, according to research firm Newzoo. Esports fans tend to be younger, wealthier and have more job stability than the average online population, making them attractive to advertisers, Bernstein said.

In the U.S. market, esports viewers already outnumber those of the National Hockey League, and esports viewership is expected to surpass Major League Baseball by 2020 to become the second-most-watched sport, Bernstein said.

 

Source: investors.com

George Miller started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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MEC to Offer Mobile Gamers a Wildcard Entry Chance at World’s Fastest Gamer Competition

Niji Narayan

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MEC to Offer Mobile Gamers a Wildcard Entry Chance at World’s Fastest Gamer Competition
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Millennial Esports Corp is going to offer the mobile gamers a wildcard entry into MEC’s World’s Fastest Gamer competition via its Gear.Club mobile racing game. Entry for World’s Fastest Gamer will begin on July 20 and continues through to August 8.

“This is a perfect example of the synergies we are able to achieve with our intellectual property and assets. This initiative will introduce a new motorsports-focused audience to Gear.Club while also linking World’s Fastest Gamer with the huge and growing mobile gaming market,” Millennial Esports President, Darren Cox said.

World’s Fastest Gamer will bring together eight hand-picked esports racing champions from different gaming titles, gaming platforms and countries. Two wildcard entrants – one from desktop gaming and one from the Gear.Club mobile platform will complete the ten finalists. These ten gamers will then compete for the opportunity to race an entire season for real starting in early 2020.

“The beauty of esports racing is the costs for entry are significantly lower than trying to compete in the real world. But not everyone can afford a gaming console, let alone a full-on PC and gaming rig. We want to open up the opportunity to everyone. If you have a smartphone or mobile device – you can enter World’s Fastest Gamer thanks to Gear.Club,” Cox said.

“For World’s Fastest Gamer, we are trying to find the best of the best, no matter who they are. We want to know whether there is an incredibly talented gamer out there who had never even considered they might be fast enough to compete in real life,” Cox added.

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“The Godfather of Esports Racing” Takes Top Step at Millennial Esports

Zoltan Tundik

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https://www.nissanusa.com/gt-academy.html
Reading Time: 2 minutes

 

Darren Cox, Founder of Nissan’s famed GT Academy, now behind the wheel as CEO

Millennial Esports Corp. (“Millennial” or the “Company,” TSX VENTURE: GAME, OTCQB: MLLLF), has appointed Darren Cox as company CEO and President, effective immediately. The founder of Nissan and Sony’s GT Academy, Cox previously served as Nissan’s Head of Global Motorsport. Also the man behind World’s Fastest Gamer, Cox has spent more than two decades immersed in the automotive, motorsport, and gaming industries, earning the moniker “The Godfather of Esports Racing.”

“Darren has proven throughout his career and during his time with Millennial that he is an innovative thinker with an innate ability to get things done,” said Board member Peter Liabotis. “In appointing Darren as CEO, we have not only secured the best man for the job, we have also reaffirmed our commitment to esports racing and marketing data for the growing esports industry.”

Cox made his mark in the motorsport industry as Global Motorsport Director for Nissan and head of Global Sales and Marketing for the Nissan Motorsport Brand. During his time with Nissan, Cox was responsible for the ground-breaking GT Academy program between 2008 and 2015, which took PlayStation gamers and turned them into international racing drivers for the Japanese manufacturer.

Previously, during his 18-year tenure at the Renault Nissan Alliance, Cox held several senior positions including Digital Marketing Director for Europe where he was responsible for, amongst other areas, customer data for marketing. It was in this role that Cox first realized the incredible value of data collection and analysis.

“I have seen the potential of Millennial Esports from day one and am excited to shape the company’s future with the talented group of people we have assembled,” said Cox in welcoming his move from Global CMO and President to CEO and President.

“That future is an unwavering focus on esports racing and data provision for the esports industry as a whole. These are still white spaces with a huge upside in terms of revenue that we can exploit through a combination of my background and our assets, such as our in-house gaming studio Eden Games and our data experts at Stream Hatchet.”

Cox replaces hospitality and technology industry veteran Steve Shoemaker, who has successfully completed his work in restructuring the company. “Steve has done a tremendous job leading the company to focus on its core esports racing and data analytics assets while reducing its overhead cost structure and moving the company towards profitability. We would like to thank Steve for his efforts in positioning the company for its next phase of growth and wish him well in his next endeavour,” said Board member Bryan Reyhani.

About Millennial Esports Corp.
Millennial Esports Corp. (MEC) recently restructured its business and leadership team. MEC now focuses exclusively on two areas – esports racing and esports data provision. With publishing, IP, content, and data expertise in its portfolio, combined with a new board and management team, MEC is ready to lead the rush to profitability in the esports industry.

MEC aims to revolutionise esports racing and the racing gaming genre via its industry-leading gaming studio Eden Games (Lyon France) which focuses on mobile racing games and its unique motorsport IP, including World’s Fastest Gamer (created and managed by wholly-owned subsidiary IDEAS+CARS, Silverstone UK).

Building on the leading position of Stream Hatchet (a Barcelona, Spain-based wholly-owned subsidiary) MEC provides robust esports data and management information to brands, sponsors, and industry leaders. This data allows the esports industry to use this data to monetize the huge number of eyeballs in the gaming and esports space.

SOURCE Millennial Esports Corp.

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IDN Media Officially Enters Esports By Acquiring ggwp.id

George Miller

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IDN Media Officially Enters Esports By Acquiring ggwp.id
Photo Source: idn.media
Reading Time: 2 minutes

 

IDN Media officially enters the eSports industry by acquiring GGWP.ID, the leading eSports media in Indonesia. Ricky Setiawan, who is the founder of GGWP.ID, will keep his role as the CEO of a 60-people team of GGWP.ID.

The eSports industry has grown rapidly in the past few years, especially in Indonesia. Understanding the potential, IDN Media believes that eSports’ massive growth is just the beginning. It is indicated by the increase number of eSports players, viewers, and enthusiasts in Indonesia. As a result, 2019 and 2020 are projected to be the years of eSports by many industry experts.

As a one-stop eSports company, GGWP.ID will have 4 main business units: 1) eSports Media, 2) eSports Tournament Platform, 3) eSports Team, and 4) eSports Creative. eSports Media is a multi-platform media for eSports enthusiasts in Indonesia. eSports Tournament Platform is a platform that allows eSports enthusiasts to create and organize tournaments by themselves instantly. eSports Team is a professional eSports team that competes in popular games. eSports Creative is a multi-platform digital agency focusing on brand storytelling, content creation, and online activation.

In addition, GGWP.ID also hosts the leading gaming event in Indonesia, Game Prime, together with BEKRAF (Badan Ekonomi Kreatif) Republik Indonesia /  IACE (Indonesian Agency for Creative Economy) and AGI (Asosiasi Game Indonesia) – an Indonesian game association.

IDN Media is aiming to make GGWP.ID become the ‘ESPN’ of eSports in Indonesia and would like to change the perception about eSports from its stereotypical perspective – that playing games brings negative impacts. In fact, eSports can improve intelligence, teamwork, focus, and strategic thinking for Millennials and Gen Z. Through GGWP.ID, IDN Media wants to build more awareness and exposure of the opportunities that eSports can bring to society, including to eSports players, enthusiasts, content creators, and brands.

Winston Utomo, Founder & CEO of IDN Media – “We are very excited to enter the eSports industry and work together with Ricky and the whole GGWP.ID team. We believe that the eSports phenomenon has just begun. With GGWP.ID, we envision to create the biggest and most impactful eSports company in the region for Millennials and Gen Z.”

Ricky Setiawan, Founder & CEO of GGWP.ID – “We are very thrilled to join IDN Media and to work together with Winston, William, and the whole IDN Media team. As the leading media company for Millennials and Gen Z in Indonesia, IDN Media can help us reach more audience and accelerate our vision to make eSports available for everyone.”

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