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EA Says Loot Boxes Are Not a Form of Gambling

George Miller

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EA Says Loot Boxes Are Not a Form of Gambling
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Electronic Arts stated that despite the recent restriction on loot boxes, they don’t consider therm as gambling games.

Belgian and Dutch regulators have recently attacked loot boxes saying that they are a form of gambling, thus pushing the operators to alter these hgames as they are in violation. Andrew Wilson, Electronic Arts CEO insisted that their company doesnt’t look at loot boxes as a form of gambling.

We don’t believe that FIFA Ultimate Team or loot boxes are gambling,” he said during an investor call. “Firstly, players always receive a specified number of items in each FUT pack, and secondly we don’t provide or authorise any way to cash out or sell items or virtual currency for real money,

While we forbid the transfer of items or in-game currency outside [the games], we also actively seek to eliminate that where it’s going on in an illegal environment. And we work with regulators in various jurisdictions to achieve that,” commented Mr. Wilson. The Electronic Arts CEO addressed the sale of in-game items through third party websites, which is why some regulators argue that they area form of gambling.

Mr. Wilson awent on: “working with all the industry associations globally and with regulators in various jurisdictions and territories, [and] have established that programs like FIFA Ultimate Team are not gambling.

In April, Kansspelcommissie (Belgian Gaming Commission) warned operators with fines up to US$2 million if a number of popular video games are not adjusted. The commission came to the conclusion that loot boxes are games of chance, and if these are further exploited they will insist on tough legal actions.
Kansspelcommissie explained that they started analyzing various video games in the end of 2017 to decide whether the loot boxes or the so called “in game elements” meet the definition of a game of chance. Counter-Strike: Global Offensive, Star Wars Battlefront II, Overwatch and FIFA 18 were among the analyzed games.

Furthermore, the Dutch Gambling Authority revealed in a public report that four out of ten loot boxes violate the Betting and Gaming Act. The gambling regulator asked the gaming sector to adjust the loot box offerings within games in order for them to comply with the current regulations. These actions must be taken before June 20th, as enforcement action will be taken against gambling providers with loot boxes that do not comply with the standard.
The regulator believes that this is because coincidence determines the content of those loot boxes. Moreover, the prizes can be traded outside the game as they have economic value. It is forbidden to offer this type of game of chance to the Dutch players without a licence.

 

Source: focusgn.com

George Miller started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Everi Holdings to Report 2019 Second Quarter Results on August 6 and Host Conference Call and Webcast

Vlad Poptamas

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Photo source: reviewjournal.com
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Everi Holdings Inc. (NYSE:EVRI) announced today that it will release its 2019 second quarter results after the market closes on Tuesday, August 6, 2019, and host a conference call and simultaneous webcast at 5:00 p.m. ET that day. Both the call and webcast are open to the general public.

The conference call may be accessed live over the phone by dialing (800) 263-0877 or for international callers by dialing (646) 828-8143. A replay will be available beginning at 8:00 p.m. ET that day and may be accessed by dialing (844) 512-2921 or (412) 317-6671 for international callers; the PIN number is 2252326. The replay will be available until August 13, 2019. The call will be webcast live from the Company’s website at www.everi.com (select “Investors” followed by “Events & Presentations”).

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eSports

“The Godfather of Esports Racing” Takes Top Step at Millennial Esports

Zoltan Tundik

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https://www.nissanusa.com/gt-academy.html
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Darren Cox, Founder of Nissan’s famed GT Academy, now behind the wheel as CEO

Millennial Esports Corp. (“Millennial” or the “Company,” TSX VENTURE: GAME, OTCQB: MLLLF), has appointed Darren Cox as company CEO and President, effective immediately. The founder of Nissan and Sony’s GT Academy, Cox previously served as Nissan’s Head of Global Motorsport. Also the man behind World’s Fastest Gamer, Cox has spent more than two decades immersed in the automotive, motorsport, and gaming industries, earning the moniker “The Godfather of Esports Racing.”

“Darren has proven throughout his career and during his time with Millennial that he is an innovative thinker with an innate ability to get things done,” said Board member Peter Liabotis. “In appointing Darren as CEO, we have not only secured the best man for the job, we have also reaffirmed our commitment to esports racing and marketing data for the growing esports industry.”

Cox made his mark in the motorsport industry as Global Motorsport Director for Nissan and head of Global Sales and Marketing for the Nissan Motorsport Brand. During his time with Nissan, Cox was responsible for the ground-breaking GT Academy program between 2008 and 2015, which took PlayStation gamers and turned them into international racing drivers for the Japanese manufacturer.

Previously, during his 18-year tenure at the Renault Nissan Alliance, Cox held several senior positions including Digital Marketing Director for Europe where he was responsible for, amongst other areas, customer data for marketing. It was in this role that Cox first realized the incredible value of data collection and analysis.

“I have seen the potential of Millennial Esports from day one and am excited to shape the company’s future with the talented group of people we have assembled,” said Cox in welcoming his move from Global CMO and President to CEO and President.

“That future is an unwavering focus on esports racing and data provision for the esports industry as a whole. These are still white spaces with a huge upside in terms of revenue that we can exploit through a combination of my background and our assets, such as our in-house gaming studio Eden Games and our data experts at Stream Hatchet.”

Cox replaces hospitality and technology industry veteran Steve Shoemaker, who has successfully completed his work in restructuring the company. “Steve has done a tremendous job leading the company to focus on its core esports racing and data analytics assets while reducing its overhead cost structure and moving the company towards profitability. We would like to thank Steve for his efforts in positioning the company for its next phase of growth and wish him well in his next endeavour,” said Board member Bryan Reyhani.

About Millennial Esports Corp.
Millennial Esports Corp. (MEC) recently restructured its business and leadership team. MEC now focuses exclusively on two areas – esports racing and esports data provision. With publishing, IP, content, and data expertise in its portfolio, combined with a new board and management team, MEC is ready to lead the rush to profitability in the esports industry.

MEC aims to revolutionise esports racing and the racing gaming genre via its industry-leading gaming studio Eden Games (Lyon France) which focuses on mobile racing games and its unique motorsport IP, including World’s Fastest Gamer (created and managed by wholly-owned subsidiary IDEAS+CARS, Silverstone UK).

Building on the leading position of Stream Hatchet (a Barcelona, Spain-based wholly-owned subsidiary) MEC provides robust esports data and management information to brands, sponsors, and industry leaders. This data allows the esports industry to use this data to monetize the huge number of eyeballs in the gaming and esports space.

SOURCE Millennial Esports Corp.

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Industry News

bwin Selects Fresh8 Gaming to Support Advertising across Germany and Austria

Niji Narayan

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bwin Selects Fresh8 Gaming to Support Advertising across Germany and Austria
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German sports betting company bwin has selected with Fresh8 Gaming to support their advertising across Germany and Austria.

bwin will use Fresh8 across their marketing channels including programmatic, display and social. The deal will see bwin adverts pushed automatically across tier 1 publishers including Bild and other big German sports news sites.

Fresh8 creates optimised marketing assets automatically from an operator’s event and CRM data. This optimises bwin’s marketing spend through real-time creative decisions and minimises the time and overhead of producing, and distributing, digital marketing assets by hand.

“We are thrilled to enter the German and Austrian market with the region’s market leader. Such an iconic brand backing our product and technology is a big win for us. They really understand how automation in marketing departments can be the next big driver of revenues for their business,” Andrew Sharland, CEO at Fresh8 Gaming said.

“bwin differentiates itself from the competition in its marketing through its deep customer understanding. We analyze target group behavior and generate as many touchpoints as possible across channels (digital, TV, out-of-home, print, sponsoring, social) on the fans’ way to match day. Thanks to the partnership with Fresh8 we are able to bring this difference home in real time and personalized for our customers. It also enables us to do this automatically and on a large scale across all our advertising channels,” a spokesperson of bwin said.

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