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Bwin starts the trial phase of Tokabot’s Wettbuddy

George Miller

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Bwin starts the trial phase of Tokabot’s Wettbuddy
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bwin will start the trial of Tokabot’s new virtual betting buddy just ahead of the FIFA World Cup Russia. WettBuddy is a chatbot service that provides unique interactive real-time and context sensitive content, including bet-informing match stats and trivia.

The chat-bot will launch this month in Germany and Austria in a trial phase before a wider roll-out, bwin said, and will be used to engage customers throughout the World Cup and beyond.

The application provides unique interactive real-time and context sensitive content, including match stats, trivia and more, guaranteeing a more interactive betting experience which is tailored to each individual customer.

Initially operating via Facebook Messenger, the WettBuddy application will be available to consumers via a simple on-boarding sign-up process.

Yaniv Levin, CEO of Tokabot, the technology behind WettBuddy, said, “We are thrilled to partner with a market leader such as bwin, providing their customers with the ‘Tokabot experience’, which will make following football as enjoyable as it gets. We believe that social fan engagement, using Tokabot’s unique approach, is the key to the future of the entire sports eco system unlocking new opportunities for all stake-holders. Naturally, Tokabot is also a perfect fit for the sports betting segment, both from the business and the user excitement aspects. As a start-up company, we are looking forward to showing our strengths and ability, en route to a long term and successful relationship with a great partner as bwin.

 

Source: reviewed-casinos.com

Compliance Updates

UK ASA Bans “Misleading” Ad of Lucky Go Studio

Niji Narayan

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UK ASA Bans “Misleading” Ad of Lucky Go Studio
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The UK Advertising Standards Authority (ASA) has banned an ad of Lucky Go Studio after a claimant challenged whether an in-game ad was deceptive owing to unrealistic chances of winning prizes while using the app.

The commercial was first seen on 25 November 2019, which was initially shown as an in-play video ad for the Lucky Goal app. It showed someone attempting to order a pair of headphones on Amazon’s mobile phone screen but getting a message saying “Your credit card has been declined.”

The ad then featured “Lucky Goal–Funny every day” on-screen text and “New chances to win every day!” “Before the user begins the Lucky Goal app, plays a roulette game and wins $85.

A survey was then shown where two correct answers to the questions resulted in the user winning $100. The user then received a scratch card for $54. The ad concluded with a text indicating “LUCKY GOAL” and “PLAY. WIN. REDEEM” on-screen, below which were Amazon and PayPal logos.

Lucky Go Studio refused to respond to the ASA’s decision, leading the advertising watchdog to claim that this was an “apparent disregard” for the CAP code.

The ASA explained that the ad in question must not reappear in its current form: “We reminded them of their responsibility to respond promptly to our enquiries and told them to do so in future,” it said.

“We considered consumers would understand from the ad that users of the Lucky Goal app stood a reasonable chance of winning the sums of money featured in the ad and that they would be able to redeem any money they won. However, we received no information from the advertiser demonstrating that users had won and redeemed the sums featured.

“In the absence of such evidence, we concluded that the claim had not been substantiated and was therefore misleading.”

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Latest News

Microgaming Partners with Snowborn Games for “The Vault” Slot

Niji Narayan

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Microgaming Partners with Snowborn Games for “The Vault” Slot
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Gambling software company Microgaming has signed a new exclusive supply deal with Snowborn Games for its upcoming title “The Vault.” Snowborn Games is a new game development studio based in Stockholm and Helsinki with an ambition to create entertaining, high-quality online slots.

The Vault brings intriguing adventures of a devious burglar, Jewel, to life in the form of a thrilling five-reel, 20-payline online slot, which is loaded with striking visuals and features, including respins, stacked wilds and free spins.

Showcasing unique 3D art and character-based game design, combined with a rich storyline and audio experience, in addition to a win potential of up to 5,000x the initial bet, The Vault is available exclusively to Microgaming’s operators from 28 April.

“Through Microgaming’s content aggregation platform, players will be able to enjoy our innovative games with leading operators in all major markets. The Vault displays stunning 3D art and a beautiful visual setting in addition to elegant symbolism to enhance the game’s atmosphere. We are proud to team up with Microgaming and look forward to providing them with many more exclusive games in the coming months,” Björn Zethraeus, CEO of Snowborn Games, said.

“We are pleased to add Snowborn Games to our growing content partner network and look forward to working with the team, who are set to expand our diverse portfolio with unique and entertaining content, starting with their debut title, The Vault,” Jean-Luc Ferriere, CCO of Microgaming, said.

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Conferences in Europe

#MBGS2020VE announces Maximilian von Portatius, Co-Founder and Managing Director of SPONSOR.ONLINE, among the speakers

Alex Marginean

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Virtual Edition of MARE BALTICUM Gaming Summit addresses global industry topics on the 7th of May.

With numerous gambling industry experts joining the panel discussions at the Virtual Edition of MARE BALTICUM Gaming Summit, we are taking time today to introduce you to Maximilian von Portatius, Co-Founder and Managing Director of SPONSOR.ONLINE.

 After 17 years at UEFA as a Venue Director and Stadium Inspector. Maximilian von Portatius became Co-Founder and Managing Director of SPONSOR.ONLINE, a digital marketplace for sport sponsoring, where professional teams and brands connect with each other. The company was founded in Switzerland in 2018. FIFA World Cup winner Christian Karembeu joined the company in 2019 as an investor and partner to change the sports sponsorship industry.

You can reach Maximilian via his social media accounts found here or you can hear her input on the important subjects the industry is facing during our virtual conference. Register now to book your seat! 

By registering to the conference you are receiving access to the Virtual Conference Room and you can book your meeting with attending delegates in the Virtual Deal Room. The networking platform will be opened on the 23rd of April, giving you access to set meetings with prospects, partners, and experts.

The Virtual Edition of MARE BALTICUM Gaming Summit is the first announced virtual conference of the gambling industry and is part of the solutions we provide for quality networking and learning in the gambling industry.

For further inquiries about speaking/attending/sponsoring options, make sure to send an email to Andrada Bota (B2B Sales Executive at Hipther Agency) or subscribe to the weekly newsletter on the following link.

For media-related inquiries, please contact Alex Marginean (Marketing Specialist at Hipther Agency).

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