We are excited to announce our first strategic partnership in the U.S. with Denver Post, the leading newspaper in the Colorado state. As part of the agreement, Betting.com will create a betting hub dedicated to articles and guides about online sports betting in the Centennial State on The Denver Post’s domain. Betting.com will also provide Denver Post with latest and most up to date betting odds.

The ambition is to educate readers about betting on all major sports leagues online, how to take advantage of picks from professional handicappers and how odds are compiled, as well as the legal aspects of online gambling in the state.

“We look forward to working together with The Denver Post in Colorado as part of our launch on the U.S. market. Our customers are always at the heart of what we do, and we want them to have the best possible tools and knowledge before they bet online.” said Betting.com CEO Martin Grozev.

The comprehensive community-based betting software has obtained licenses for multiple states and chose Colorado for its launch thanks to the deal with The Denver Post.

“Our partnership with Betting.com will offer them a channel to provide thought leadership in the ever-evolving world of sports betting. We wanted to ensure that we had the right partner to engage and educate our readership as they seek out resources in this space. With Betting.com, we feel that’s exactly what we have.” said Denver Post Director of Digital Advertising Sean Stead.

Game Lounge Group acquired Betting.com in 2020 as part of its diversification strategy and commitment to expanding into the U.S. market.

Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.

Latest News

Pragmatic Play has won two awards at the prestigious Gaming Intelligence Awards Latin America 2021, being crowned iGaming Supplier of the Year, and also receiving Game of the Year for its hit title Gates of Olympus.

Alpha Esports Tech, a technology company that focuses on emerging markets in esports, mobile gaming, commerce, blockchain and high growth opportunities, has announced that Alpha’s subsidiary Paradise City Gaming has begun the development of its Metaverse technologies, which are AR-based experiences that will bring the virtual world together with the physical world.

Wondr Gaming Corp, an entertainment company uniting brands and the global gaming community through its loyalty, NFT and growing media network, has launched its first NFT auction on sports.WondrNFT.com, showcasing Olympic decathlon gold medalist, and closing ceremonies flag bearer, Damian Warner.

Eagle Mountain Casino in Porterville has selected the full-suite of OPTX solutions for marketing, player development, slots and artificial intelligence. OPTX was recently honoured by being named one of the Most Promising Gaming Tech Solution Providers of 2021 by CIOReview Magazine.

Riot Games has promoted Senior Director of Global Esports and Global Head of VALORANT Esports Whalen Rozelle to the newly created position of Head of Global Esports Operations.

Prophet Exchange, the first pure peer-to-peer U.S. sports betting exchange, has announced that Victor Cruz has joined Prophet Exchange as a Strategic Partner and Advisor.

The Arkansas Racing Commission on 12th November accepted the application and $250,000 filing fee from Cherokee Nation Businesses to move forward on a casino license in Pope County.

New Partnerships               

Verasity has announced a partnership with the leading NFT-based online video game Axie Infinity for the upcoming FTX GalAxie Cup 2021. Verasity’s competitive esports and video streaming platform VeraEsports will be the official and exclusive broadcast and esports platform partner of the online tournament.

Socios.com announced its first foray into the worlds of American football and soccer via a groundbreaking partnership with Kraft Sports + Entertainment’s New England Patriots and New England Revolution.

DraftKings has announced a new mobile sports betting deal with BHCMC, a subsidiary of Butler National Corporation, manager of Boot Hill Casino & Resort, which could take the sportsbook to the state of Kansas. This is subject to sports betting legislation and regulations being adopted in the state, and the receipt of all applicable licenses and approvals.

SharpLink Gaming and Quintar have announced a partnership to integrate their respective technologies to produce an AR experience that combines live sporting events with real-time sports betting for sports fans. SharpLink’s technology development team will work with Quintar’s team to create a fully turnkey platform that will allow sports bettors to participate in live sports events via AR, check game data, compare betting lines, socialise with friends and place bets with multiple sportsbook operators.

International Game Technology has signed a multi-year agreement with Cliff Castle Casino in Camp Verde, Arizona. IGT PlaySports technology and trading advisory services will power Cliff Castle Casino’s retail sportsbook, enabling casino guests to place pre-match and in-game wagers over the counter or at the venue’s self-service PlaySports Kiosks.

Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news, new appointments and new partnerships. Read on and get updated.

Latest News

PlayUp has announced that it has secured market access for iGaming in Pennsylvania. The market access deal comes via a skin with Caesars Entertainment’s property Harrah’s Philadelphia Casino and Racetrack.

M Science has announced the launch of its Digital Sports Betting and iGaming platform. This new data solution allows clients to track key performance metrics for digital sports betting and iGaming companies, state by state on a weekly basis.

BetMGM and Gila River Hotels & Casinos announced the opening of The BetMGM Sportsbook at Vee Quiva. This marks the first opening of a BetMGM retail sportsbook in Arizona and Phoenix’s first in-casino sportsbook.

Caesars Entertainment could soon bring its online and mobile sports betting platform, Caesars Sportsbook, to New York. The New York State Gaming Commission recommended Caesars for a Mobile Sports Wagering License, giving the Caesars Empire a path to bring mobile sports betting and Caesars Rewards to the Empire State.

Lottery.com has announced that it is in the early stages of development for a platform to operate lottery, sports betting, sweepstakes and other forms of online gaming, as well as enhance the Company’s API capabilities.

Wynn Resorts CEO Matt Maddox is stepping down from the company as of 31 January 2022 and will be replaced by Wynn Interactive CEO Craig Billings.

The New York State Gaming Commission on November 8 awarded nine temporary mobile sports betting licenses.

Bally’s Corporation has announced that it has been awarded one of nine licenses to conduct online sports betting in the State of New York.

Daily Racing Form (DRF) and DRF Bets announced the launch of a new free-to-play mobile sports app, DRF Cash Grab.

Atari revealed a commemorative 50th Anniversary logo that celebrates the five decades since Atari launched the modern video game industry.

BetMGM has announced the launch of its mobile app at MGM Resorts International’s Beau Rivage in Biloxi.

Partnerships

In the wake of its successful online summer camp last year, Cloud9 Esports is evolving its Training Grounds youth development initiative into a full-fledged afterschool programme in partnership with tennis champion Serena Williams.

Internet Vikings has announced that they will continue to support Playstar Casino’s expansion into the US throughout 2022. Global hosting services provider has recently confirmed that they have just reinforced their partnership with the international online casino provider by entering another long-term agreement in yet another state – Pennsylvania, where Playstar is expected to commence its operations in Q1 2022.

NBC Sports Next has entered into a partnership with the US Centre for SafeSport. The new agreement establishes a long-term partnership between the two entities and names SportsEngine a Preferred Membership Platform Provider of the US Centre for SafeSport.

New Appointment

The American Gaming Association has announced Hard Rock International Chairman and Seminole Gaming CEO Jim Allen as its new chairman.

New Acquisition

Clairvest Group has announced that it, together with Clairvest Equity Partners VI and a newly formed subsidiary of Rubico Gaming, run by experienced gaming investor Thomas Benninger, has agreed to acquire the Delaware Park casino and racetrack business.