Lottoland players will soon enjoy a market leading bingo product from Pragmatic Play

Pragmatic Play, one of the leading iGaming content providers, has announced the addition of its Bingo vertical to Lottoland.

The supplier’s slot games portfolio is already live with online lotto operator Lottoland, and now, via the single API integration, Lottoland customers will have access to Pragmatic Play’s bingo offering, including five different variants of the game (30, 50, 75, 80 and 90-ball), as well as the exclusive Bingo Blast product.

This new take of a classic game brings forward engaging visuals, a new way to play and high-quality elements designed entirely in-house. A game of Bingo Blast is 3-4 times faster than the average 90-ball bingo game. With its customizable UI and UX and clear-cut back office, the product is one of the most innovative on the market.

Melissa Summerfield, Chief Commercial Officer at Pragmatic Play, said: “We’re thrilled to build upon our partnership with Lottoland by adding our state-of-the-art bingo product to its extensive offering.

“The Bingo vertical’s network is run by a highly experienced team and the product comes equipped with a multitude of features including BOGOF, Roll-On, Multi-Stake, XTG, as well as a chat host service.”

Nigel Birrell, Chief Executive Officer at Lottoland said: “It’s fantastic to be joining forces with Pragmatic Play once again and we’re thrilled to add its exciting bingo vertical to our extensive offering.

“At Lottoland our customers enjoyment is paramount, and we always aim to deliver them the best products available.”

The provider’s entire portfolio of video slots, bingo and more games is available to its operator partners via a single API.

Developer’s hit games now live with Rootz’s latest casino launch

Chart-topping slot developer Push Gaming has further expanded its agreement with iGaming platform provider Rootz, with its catalogue set to support the supplier’s latest casino launch, Caxino.

Unveiled to great fanfare in June 2020, Push Gaming is set to provide the newly launched Caxino with its engrossing collection of slot titles following an initial agreement signed earlier in June.

Billed as a casino ‘fit for the digital age’, Caxino is powered by Rootz’s cutting-edge software platform, and has been designed to eliminate lengthy sign-up and payment processes to cater to the new generation of player.

The deal, which is facilitated via Push Gaming’s own MGA-licensed platform, sees Caxino integrate chart-topping player favourites such as Jammin’ Jars, Razor Shark and Joker Troupe.

The hugely popular developer has gone from strength-to-strength in the first half of 2020, signing a wealth of partnerships with prominent operator groups, including William Hill, GVC and Genesis Global.

Commenting on the deal, James Marshall, CEO at Push Gaming said: “We are thrilled to deepen our partnership with Rootz – a company that shares many of our core values of putting players first, and we are delighted to be supporting Caxino’s launch.

“Our expectations were already knocked out of the park when it came to the performance of our games on Rootz’s Wildz casino, so we can’t wait to see how they’ll do with Caxino!”

Tony Kjaldstrom, COO of Rootz, said: “We are delighted to integrate Push Gaming’s varied and dynamic portfolio with our latest cutting-edge casino, Caxino.

“The studio is rapidly becoming one of iGaming’s most exciting brands, and its acclaimed product suite will be a fantastic addition to our world class offering. Having already enjoyed significant success together with Wildz, we look forward to many more years of working together.”

Blueprint strengthens commercial team with key industry acquisition

Blueprint Gaming, the UK’s leading developer of iGaming content, has strengthened its team with the appointment of Lauren Bradley into the newly created role of Head of Commercial.

Lauren’s arrival comes at a pivotal period for the company and during a watchful time throughout the industry following a flurry of M&A activity which is changing the online gaming landscape.

Bringing a wealth of experience and industry knowledge from previous high-level commercial and account management roles at tier one suppliers and operators, most notably Bede Gaming, iSoftBet and more recently Realistic Games, Bradley will aid the long-term development of the business and success of Blueprint.

Blueprint’s new Head of Commercial, Lauren Bradley, said: “I’m incredibly honoured to be joining one of the most innovative companies in the casino sector and working alongside such a talented team, many of whom I’ve had the pleasure of working closely with throughout my time in the industry. It’s an exciting time for the company and I’m relishing the challenge of working to sustain and grow Blueprint’s already thriving business.”

Matt Cole, Managing Director of Blueprint Gaming, said: “Lauren is a well-known and highly respected figure in the online casino industry and will prove to be an important addition to our already outstanding team. Her skills and knowledge will be invaluable as we look to further extend Blueprint’s presence across new markets, as well as continuing to engage closely with our existing partners.”

Jo Purvis, Director of Marketing and Relationships at Blueprint Gaming, said: “The timing for Lauren and Blueprint Gaming is perfect as we move into new territories and navigate our way through an ever-changing industry landscape. We know Lauren very well from her previous role at an operating partner of ours and we couldn’t be happier that she’s joining the Blueprint team.”