Latest News
ASA to launch probe over gambling ads during World Cup
The Advertising Standards Authority (ASA) of the UK has received as many as 115 complaints regarding gambling advertisements on television during the World Cup in Russia. The major complaint is that the ads failed to ensure that they did not pose any risk to children or people with a gambling addiction. The ASA is looking into these commercials to check whether the ads violated the rules designed to stop them using psychological tricks to encourage placing a bet quickly.
Under ASA rules, gambling ads cannot appear on dedicated children’s channels or around programmes aimed at youngsters. However, this does not extend to football matches and other big sporting events, despite the fact that they attract huge child audiences.
An ASA spokesman said: “The gambling advertising rules already place an emphasis on protecting young and vulnerable people from potential harm. Our new guidance introduced earlier this year restricts gambling ads that create an inappropriate sense of urgency, clamps down on ads that encourage repetitive play and provides more detail on vulnerable groups like problem gamblers that marketers need to work to protect.”
“We’re currently assessing several ads that appeared during the World Cup to establish if any further action needs to be taken.”
Source: 5star.media
Latest News
Belatra grows games portfolio with Golden øks title
Belatra Games, the specialist online slots developer, is on point with its latest sharply designed game, Golden øks. This Norse-inspired adventure carries on from the popular Axe of Fortune title that hit the market at the turn of the year.
Golden øks is set against a 5×3 layout and is brought to life with a powerful soundtrack to heighten the atmosphere. Players must complete adjacent ways on the reels to win and there are 243 ways available. Symbols include a line-up of Norse fighters, wooden rönds, overflowing tankards and tree amulets.
A resplendent raven acts as the Wild and can be substituted for each of the symbols aside from the Axe Scatter symbol. Three or more Scatters will trigger the Bonus game and will be played with a maximum of 3000x. Should players find five Scatters, the Golden Axes feature will launch in which players could win up to 9999x. During the base game, there is the +25% to the bet” feature that once activated will automatically increase by 25% – doubling the chance of triggering the bonus
When the Bonus Axes and Golden Axes feature begins, players are faced with four targets set across a snowy plain. Each target is responsible for one digit of the final winning multiplier total. The furthest left target determines the lowest digit, the next targets show the following winning digits. Players must step up to the challenge of throwing the axe at the target to reveal numbers ranging from 0-9. The feature finishes when all targets are hit or when the axe misses or falls short to land in the snow. Each number is accumulated during the feature to reveal the final multiplier total. If targets are not completed, then players can purchase an extra Axe to try to hit the remaining one.
Golden øks has the Buy Bonus option. Those players with enough credit can enter into the standard or special bonus round. There is also the choice to opt for the Mystery 1/5 button that triggers a 1 in 5 chance of winning the Standard or Golden Axes game.
Sergey Chernyavski, Belatra Games’ CCO, said: “Golden øks is another shining example of the talent our games studio has in creating truly engaging games. Players love the game mechanic and the Axe bonus gives everyone a chance to hit the massive returns on offer.”
Compliance Updates
BC.GAME Secures New Curacao LOK License, Enhancing Legal Compliance and Global Reach
BC.GAME has secured a new gaming license that fully complies with Curacao’s updated regulatory framework, the National Ordinance for Games of Chance (LOK). This achievement reaffirms BC.GAME’s unwavering commitment to providing a secure and legally compliant gambling environment for its global user base.
Jack Dorsey, CEO of BC.GAME, said: “We are immensely grateful for Curacao’s robust regulatory framework, which has been pivotal in the gambling industry. Obtaining this license is a vital milestone in BC.GAME’s ongoing development and our commitment to providing a trustworthy and secure gambling experience.”
The introduction of the LOK legislation, designed to replace the previous National Ordinance on Offshore Games of Hazard (NOOGH) framework, has set a new precedent in the gambling license domain. Under the NOOGH regime, BC.GAME operated under a sub-license issued by Curacao Interactive Licensing NV (CIL). The new LOK framework, however, brings about significant changes, including the discontinuation of new sub-license issuance and stringent requirements for existing licensees seeking renewal.
Curacao was one of the pioneering nations in establishing regulations for gaming activities. Consequently, this small Caribbean island nation has become a hub for gaming businesses worldwide aiming to adhere to the country’s comprehensive gaming legal framework. BC.GAME has set up a local office to ensure compliance with regulations and to offer support to fulfill the requirements of the local gaming ecosystem.
Acquisition of the license, specifically designed for LOK services, coincides with BC.GAME’s efforts to enhance user trust, forge new partnerships and broaden the accessibility of its comprehensive gaming services. Obtaining licenses and ensuring compliance are crucial steps in solidifying BC.GAME’s position as a dependable and well-regulated global online gaming platform.
“Curacao is an essential first step in our broader global strategy. As we continue to accelerate our expansion, expect more exciting developments and good news in the near future,” Jack Dorsey said.
Industry News
Trustly Announces Major Move to Guarantee Growth for Businesses Across Europe
Trustly announced a bold pledge to boost growth for businesses across Europe. In a major move to revolutionise the checkout experience for millions of people, the payments tech firm unveils the new Trustly Growth Guarantee.
The market-leading account-to-account provider is offering clients – current and new – a fresh way to pay at the checkout. As part of this, businesses are guaranteed to see an increase in conversion rates, to as high as 98.8%, and a clear reduction in the fees they pay in comparison with traditional payment methods.
Customers will enjoy fewer steps to pay and the added efficiency of return user recognition; Trustly guarantees supercharged success at the checkout. With predictable pricing, costs will be just one amount per transaction – with no variable fees at all. Trustly also states that it is dedicated to providing a seamless integration and will include Success Concierge as standard.
The initiative, revealed only a matter of days after impressive 2023 growth results were announced for the global leader in the industry, reflects Trustly’s unwavering confidence and commitment to continuing to innovate account-to-account payments. Last week, Trustly announced a 79% increase YoY in annual transaction value – reaching $58 billion in total.
Its track record for already attracting major global clients – some examples being Meta, eBay, HMRC, Zalando and Hargreaves Lansdown – signifies that there’s been a distinct change in customer preference and merchants priorities.
Businesses are making attempts to remain innovative and ahead of the curve as millions of consumers increasingly adopt open banking-enabled account-to-account solutions instead of other more standard options when they pay.
Jussi Lindberg, Chief Revenue Officer of Trustly Europe, said: “Our market-leading payment setup embodies Trustly’s mission: to be a growth partner for our clients. We don’t just provide payment solutions; we drive efficiency and value in their businesses. Trustly Azura has delivered remarkable results, and now businesses can experience its benefits. Account-to-account payments are booming, and we’re here to help businesses seize the opportunities it offers.”
If merchants do not see a boost in conversion or a drop in payment costs – at a processing rate of at least 50K transactions each month, for three months, Trustly will reimburse three months’ worth of processing fees. The guarantee is available for both new and existing European customers and is subject to Trustly’s general terms & conditions.
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