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Online Casino Industry Trends: Mobile Gaming, Live Dealer and Cryptos

George Miller

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Reading Time: 3 minutes

Over the past few years, mobile gambling has steadily evolved, offering even more options for players. In the beginning, online casinos began to offer a few select games via mobile devices, which only left players wanting more.

The technology trends for smartphone devices in recent years have now led to the ability for the mobile gambling market to expand, with trends showing a 7% increase in growth (see Table Below).  Casinos can now offer even more content online, with live dealer games set to be the next stage in growth for the sector.

 

global mobile gambling market size

Table: Mobile Gambling Market Research Report – Global Forecast to 202. Market Research Future.

 

Solving Mobile Gaming Issues

As mobile gaming was making its way into the online gambling industry, casinos and software providers were hitting roadblocks. For some games, the screen was too small for players to enjoy the content. Mobile devices might also have lower bandwidth or the games needed further development to be able to operate successful via the device.

Over the past few years, these issues have been improved upon, allowing online casinos to offer mobile gaming in instant form via web browser or application. Android and iOS devices often have an application that can be downloaded to offer gamers the best in online casino game play. The apps provide the same great promotions, games and tournaments, allowing players to enjoy an online casino experience while on the go.

Mobile Meets Live Dealer Online Casinos

Over the past two years, live dealer games have been at the forefront of online casino gaming. Players want to experience their favorite table games as they would if they were at a physical casino location. With live dealer, the online casinos are able to stream footage of game play in real time straight from the table, as players at home make decisions as the game takes place.

Because live dealer games like baccarat and blackjack are so popular, online casinos have now begun to focus their efforts on offering such games via mobile devices. To do this, content has to be streamlined with mobile platforms adapted to meet any challenges standing in the way. Leading interactive provider of live dealer games, Vivo Gaming,  is one company that is focused on creating mobile content that works in the live dealer mobile category.

The company had to adapt in several ways to be able to offer quality mobile options with live dealer games. The screen size plays a major factor, so Vivo decided to develop a new UI for mobile that operates in HTML5, which helps to preserve functionality without cutting down on the overall player experience.

A Look at Key Online Casino Industry Trends

Because mobile gaming continues to become a more popular option for players, trends have begun to emerge. While live dealer is the top option when it comes to game play, another key trend right now is cryptocurrency usage. Players have really taken to using cryptocurrency with their online game play and with mobile gaming, players want the same convenience.

Players want access to cryptocurrency for their mobile gaming needs, due to the added layer of protection as well as ease of use. Online casinos have noticed the cryptocurrency trend and are adapting their banking options to include such cryptocurrency options as Litecoin and Bitcoin.

As 2018 ends and 2019 emerges, we are sure to see even more trends created involving mobile casino gambling, particularly with live dealer games. Operators and software developers will continue to find new and exciting ways to bring casino content to mobile devices.

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Industry News

EGBA Demands pan-European Consumer Rights for iGaming

Niji Narayan

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EGBA Demands pan-European Consumer Rights for iGaming
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The European Gaming and Betting Association (EGBA) has demanded for the introduction of a specific single set of consumer rights for Europe’s iGaming sector.

The European Commission (EC) will publish its new consumer strategy later this year. The EGBA wants the EC to incorporate its demand into the new strategy. It is now consulting stakeholders for developing a single pan-European set of consumer rights.

EGBA has sent a letter to EC with the following excerpts:

In its submission to the EC, it says: “The lack of regulatory consistency jeopardises online players’ safety, as it exposes them to the unregulated and unsafe websites of the black market, which profits to the detriment of the European economy.

“EGBA advocates sector-specific EU regulation for consumer and minor protection.

“There are simple rules that can be proposed, to ensure that online players, minors and players who are at risk are equally protected.

“For example, self-excluded players could benefit from a European self-exclusion register, that would prohibit access to any regulated website of the EU.

“To bridge the gap stemming from inconsistent rules on protecting minors from gambling marketing, EGBA has recently published a European code of conduct to establish minimum requirements on responsible advertising.

“Greater regulatory cooperation between member states can also facilitate the dialogue to achieve harmonisation.

“To this end EGBA regrets the dissolvement of the European expert group for online gambling, as national gambling regulators are deprived from the opportunity to meet and exchange in the framework of a common platform.”

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Industry News

Jumpman Gaming Integrates Slingo Originals Content

Niji Narayan

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Jumpman Gaming Integrates Slingo Originals Content
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Gaming Realms plc has announced that its Slingo Originals content is live with Jumpman Gaming platform.

Jumpman Gaming is a UK-based B2B casino networks offering about 600 fun, casual and affordable slots and bespoke bingo games.

Slingo Originals content will now also be distributed via SG Digital’s Opening Gaming System platform to Jumpman’s white label partners.

Michael Buckley, Executive Chairman of Gaming Realms, said: “We’re delighted that through our partnership with Scientific Games we have been able to launch our Slingo Originals content with Jumpman, a key innovator in the iGaming industry operating an extensive network of partner sites.

“The partnership is testament to the popularity of the Slingo content range and we look forward tocontinuing to innovate, launching market-leading content to new audiences.”

Kris Kukula, MD of Jumpman Gaming, remarked: “We’re delighted to welcome the Slingo content to our network. Given its success, both in the UK and globally, we believe it will be a perfect fit to expand our customer and entertainment experience.”

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Australian Study: Loot Box Buyers More Susceptible To Problem

Niji Narayan

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Australian Study: Loot Box Buyers More Susceptible To Problem
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Researchers in Experimental Gambling Research Laboratory (EGRL) at CQUniversity Australia has found that purchase of loot boxes make players more prone to real-life gambling problems. According to the study, players who purchase loot boxes are not only more likely to gamble in real life but more likely to wager for large amounts as well.

The study was funded by the NSW Government Responsible Gambling Fund. It had a sample size of 1,954 NSW residents who age ranged from 12 to 24. Among the respondents, 22.3% admitted to have gambling problems. The high percentage of people with gambling problems could be due to the fact that sample was chosen among people who engage with gambling and video games.

The study also found that 62% of the most popular video games have loot boxes of some form. In the study, a large majority of respondents (93.2%) had played at least one of these games in the last 12 months and 69.4% had opened a loot box from these games in the same period, However, only 32.9% of the respondents have actually bought the loot boxes.

Professor Matthew Rockloff, the lead author of the study, said: “[Loot boxes] are a growing concern because of the risk and reward elements associated with them that is similar to gambling and there are currently no age limits to play these games. For both young adults and adolescents, there was a strong association between current loot box use and gambling risk. Consequently, although median expenditure on loot boxes is modest, there is evidence that these products are associated with harmful gambling involvement.”

The study urges for preventative measures to prevent the exposure of adolescents to loot boxes.

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