Over the past few years, mobile gambling has steadily evolved, offering even more options for players. In the beginning, online casinos began to offer a few select games via mobile devices, which only left players wanting more.
The technology trends for smartphone devices in recent years have now led to the ability for the mobile gambling market to expand, with trends showing a 7% increase in growth (see Table Below). Casinos can now offer even more content online, with live dealer games set to be the next stage in growth for the sector.
Table: Mobile Gambling Market Research Report – Global Forecast to 202. Market Research Future.
Solving Mobile Gaming Issues
As mobile gaming was making its way into the online gambling industry, casinos and software providers were hitting roadblocks. For some games, the screen was too small for players to enjoy the content. Mobile devices might also have lower bandwidth or the games needed further development to be able to operate successful via the device.
Over the past few years, these issues have been improved upon, allowing online casinos to offer mobile gaming in instant form via web browser or application. Android and iOS devices often have an application that can be downloaded to offer gamers the best in online casino game play. The apps provide the same great promotions, games and tournaments, allowing players to enjoy an online casino experience while on the go.
Mobile Meets Live Dealer Online Casinos
Over the past two years, live dealer games have been at the forefront of online casino gaming. Players want to experience their favorite table games as they would if they were at a physical casino location. With live dealer, the online casinos are able to stream footage of game play in real time straight from the table, as players at home make decisions as the game takes place.
Because live dealer games like baccarat and blackjack are so popular, online casinos have now begun to focus their efforts on offering such games via mobile devices. To do this, content has to be streamlined with mobile platforms adapted to meet any challenges standing in the way. Leading interactive provider of live dealer games, Vivo Gaming, is one company that is focused on creating mobile content that works in the live dealer mobile category.
The company had to adapt in several ways to be able to offer quality mobile options with live dealer games. The screen size plays a major factor, so Vivo decided to develop a new UI for mobile that operates in HTML5, which helps to preserve functionality without cutting down on the overall player experience.
A Look at Key Online Casino Industry Trends
Because mobile gaming continues to become a more popular option for players, trends have begun to emerge. While live dealer is the top option when it comes to game play, another key trend right now is cryptocurrency usage. Players have really taken to using cryptocurrency with their online game play and with mobile gaming, players want the same convenience.
Players want access to cryptocurrency for their mobile gaming needs, due to the added layer of protection as well as ease of use. Online casinos have noticed the cryptocurrency trend and are adapting their banking options to include such cryptocurrency options as Litecoin and Bitcoin.
As 2018 ends and 2019 emerges, we are sure to see even more trends created involving mobile casino gambling, particularly with live dealer games. Operators and software developers will continue to find new and exciting ways to bring casino content to mobile devices.
FDJ and Heritage Foundation Donate €1.26M to YMCA Paris for Restoration Project
French national lottery operator Française des Jeux (FDJ) has made a €1.26m donation to mark this year’s European Heritage Days.
Late last month, FDJ embarked on its fifth “Mission Patrimoine,” a scheme to raise money for protecting and restoring heritage sites.
Now, in the same vein, FDJ and French heritage foundation Fondation du Patrimoine have joined forces to help restore a piece of Parisian history.
The YMCA Paris, located at 14 Rue de Trévise, was inaugurated in 1893 and houses the world’s oldest basketball court.
In a bid to maintain this site, a registered historical monument “weakened by time,” FDJ and Fondation du Patrimoine have awarded the YMCA €1.26m.
“Contributing to the renovation of the YMCA site, weakened by time, and bringing it back to life is a source of great pride for FDJ, our Corporate Foundation and employees,” FDJ Chairman and CEO Stéphane Pallez said.
“The YMCA project allows us to combine our various societal commitments in the areas of heritage, sport and youth,” she added.
In August, FDJ launched the latest incarnation of its Mission Patrimoine. This involved a scratch card campaign and several Loto draws to raise money for Fondation du Patrimoine.
Célia Vérot, General Manager of Fondation du Patrimoine, said: “The YMCA Paris site proves that beyond its cultural or architectural interest, heritage can play a very useful social role.
“With the support of FDJ and the FDJ Foundation, Fondation du Patrimoine promotes the financing of heritage projects with an impact in terms of inclusion and integration.”
Gaming Corps Appoints Victoria Bonner as CMO
Stockholm-listed Gaming Corps has appointed Victoria Bonner as its chief marketing officer and confirmed the departure of chief communications officer Erika Mattsson.
Mattson is leaving the Malta-licensed supplier at the end of this month after nearly four years in the role, with Gaming Corps chairman Claes Tellman temporarily taking on responsibility for communications and investor relations until a replacement has been appointed.
New CMO Bonner boasts extensive industry experience, having held marketing roles at leading gaming suppliers including Relax Gaming and Pragmatic Play.
Gaming Corps CEO Juha Kauppinen said: “I would like to wish Erika the best of luck in her new role and at the same time take this opportunity to thank her on behalf of everyone in the leadership at Gaming Corps for these years. I also want to welcome Gaming Corps’ new chief marketing officer Victoria Bonner who I am confident will to bring the knowledge, network and commitment to the industry, which is necessary for the further expansion and marketing of Gaming Corp’s next generation casino slots and other games.”
Commenting on her appointment, Bonner said: “Gaming Corps is at an exciting point in its journey where organic positioning has translated into an impressive commercial pipeline.
“The products and strategy of the company’s branded offering are exactly what the industry is asking for right now, and with a new, greater focus on marketing, I am very happy and excited to join a company that is right on the threshold of becoming a prominent name in the industry. I want to extend my heartfelt thanks to Erika for her work and the incredible foundation she laid.”
Mattsson added: “Warm thanks to everyone I have had the privilege of working with during these almost four years, above all thank you to my friends in the management. I am also very pleased to have recently welcomed Victoria and that the company has reached the point where a wholehearted investment in marketing is possible.
“I have great confidence in Victoria as well as in Gaming Corps facing a bright future and looking forward to closely following the continued journey as a friend and shareholder.”
International Game Technology PLC Announces Completion of Sale of Italian Commercial Payment Business to PostePay S.p.A.
International Game Technology PLC announced that its wholly owned subsidiary IGT Lottery S.p.A. has completed the sale of its Italian proximity payment business to PostePay S.p.A. – Patrimonio Destinato IMEL for €700 million.
The negotiated sale price represented an enterprise value of €630 million and approximately €70 million of net unrestricted cash. The business held approximately €140 million in unrestricted cash at the closing. The increase in unrestricted cash is primarily attributable to timing of vendor payments and operating cash flows generated since December 31, 2021. IGT will use the proceeds from the transaction primarily to pay transaction expenses and reduce debt.
UBS AG acted as lead financial advisor and fairness opinion provider to IGT, UniCredit S.p.A. acted as financial advisor to IGT. Advant-Nctm acted as legal advisor to IGT and KPMG acted as financial due diligence and tax advisor to IGT.
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