Modern Times Group MTG AB (MTG) has published its financial results for Q2 2019. MTG continued to deliver on its strategic direction with sales growth of 14% in its two verticals – esport and gaming. The esports Owned & Operated (O&O) sales segment rose by 15% and the gaming sales increased by 19%.

“At MTG, we believe that esports and gaming are the future of entertainment. That is why we partner with and invest in the best entrepreneurs, most promising publishers and leading brands in these industries. And there is a good reason for this; the number of gamers worldwide is expected to grow to 2.9 billion in 2022, up from 2.4 billion in 2018 – and the global esports audience is expected to grow to 645 million by 2022, up from 395 million in 2018. Games – whether played in the home, by the commuter on the go or in an esport arena by a professional esporter – represent a major commercial opportunity,” Jørgen Madsen Lindemann, President and CEO of MTG said.

“As we conclude and report the second quarter in 2019 we see strong improvements in both our esport and gaming verticals. We deliver a record high adjusted EBITDA margin of 29 percent, and we continue to be one of the most active VC players in the landscape through our VC fund, with three new investments made in the quarter,” Jørgen Madsen Lindemann added.

Betzest just launched the full suite of Evolution online gaming content into their portfolio.

Betzest expand their offering in a new partnership with Evolution Gaming which will give their players opportunity to access to Evolution’s full range of mainstream and VIP Live Casino games including Roulette, Baccarat, Blackjack, progressive jackpots and a variety of poker variants.

The leading casino and sportsbook operator Betzest, is experiencing rapid growth since its launch in 2018.

Today Betzest has more than 50 employees across four offices all committed to delivering amazing player experiences on each of their verticals, partnering with top providers of only the highest quality.

Marius Filip, Founder/CMO at Betzest, said: “In a highly competitive sector we listened to requests of our players and we are very happy to straighten our Live Casino vertical and bring established Evolution Gaming games into Betzest. With the amazing quality of Evolution games we will offer our players the very best content and we are very excited to see how our Live casino players react to these fantastic games. Stay tuned as we have a few exciting things coming up in the next period of time.”

Scottish professional football club Motherwell has signed a sponsorship deal with Paddy Power and joined the “Save Our Shirt” campaign.

Paddy Power will serve as Motherwell’s title sponsor for the 19–20 season, but its logo will not appear on players’ shirts – in line with the new Save Our Shirt initiative.

Motherwell said the deal represents the largest jersey sponsorship in the club’s history.

“We’re delighted to be associated with Paddy Power’s Save Our Shirt campaign. It’s a fantastic achievement by our commercial team to get them on board. Paddy Power are forward thinking and innovative, and it is a mark of how our fan-owned club is perceived in the world that we were able to attract such a high-calibre partner,” Motherwell chairman, Jim McMahon said.

“We’re delighted that Motherwell are joining in the fun for the upcoming campaign and we’ve been impressed with their ability to keep their involvement top secret, despite all the noise of the past week. We’ve been planning this with them for months, and it feels great to finally unveil their involvement and their beautiful home and away kits for next season. We know our place, and it’s not on your shirt,” a Paddy Power spokesperson said.