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Online Casino Industry Trends: Mobile Gaming, Live Dealer and Cryptos

George Miller

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Over the past few years, mobile gambling has steadily evolved, offering even more options for players. In the beginning, online casinos began to offer a few select games via mobile devices, which only left players wanting more.

The technology trends for smartphone devices in recent years have now led to the ability for the mobile gambling market to expand, with trends showing a 7% increase in growth (see Table Below).  Casinos can now offer even more content online, with live dealer games set to be the next stage in growth for the sector.

 

global mobile gambling market size

Table: Mobile Gambling Market Research Report – Global Forecast to 202. Market Research Future.

 

Solving Mobile Gaming Issues

As mobile gaming was making its way into the online gambling industry, casinos and software providers were hitting roadblocks. For some games, the screen was too small for players to enjoy the content. Mobile devices might also have lower bandwidth or the games needed further development to be able to operate successful via the device.

Over the past few years, these issues have been improved upon, allowing online casinos to offer mobile gaming in instant form via web browser or application. Android and iOS devices often have an application that can be downloaded to offer gamers the best in online casino game play. The apps provide the same great promotions, games and tournaments, allowing players to enjoy an online casino experience while on the go.

Mobile Meets Live Dealer Online Casinos

Over the past two years, live dealer games have been at the forefront of online casino gaming. Players want to experience their favorite table games as they would if they were at a physical casino location. With live dealer, the online casinos are able to stream footage of game play in real time straight from the table, as players at home make decisions as the game takes place.

Because live dealer games like baccarat and blackjack are so popular, online casinos have now begun to focus their efforts on offering such games via mobile devices. To do this, content has to be streamlined with mobile platforms adapted to meet any challenges standing in the way. Leading interactive provider of live dealer games, Vivo Gaming,  is one company that is focused on creating mobile content that works in the live dealer mobile category.

The company had to adapt in several ways to be able to offer quality mobile options with live dealer games. The screen size plays a major factor, so Vivo decided to develop a new UI for mobile that operates in HTML5, which helps to preserve functionality without cutting down on the overall player experience.

A Look at Key Online Casino Industry Trends

Because mobile gaming continues to become a more popular option for players, trends have begun to emerge. While live dealer is the top option when it comes to game play, another key trend right now is cryptocurrency usage. Players have really taken to using cryptocurrency with their online game play and with mobile gaming, players want the same convenience.

Players want access to cryptocurrency for their mobile gaming needs, due to the added layer of protection as well as ease of use. Online casinos have noticed the cryptocurrency trend and are adapting their banking options to include such cryptocurrency options as Litecoin and Bitcoin.

As 2018 ends and 2019 emerges, we are sure to see even more trends created involving mobile casino gambling, particularly with live dealer games. Operators and software developers will continue to find new and exciting ways to bring casino content to mobile devices.

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Industry News

Playtech Extends its Bingo Partnership with Rank Group

Niji Narayan

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Playtech Extends its Bingo Partnership with Rank Group
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Gambling technology company Playtech has announced a five-year extension of its partnership with The Rank Group to exclusively provide its Bingo platform in addition to games content.

The new Bingo deal covers Rank’s long-established Mecca Bingo brand, plus two new brands, Lucky Pants and Kitty Bingo.

“Rank is a much-valued Playtech partner and, following Rank’s launch of Playtech’s Poker platform and content, this latest agreement represents a key milestone in our working relationship. With terms also recently agreed to continue delivering Casino services, we’re proud to be providing the technology and content behind all three of Rank’s core verticals, and look forward to continuing to build on our partnership over the next five years,” Angus Nisbet, Director of Digital Bingo at Playtech, said.

“With bespoke content development at the heart of the agreement, we can continue bringing fresh, innovative content to Mecca Bingo players, as well as introducing new and classic content to a whole new audience through the Lucky Pants and Kitty Bingo brands,” Angus Nisbet added.

“We are an entertainment-first brand, so it is imperative that we drive innovation and growth by always exceeding the expectations of our customers. As such, we are delighted to be continuing and extending our long working relationship with Playtech. We continue to build on our market leading position and sustained growth and Playtech has a track record like no other supplier, both as a technology provider and content developer, making them a clear choice as our exclusive long-term Bingo provider,” James Boord, CMO at Rank, said.

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SkillOnNet Launches Turbonino

Niji Narayan

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SkillOnNet Launches Turbonino
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Online casino platform provider SkillOnNet has announced the launch of Turbonino, its second Pay N Play Trustly player registration and verification product, already well established in countries such as Sweden, Finland and Germany.

The brand joins in excess of 100 other Trustly Pay N Play casinos launched to date, with the product bundling deposits and registration in such a way as to allow players to start playing immediately with only their first deposit and no registration being required.

Turbonino boasts a games portfolio of more than 3000 igaming titles from leading suppliers, with players also able to access bonuses, promotions and slot tournaments depending on their geo location.

Michael Golembo, sales and marketing director at SkillOnNet, said: “We have taken our time watching pure Pay N Play become a new standard in the online gambling industry proving hugely popular in markets such as Germany, Sweden and Finland.

“We have experienced them compete alongside our own casinos vying for players and have been impressed with the growth and lately the professionalism many of these Brands are now exhibiting.

“And now it’s Turbonino’s time combining the tremendous benefits of Pay N Play with many features that make SkillOnNet casinos so popular with players around the world.”

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GameArt Joins Stakelogic’s Greenlogic Partner Programme

Niji Narayan

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GameArt Joins Stakelogic’s Greenlogic Partner Programme
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GameArt, the leading provider of high-quality digital gaming products, has partnered with Stakelogic to take advantage of its Greenlogic programme.

GameArt will now have access to over 500 operators worldwide through the Stakelogic developer’s partner platform, significantly boosting GameArt’s global presence and introducing their unique content to new markets.

Offering access to some of the biggest names in the industry, such as Kindred, Pokerstars, GVC and Betsson, the Greenlogic partner platform has already proven extremely popular and gained industry-wide recognition, attracting well established providers and some of the best up-and-coming studios to join its family.

“Our Greenlogic partner program has been an unparalleled success to date, and this is only emphasised by GameArt becoming the latest studio to sign on. It is our aim at Stakelogic to provide the very best gaming content available, either through our own talented in-house studio or via the impressive capabilities of independent studios who may be finding it hard to gain a foothold in such a competitive market place, or choose to fully focus on game development. GameArt is a stellar signing for Greenlogic and we look forward to working with their team for many years to come,” Stephen van den Oetelaar, CEO of Stakelogic, said.

“This is a pivotal moment in GameArt’s history and one which demonstrates the level of excellence our dedicated team have reached in the art of game development. Being able to offer our extensive library of games to even more operators across even more markets is a very exciting prospect, and one which we intend to grasp with both hands,” Stefano Picone, CEO of GameArt, said.

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