Gambling in the USA
Joe Asher of William Hill US awarded American executive of the year

Joe Asher, the chief of William Hill US has been chosen as the American Executive of the Year at Global Gaming Awards Las Vegas.
Asher was from nine other nominated executives, in a category sponsored by Sportradar.
He received the award at a glittering ceremony held at the Sands Expo Convention Center as part of the G2E show.
Asher said, “Sports betting is a hot topic in the US and I hope I’ve done a little bit to move the conversation forward. I’ve been very fortunate to work with a lot of great people, so even though I get the Award, everybody I work with puts me in the position to do what we’re able to do.”
Gambling in the USA
Red Lake Gaming Selects Konami’s SYNKROS for its Seven Clans Casinos

Red Lake Gaming Enterprises has selected Konami Gaming’s SYNKROS casino management system to offer enterprise-wide casino systems technology for its Seven Clans Casinos.
“Superior service, exhilarating gaming entertainment, comfort, and convenience have long been at the forefront of our guest experience at Seven Clans Casinos. Considering this legacy and our vision for continued growth, Konami’s SYNKROS was the top choice to drive our casino portfolio ahead of the curve,” Ray Brenny, CEO of Red Lake Gaming said.
“Guests across Seven Clans Casinos will encounter exciting new promotions, tournaments, rewards, and mystery bonus events at all of our locations with the upcoming SYNKROS launch. SYNKROS’ advanced technology and single ecosystem provide the reliable foundation to support both our immediate and long-term objectives,” Frances Graves, marketing director of Red Lake Gaming said.
SYNKROS will power a single card system across all properties, allowing guests to enjoy seamless loyalty rewards from any of the company’s landmark locations. Additionally, players will have the opportunity to engage in system-delivered True-Time Tournaments™, SuperSeries™ floor-wide bonusing and electronic promotional drawings, with a broad variety of potential prizes and cash awards.
“Seven Clans Casino properties stand out in a competitive region for providing an incredible retreat—from the atmosphere to the amenities. Konami is committed to connecting closely with properties through the upcoming launch and beyond, to maximize results for players, administrators, community members, and leadership,” Jay Bertsch, vice president, global systems sales at Konami Gaming said.
Gambling in the USA
Bleacher Report Launches Live Sports Betting Game Show

Bleacher Report has launched a new live interactive game at the Caesars Palace Las Vegas Sports Book.
“When we launched our partnership with Caesars Entertainment almost a year ago, it was with this type of content in mind. Something that can engage fans at the most iconic sports book in the world, while providing B/R Betting compelling programming that can be distributed to our hyper-engaged fanbase. The B/R Betting Game Show reflects the B/R voice in a unique format that we know audiences will love,” Sam Toles, chief content officer of Bleacher Report said.
The B/R Betting Game Show puts fans at the centre of the action by inviting them to participate in a series of fun, interactive games with the chance to win cash and prizes. The weekly B/R Betting Game Show will be shot in front of a live audience with content distributed across the B/R app and B/R Betting social handles throughout the week.
The addition of a new show to the B/R Betting portfolio comes as video views have increased by four times over the past two months, averaging 13.3 million views per month across all platforms.
Gambling in the USA
Oneida Indian Nation Announces Multi-Million Dollar Expansion at YBR Casino to Create New Entertainment Experience with Social Games

Located in Chittenango Plaza, the expansion includes a new entertainment wing featuring a six-lane luxury Brunswick Bowling center, two Topgolf Swing Suite bays, pool tables, shuffle board, a stylish full-service bar, and new dining options. The renovation project also includes a redesign of the casino’s exterior.
The Oneida Indian Nation announced the third phase of construction at its YBR Casino, located in the Village of Chittenango. The renovation will expand upon the casino’s extensive gaming options with a new state-of-the-art entertainment wing, slated to open in early February. It will feature a six-lane luxury Brunswick Bowling center, two high-tech Topgolf Swing Suite bays, and other social games. The new section will also feature a new full-service bar and dining, more than ten television screens and dedicated sports-betting stations. The renovation will also include an exterior redesign that stylishly combines the aesthetics of Central New York’s industrial history with a modern 21st-century look.
YBR Casino’s expanded amenities include partnerships with Topgolf Swing Suite and Brunswick Bowling, two leading national brands in the recreational gaming:
TOPGOLF SWING SUITE
Topgolf Swing Suite is the country’s most popular provider of interactive group-golfing venues, delivering fun for all ages where golfers and non-golfers alike can come together for playful competition. Both of the bays at the YBR Topgolf Swing Suite will feature a variety of HDTVs, comfortable lounge seating, golf and non-golf games, including Zombie Dodgeball, Baseball Pitching, Soccer, Hockey and more.
BRUNSWICK BOWLING
Brunswick Bowling, a leader in the bowling industry for over 125 years that specializes in creating modern, full-service bowling centers around the world, will construct a six-lane center featuring top-of-the-line equipment designed to create an engaging experience for guests of all ages and skill levels.
ADDITIONAL SOCIAL GAMES AND NEW DINING
New entertainment amenities at YBR Casino include the addition of pool tables and shuffle boards—popular social games with a new generation of guests.
YBR Casino also recently launched new weekly live esports tournaments. Every Wednesday, the tournaments bring egamers to The Lounge with Caesars Sports at YBR Casino to compete for weekly cash prizes, Free Play and more.
BURGERS OF MADISON COUNTY
YBR Casino opened the newest location of Burgers of Madison County, the extremely popular restaurant from Point Place Casino, with a menu of delicious burgers, milkshakes and more.
“With the latest renovations to our gaming floor, the addition of The Lounge with Caesars Sports and this next phase of expansions, YBR will be completely transformed into a multi-entertainment venue unlike anything else in the area,” said Oneida Indian Nation Representative and Oneida Nation Enterprises CEO Ray Halbritter. “This new phase of renovations at YBR is geared to exceed guest expectations, and is a reflection of the Oneida Indian Nation’s ongoing commitment to reinvesting in Central New York. By expanding our offerings, we will be creating new jobs and helping to revitalize the region as a premier tourist destination.”
This expansion builds on the Oneida Indian Nation’s collaborations with national brands in the gaming and entertainment fields. Earlier this year, the Oneida Indian Nation partnered with Caesars Entertainment to develop The Lounge with Caesars Sports, state-of-the-art sports-betting venues with VIP amenities, luxury seating and award-winning menus. YBR Casino is now home to New York State’s largest sports book and has proven to be a winner with new and loyal casino guests alike.
“The expansion of entertainment options at YBR Casino and the reputation the Oneida Indian Nation has for offering the best amenities for guests is consistent with the fun, social experiences guests know and expect from Topgolf,” said Peter Kratsios, Director of Business Development from Topgolf Swing Suite. “More than half of the guests who enjoy Topgolf have never touched a golf club in their life, so we are confident the addition of Topgolf Swing Suites will attract new guests, golfers and non-golfers, to the property.”
“We’re excited about our partnership with the Oneida Indian Nation and bringing new entertainment options to YBR Casino,” said Jason Dean, Director of New Business Development for Brunswick Bowling Products. “When experienced in an atmosphere like YBR Casino, we know that Brunswick Bowling will be the perfect complement to the YBR Casino experience.”
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