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Sports veterans start esports advisory firm

Niji Narayan

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Photo source: digitalsport.co
Reading Time: 1 minute

 

Mike Sepso, a co-founder of Major League Gaming (MLG), has teamed up with former National Basketball Association (NBA) executive Bobby Sharma to launch Electronic Sports Group (ESG), a new global advisory firm for the esports industry.

The new entity will strive to speed up the development of competitive gaming by helping the clients make strategic business decisions in advertising, finance, sports and media industries.

Former HBO Sports president Ken Hershman will also join ESG to take up a partner position with the new company.

More recently, however, the likes of HP, Intel and Mastercard have signed esports partnerships, while other companies have realigned their sponsorship budgets to pledge more towards the gaming industry.

“The biggest hurdle for esports to overcome in 2019 is to attract meaningful investment from brands. The challenge is authentically connecting brands with a large, global audience. A key challenge for rights holders and brands is a level of comfort and understanding. ESG hopes to be a key participant in bridging that divide.” concluded Sepso.

 

Niji Narayan has been in the writing industry for well over a decade or so. He prides himself as one of the few survivors left in the world who have actually mastered the impossible art of copy editing. Niji graduated in Physics and obtained his Master’s degree in Communication and Journalism. He has always interested in sports writing and travel writing. He has written for numerous websites and his in-depth analytical articles top sports magazines like Cricket Today and Sports Today. He reports gaming industry headlines from all around the globe.

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Estars Launches New Interactive Gaming Platform for its Majors Events in 2019

Niji Narayan

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Photo source: gaming4.cash
Reading Time: 2 minutes

 

Estars, the leading production company for esports and video games, has launched a new interactive, free-to-play gaming platform with more than $20 million in prizes for its Majors Events in 2019.

On Estars, users are able to compete and connect with their favorite games, players, streamers and teams through free prediction-based contests. Special promotional contests allow users to win real-world prizes and exclusive in-game items. To play, users enter contests and select their predicted outcomes of various esports matches and tournaments to enter to win prizes. After a user selects their picks, they can watch the matches live on Estars to see how their selections are performing in real-time.

“We are thrilled to offer a new, unified experience from developer to fan, and launch it in a really big way. Not only does this platform allow users to engage in some of the top esports competitions, but fans now have an even more enhanced viewing experience and the opportunity to win as much as the professional players or teams they love to watch,” Bart Barden, Estars Managing Director said.

Estars users also have the opportunity to collect Stars, the platform’s virtual currency, by winning contests, watching ads, winning daily bonuses and more as they compete in more than fifteen available games.

“As the esports community continues to grow, we see Estars providing a new way to connect game developers, sponsors, teams and streamers to a coveted audience. Teams, players and streamers continue to lead the growth of esports and the gaming community, and we are happy to provide our partners new ways to connect with fans and increase engagement as we expand offerings within the industry through gamified viewing experiences, unique leaderboards and more,” Jeff Liboon, Estars president and co-founder said.

Estars is available on all mobile and desktop web browsers across 46 U.S. states. Users in eligible jurisdictions must be at least 16 years or older to play on Estars and 18 years or older to play for a chance to win real-world prizes.

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eSports

Deloitte and DBS Win Top Prizes in Finals of Singtel’s PVP Corporate League

Niji Narayan

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Accounting firm Deloitte and local bank DBS have won top prizes in the finals of Singtel’s PVP Corporate League. DeloitteOne has won the Dota 2 crown and $4000, while Turret Heist of DBS secured $3000 for their skill at MLBB.

The final events were witnessed by guest of honour S Iswaran, the Minister for Communications and Information.

“The increased recognition of esports and its influence on media, technology and culture, holds significant economic potential for the industry,” Iswaran said, adding that Singapore’s “well-connected and resilient infrastructure” put the country “in good stead to become a focal point for gaming and esports in the region.”

The two teams and their runner-ups qualified for spots in the online regional qualifiers, where they will face teams from Indonesia, Malaysia, the Philippines and Thailand.

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Katowice Hitches its Wagon to esports

Niji Narayan

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Photo source: musically.com
Reading Time: 1 minute

Katowice was once known as a mining town. Today, that arena is best known as the home of Intel Extreme Masters (IEM) Katowice, one of the most prestigious Counter-Strike tournaments in the world. Every year, teams fly in from North America, South America, Asia, Africa, and Europe to compete for esports fame and a $1 million prize pool.

For someone outside Katowice, it is genuinely bewildering to be in a minor Polish municipality, with a population of 294,000, surrounded by twentysomethings and teenagers who ate a layover in Frankfurt in order to watch the action live.

The city is all gray skies and towering tenements, but for a few weeks in February, it’s also the Counter-Strike capital. This year’s tournament attracted 174,000 visitors. The little mining town has hitched its wagon to esports, in the hopes that it can transform its centre of industry.

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