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Tiltify Helps Top Livestreamers Raise Millions for Charity in 2018 with Interactive Features that Gamify Giving

Zoltan Tundik

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Photo source: medium.com
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Livestream Fundraising Platform Powers Multi-Million Dollar Campaigns for Leading Charities; Celebrity Streamer Jacksepticeye Raises Over $1M with Tiltify’s Engaging Broadcasts

The season of giving may be winding down but Tiltify, the livestream interactive fundraising platform, is gearing up for a blockbuster year in 2019 of helping the nation’s most innovative charities raise millions of dollars through interactive livestream broadcasts.

Having facilitated more than 10,000 campaigns and million in donations in 2018, Tiltify has celebrated several giving milestones this year, including:

  • $2.8 million raised for St. Jude Children’s Research Hospital through GuardianCon;
  • $2 million raised during St. Jude Play Live Prize Month, which hit its $1 million goal in just the first 19 days; and
  • Celebrity streamer Jacksepticeye hit the million-dollar milestone, raising over $1.1 million in multiple campaigns throughout the year.

Millions more have been raised for hundreds of new charities added to the Tiltify family, as well as for some well-known causes, including Make-a-Wish Foundation, Direct Relief, Save the Children and the Ellen Fund, and at high-profile events such as Twitchcon, Hi-Rez Spring Fling, Scareathon and more.

Tiltify also forged several strategic partnerships in 2018 to help streamers and donors support worthy causes. In August, it launched the Jacksonville Fallen Gamers Fund and co-hosted a Twitch esports livestream event with professional gamer Shay “Young Kiv” Kivlen and Parkland High School student and gun control advocate Cameron Kasky to raise money for families of the victims in the Madden NFL 19 tournament shooting.

And in October, Tiltify teamed up with Activision for the 4th Annual Race to Prestige livestream marathon supporting the Call of Duty Endowment Fund. So far, the #CODNATION Challenge has raised over $335,000 this year through various campaigns, not including Activision’s matching contribution.

“We’ve had a tremendous year and we’re extremely proud to work with all of these fantastic partners. The spirit of giving is very much alive, but it takes a modern, interactive approach to reach today’s young audiences,” said Tiltify CEO Michael Wasserman. “Our platform is bringing fundraising into the 21st century and we’re excited to expand our network and our features even further in the new year.”

Much of Tiltify’s fundraising power comes from its interactive features that not only facilitate donations, but also enable streamers to mobilize and engage directly with donors. Streamers can offer incentives, chat with viewers and answer questions, while viewers can see the campaign’s progress toward goals and how their individual contributions add up in real time.

Its new Twitch extension creates a direct integration with the popular livestream platform that lets streamers embed Tiltify features into the broadcast. Within the Twitch stream, viewers can also now use Amazon Pay to contribute to a Tiltify campaign, streamlining the donation process and making it fast and simple to give to the live campaign. Other features like monthly giving options, monthly rewards and homepage takeovers give charities and the streamers who raise funds for them flexible options for creating engaging, exciting campaigns and events.

Tiltify recently added Facebook Live as a new streaming option, providing yet another channel for streamers to engage with donors and raise money for their favorite charities. Meanwhile, the platform’s dashboards, team functionality and reporting tools have all received upgrades and enhancements over the last year.

To learn more about Tiltify’s livestream telethon-style fundraising platform, visit https://tiltify.com.

After starting out as an affiliate in 2009 and developing some recognized review portals, I have moved deeper into journalism and media. My experience has lead me to move into the B2B sector and write about compliance updates and report around the happenings of the online and land based gaming sector.

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eSports

Huami Becomes McLaren Applied Technologies’ eSports Wearables Partner

George Miller

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Huami Becomes McLaren Applied Technologies' eSports Wearables Partner
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The collaboration will see jointly developed co-branded solutions and wearable technologies

 

McLaren Applied Technologies announced that it has entered into a strategic collaboration with Huami Corporation, a biometric and activity data-driven company with significant expertise in smart wearable technology, to jointly develop co-branded intelligent, data-driven, customized performance optimization solutions and wearable technologies in the future.

These co-developed, co-branded products will work seamlessly with mobile applications to provide users with a comprehensive view of their biometric and activity data, particularly in relation to health and wellness-based activities and competitive esports, a market segment of growing popularity over recent years. The collaboration will explore the application of metrics-driven wearables that contribute to the optimisation of human performance in the field of racing, such as body sensors and AI technology.

The first stage of the collaboration will see Huami Partner with the McLaren Shadow Project esports competition. Huami technology will be used to help select the winner of the competition, held at the McLaren Technology Centre between January 16 – 17, 2019. The winner will be chosen from seven finalists after four days of virtual and real-world racing as well as rigorous human performance testing by McLaren Applied Technologies. Throughout the finals week, assessment sessions will include stimulus detection, central processing, physical capabilities and driving skill that will utilise biometric data collected from Huami’s high-quality wearable products to evaluate human performance characteristics exhibited during the event.

Duncan Bradley, Health Unit Business Director at McLaren Applied Technologies, commented:
“This is a hugely exciting announcement for McLaren Applied Technologies. Huami is a global leader in the wearables technology space and we’re looking forward to the opportunity to co-develop products as part of this long-term technical partnership. The involvement of McLaren Applied Technologies in McLaren Shadow Project is a key differentiator between our competition and others in the racing e-sports space. This offering has only been strengthened by this partnership with Huami and we’re pleased to have such a trusted partner on-board to help crown our winner.”

Tommy Tang, Vice President of Huami, said:
“We are excited to be working with world-leading performance design and technology solutions provider McLaren Applied Technologies and official partner to McLaren Shadow Project. We believe that this strategic partnership validates the growth potential of our high-quality wearable technology products and will help broaden our global reach. As part of our strategic collaboration, we will integrate our mutually compatible technologies to develop an innovative wearable design and create a comprehensive user experience. As a partner to McLaren Shadow Project this programme will enable Huami’s devices to be used as an invaluable data source to detail compelling insights about human physical performance that works across different sectors, including wellness and e-sports.”

“As part of our partnership we are honored to help determine the champion of McLaren Shadow Project, based on analysis of the biometric data collected from our premium wearable products,” Mr. Tang continued. “Importantly, we look forward to jointly developing smart technology wearable products that work with mobile applications to provide users with a comprehensive view of their biometric and activity data. Jointly, we can set a new standard in delivering quantifiable and actionable human performance insights.”

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Mercedes-Benz and FC Köln buy stakes in SK Gaming

Niji Ng

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Mercedes-Benz and FC Köln buy stakes in SK Gaming
Photo Source: sk-gaming.com
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FC Köln and Daimler AG (parent company of Mercedes-Benz) have bought substantial stakes in the German multigaming organisation SK Gaming. The companies reached an agreement with ESforce, who will sell 67 per cent of its stake in SK Gaming.. According to the deal, Mercedes-Benz will appear on the front of SK Gaming’s jerseys and FC Köln will have its #effzeh branding present on the sleeves.

ESforce acquired the stake in SK Gaming in September 2016, the team has recently stepped up its involvement in League of Legends as it became one of the new teams to join the franchised League of Legends European Championship (LEC). A move which undoubtedly made the organisation more attractive to investors. ESforce stated that this sale will allow them to focus on its other organisation Virtus.pro.

In a statement, ESforce said: “We are glad to have reached a deal with Daimler AG and FC Koeln. Such a major acquisition deal on the esports market is a showcase of not only our partners’ sincere motivation to contribute to the development of global esports but also SK Gaming’s remarkable performance throughout the years, which has made this brand one of the most well-recognised and beloved by esports fans around the world.

FC Köln has an existing partnership with SK Gaming which began in early 2018.

ESforce went on to add: “As the leading esports holding and one of the key market players worldwide, we strive to keep pace with the development of the global esports industry and act in accordance with all international regulations, among which the World Esports Association’s multiple team ownership rules. Together with other global esports organisations, we will continue to support and bolster esports as well as adhere to highest international standards.”

 

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eSports

Chris Park joins eSports organisation Gen.G

Niji Ng

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Chris Park joins eSports organisation Gen.G
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MLB executive vice president Chris Park has joined the South Korea-based eSports organisation Gen.G its new chief executive officer.

Park has been serving as EVP of products and marketing, managing digital product development, marketing, and international business development at MLB.

His main responsibilities at Gen.G are will be crafting and leading the day-to-day execution of Gen.G’s strategy alongside Gen.G co-founder Kevin Chou. As part of the c-suite mixup, Chou will assume the role as executive chairman.

“I can’t express how thrilled I am about this new journey into the esports world with Gen.G,” said Park, in a statement. “Having spent years with a traditional sports league, it was evident that competitive gaming was booming—well now it’s here and here to stay. I look forward to continuing to build an esports powerhouse in Gen.G, especially here in the US and specifically LA.”

Park will relocate from New York City to Gen.G’s U.S. headquarters in Los Angeles. But his onboarding will be in Seoul, South Korea at the team’s Asian headquarters as part of his onboarding.

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