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Poland’s LV BET becomes the official sponsor of Stal Mielec

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Poland’s LV BET becomes the official sponsor of Stal Mielec
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LV BET Zakłady Bukmacherskie company has signed a deal with the Polish football club Stal Mielec to become the official sponsor of the club till 2021.

As part of the deal, the LV BET logo will appear for the first time on the sleeve of the match shirt. The contract also includes sponsor’s displays during matches played at the facility in Mielec. The logo will appear on static bands and LED bands, advertising materials on the stadium and press walls. The cooperation will also include activities in social media, club television and on the club’s website.

“Together, we believe in success and measurable effects of cooperation with new clubs that can achieve a good sports result. This is the basis for long-term activities in the context of sports sponsorship. We consider cooperation with the team from Mielec to be an investment in the future. We are convinced that it will be fruitful for both sides and together we will write the story of Stal, which will refer to the greatest sports successes of the club.” said Łukasz Kieza, LV BET Country Manager.

“I am very happy that I was able to contribute to the cooperation between the highly respected LV BET company and the Stal Mielec club. I am sure that it will bring tangible benefits to both parties and will translate into successful functioning of the club in the years to come.” said Tomasz Poręba, vice president of the Polish Olympic Committee.

“Thank you for trusting us. We are very happy that another serious Sponsor joined our team and became the driving force of Stal Mielec on the way to its former glory.” Stal Mielec President Jacek Orłowski added.

 

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Central Europe

ComeOn Gaming Secures GlüNeuRStv Sportsbook Licence

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The registry of the Ministry of Sports and the Interior of Saxony Anhalt has confirmed that it has granted a German Fourth Interstate Treaty (GlüNeuRStv) licence to ComeOn Gaming.

Cherry AB’s B2C unit has registered the brands sunmaker.de, comeonwetten.de and mobilebet.de under its approved German licence.

Though having secured its GlüNeuRStv licence, ComeOn has yet to disclose whether it will launch a sportsbook property, accepting the terms of Germany’s conflicted sportsbook marketplace.

At present, Saxony Anhalt has chosen to serve as the GlüNeuRStv regime’s interim regulator, as the state’s executive proceeds to establish Glücksspielbehörde (GGL) – German gambling’s new federal regulatory authority by the end of 2022.

ComeOn joins 35 foreign and domestic operators that have been granted GlüNeuRStv sports betting licences.

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Central Europe

Kindred to Withdraw from Germany

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Kindred Group has confirmed that its flagship Unibet brand will withdraw its presence from the German market as of July 1.

The Stockholm-listed operator has informed local authorities that it has chosen to cancel Unibet’s sportsbook and virtual slots licence applications to participate in Germany’s Fourth Interstate Treaty on Gambling (GlüNeuRStv) regime.

“Our long-term strategic direction sets out locally regulated markets as the core engine for our growth,” Kindred said.

“However, licence application procedures, licence conditions, and the regulatory environment need to be transparent, sustainable, and financially viable for a market to be competitive.”

Kindred stated that its decision was taken following an assessment of market conditions that deemed the GlüNeuRStv’s application procedures and restrictions on products offered to be “not sustainable and competitive against the unlicensed offering”.

The decision sees Unibet become the highest-profile brand to exit the GlüNeuRStv regime, in which Kindred had observed a two-year waiting period to secure a market licence that was deemed no longer a strategic priority.

Withdrawing from Germany, Kindred stated that it had prioritised the objectives of growing its North American presence and taking “product control with the Kindred Sportsbook Platform and the acquisition of Relax Gaming”.

Kindred concluded: “We do not see a foundation for long-term shareholder value and customer experience at the moment. However, we appreciate that this position may change in the future.”

“As our operations in Germany are limited the decision will have an insignificant financial impact for Kindred.”

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Central Europe

Symplify links up with LVC Diamond to enhance its CRM strategy

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Symplify links up with LVC Diamond to enhance its CRM strategy
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Symplify, market leaders in CRM and AI cloud solutions, has linked up with online casino operator LVC (Las Vegas Casino) Diamond to enhance its CRM strategy.

LVC Diamond’s standout brands are Vegas.hu and Vipcasino.hu which have risen to become two of the premiere online casino sites in the Hungarian market. Symplify is working with Vegas.hu and Vipcasino.hu to enhance its CRM capability and will be integrating its Mail, SMS and Push-package.

Symplify’s CRM expertise will enable Vegasonline.hu to nurture meaningful relationships with its customers by harnessing the full potential of its multichannel engagement strategies. Segmentation and personalised responses will form a core element and can be managed from a single platform.

The powerful Campaign and Journey builder from Symplify will ensure Vegas.hu and Vipcasino.hu builds on its momentum by improving customer engagement through optimising user journeys through its CRM and On-site Optimisation. Symplify’s advanced approach will help optimise Vegasonline.hu’s marketing spend and consolidate customer sentiment.

Symplify’s CEO Robert Kimber said: “LVC Diamond’s Vegas.hu and Vipcasino.hu brand has rightly dominated the Hungarian market and we cannot wait to see the positive impact we can bring from our CRM prowess. Together we’ll be able to showcase Vegasonline.hu’s complete offering and ensure its customers are getting the most from their gaming experiences.”

LVC Diamond’s Development Manager, Marton Bakki said: “Since launching within the Hungarian market we have relentlessly worked to enhance and diversify our offering to meet customer demand. With Symplify onboard we can better engage with our audience and serve them with exactly what they want, when they want.”

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