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Danish government introduces new social responsibility controls for gambling

Niji Narayan

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Danish government introduces new social responsibility controls for gambling
Photo Source: yourdanishlife.dk
Reading Time: 2 minutes

 

The Danish government has proposed new social responsibility controls on licensed gambling companies, with a focus on improving player protection standards in the market.

The government issued draft executive order, which puts in place a number of new requirements on operators, such as mandatory deposit limits, and a requirement for problem gambling support resources to be prominently displayed.

The most notable controls are on sales promotions, bringing in limits on how operators can market offers to players, and restrictions on the sums that may be offered.

These constraints on sales promotions are clearly spelt out, with operators required to immediately award any money on offer to players when these conditions are met.

The following are the other controls:

Players must be required to deposit no more than DKK1,000 (£120.7/€133.9/$154.3), and no sum above this amount may be offered through the promotion. Wagering requirements must not exceed more than 10 times the players’ stake. Any money won through the promotion must not be subject to any such requirements.

Players must be given at least 60 days to fulfil the terms of a promotion, and no offer can be tailored to a single player—at least 100 players must be targeted with the same offer.

The social responsibility controls will see operators required to display links to country’s problem gambling helpline and self-exclusion system ROFUS on their website or user interface at all times. They must also place a link to their licence from the country’s regulator Spillemyndigheden on the upper left or right-hand corner of each web page.

Licensees must also have all players set weekly, daily or monthly deposit limits before they are permitted to start gambling. Operators will also be required to familiarise themselves with each players’ gambling habits, to ensure they can quickly flag any potential problems as soon as they arise.

All information on player’s behaviour, as well as a risk assessment, must be kept on file for at least five years. Licensees will also be required by law to develop internal rules and processes for responsible gambling, as well as train staff to ensure all employees are familiar with these processes.

Rules for self-exclusion have also been tightened, with the regulator required to determine the periods for which players can block access from gambling. Those that self-exclude are to be added to a centralised database, which will be available to all licensees, and have the option to be removed from this list from seven days—and up to 30 days—after requesting they be added.

Operators must check the self-exclusion register before allowing any player to sign up for their services. Before any player receives marketing materials from an operator, the licensee must check the self-exclusion register.

All marketing materials must also include an age restriction, as well as links to ROFUS, the problem gambling helpline and clearly show that the operator in question is licensed by Spillemyndigheden.

The proposals have been put to the iGaming industry for consultation, with submissions accepted until February 4.

Niji Narayan has been in the writing industry for well over a decade or so. He prides himself as one of the few survivors left in the world who have actually mastered the impossible art of copy editing. Niji graduated in Physics and obtained his Master’s degree in Communication and Journalism. He has always interested in sports writing and travel writing. He has written for numerous websites and his in-depth analytical articles top sports magazines like Cricket Today and Sports Today. He reports gaming industry headlines from all around the globe.

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Fantasy Sports

Louisiana House Committee Passes Fantasy Sports Restriction Bill

Niji Narayan

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Louisiana House Committee Passes Fantasy Sports Restriction Bill
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Louisiana House Committee has passed the fantasy sports restriction bill. Voters of 47 parishes approved fantasy sports betting last fall. The bill leaves committee with an amendment that stipulates “you can only play if you’re at card checking over-21 only in establishments like video poker stops, bars, or casinos.”

“This is obviously not what people voted for, this is not how fantasy sports works, this is not how online entertainment works anywhere, for any medium,” Fairness for Fantasy Sports Louisiana spokesperson Ryan Berni said.

“Right now the proposed tax rate does not cover the cost for the state to collect it. The state actually loses money at the proposed tax rate that they are proposing on fantasy sports,” Video poker lobbyist Alton Ashy said.

“Obviously the intention is that it is places that have video poker. It really is an end around and a subversion of what people know and like about fantasy sports,” Berni added.

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Industry News

The Battle to be the ‘Netflix of Gaming’

George Miller

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The Battle to be the 'Netflix of Gaming'
Photo Source: pixabay
Reading Time: 2 minutes

 

Entertainment giants like Microsoft, Google, Amazon and Apple are all striving to be the ‘Netflix of Gaming’, making announcements about new cloud gaming platforms or ‘digital only’ consoles like the Xbox S1. Their targets? The ‘digital natives’ a segment that have grown up without discs and are totally unfamiliar with the sluggish cartridge loading times of the 70s and 80s retro style consoles. They are accustomed to content being delivered to an owned device at a click of a button.

This week saw the launch of the Microsoft Xbox S1, at £199 in the UK and $249 in the US, which is significantly cheaper than its other Xbox one siblings. The disc-less device has pre-installed ‘Digital Native’ gaming favourites like Minecraft, Forza Horizon 3 and Sea of Thieves on its 1TB hard drive, and offers a discounted subscription to Xbox Game Pass, which is a library of more than 100 games for a monthly fee. Consumers will most certainly be drawn to this subscription model thanks to the savings that can be gained from access to the significant libraries of content.

In the latest Futuresource Gaming Report, it evaluates the market size and value of current digital entertainment content and corresponding subscription-based models and finds that whilst consumer savings are relatively high for video on demand (VoD) and music, in comparison, for gaming, the margin for the publisher is low. However, has the ‘digital native’ segment got the volume potential, over time to reach the mass market margin levels for return on investment?

Microsoft is also working on its xCloud game streaming service which is being designed to stream digital games to PCs, consoles, and mobile devices. Similar to the cloud gaming services offered by Amazon, Apple, Google and Verizon. So, the end of the disc may not be nigh. However, there are clearly road maps in place that could facilitate a hybrid environment with the traditional disc-based gamer co-existing with the non-disc players.

As Microsoft’s Jeff Gattis suggested around the launch of the Microsoft Xbox S1, the disc-less model is not intended to replace disc-based models despite dramatic market trends towards the adoption of downloadable games over the past few years. “We’re not looking to push customers toward digital. It’s about meeting the needs of customers that are digital natives, the ones that prefer digital-based media. I’m not able to talk about future generations of Xbox consoles, for now this is a choice that buyers can make, and the market can take things where it wants to take it.

Futuresource analysis of game purchasing highlights the trend towards full digital game downloads by consumers, with physical unit sales expected to fall from 65% in 2018 to 61% in 2019. Whilst a market worldwide of over 100 million physical game copies is expected in 2023, digital sales will account for a majority of sales worldwide at 52% of Xbox game sell-through. Markets such as the UK will however quickly adopt digital content, with only 36% of Xbox games sold in the UK expected to be purchased in physical format by 2023.

Over time technology continuously changes the way movies, music and games are created, distributed, purchased and enjoyed. In the last year, we’ve seen a number of product announcements and technology developments which are set to shape how consumers can and will access gaming content. The Xbox S1 and Google Stadia point towards the next generation of gaming services, with ever increasing broadband and 5G speeds set to enable more seamless game streaming.

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Latest News

Betsoft Gaming Partners with Caliente.mx

Niji Narayan

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Betsoft Gaming Partners with Caliente.mx
Reading Time: 1 minute

 

Betsoft Gaming has signed deal Caliente.mx, the most popular online operator in Mexico. According to the deal, Caliente.mx can now add the complete Betsoft library to its market-leading portfolio.

Caliente.mx is Mexico’s largest, best performing and most popular online operator. Across slot games, sports betting and live casino, Caliente is committed to offering the finest entertainment experiences to real gaming enthusiasts.

“We are thrilled to have partnered with Mexico’s largest online casino. With our portfolio of high-quality, casino games, we are ready to support Caliente’s status as Mexico’s biggest and best-known operator. We look forward to help grow Caliente’s player community even further with the addition of unique new content,” Francesca Raniolo, Sales Executive for Betsoft said.

“We have recognised Betsoft as a leading slots games provider for a long time and our team is passionate about making their games available to our players. Our goal is to offer world-class entertainment to Mexican players, which means securing partnerships with world-class providers who have a similar scale and vision to Caliente.mx. We see our partnership with Betsoft as one of the keys to securing our place at the forefront of the market in the future,” Nimrod Dvir, Head of Gaming at Caliente.mx said.

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