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Lottery is more than ‘just the ticket’ as Spinola experience demonstrates

Zoltan Tundik

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Reading Time: 3 minutes

 

Spinola Gaming, the leading Malta-based lottery content provider is on a mission to stop what it sees as a ‘race to the bottom’. Head of Product, Isabella Rae-Banda explains how the lottery experience is being used to recruit and retain players in what is a commercially promiscuous online world.

Online operators are now starting to realize the true potential of lotteries and now see this as the “Fourth Pillar of Gaming” – can you explain this?

It’s probably best to start with some facts. Lotteries account for some 36 percent of the global gaming market and represent one of the industry’s biggest revenue generators.  Most lottery participants view their spend as entertainment rather than gambling and the overwhelming majority have never visited a casino or participated in an online sportsbook.  Lotteries offer jackpots which people dream about winning in the process creating a positive narrative and with that comes oceans of human interest driven media coverage.  Our approach at Spinola Gaming is to harness these invaluable characteristics and offer online casino and sportsbook operators the opportunity to integrate a global selection of fully insured lotteries from around the world as part of their overall offering.  It’s a recognition that lottery works best when operators take a holistic view of what they can provide in terms of gambling entertainment and lottery is a fundamental part of that fantastic shop window.

How would you summarise the commercial opportunities for online operators?

Lottery is a simple game that can be used in a highly sophisticated way to build the bottom line.  The vast majority of online operators are, perhaps unwittingly, participating in a race to the bottom.  The practice among casinos of offering bonuses or free spins has transitioned from being a sales tool to a culture of permanent offers and deals which destroy margins and have created a churn of promiscuous ‘customers’ with zero brand loyalty.  By incorporating lottery as a side game operators extend an invitation to participate in something that provides an opportunity to follow a dream and win life changing prizes.  When you are competing for traffic you need a ‘stand out’ and lottery is exactly that.  Furthermore, it serves to attract a new customer and with that the opportunity to cross sell across a number of integrated verticals.  Brands can move from attempting to out shout each other to having a conversation with customers and keeping them connected with the brand.  It’s about broadening horizons, offering something different and transitioning players into customers.

What does Spinola bring to the debate?

In physical terms we can offer operators the choice of 72 lotteries from almost all global markets including the biggest European and US lotteries (which is the most comprehensive lottery offering on the market) and the chance to customise games to complement brand values, colour ways and imagery.  The model is based on a fully insured, risk free solution and operators can be up and running with Spinola within a month – two weeks for the technical side and two weeks for customisation.  We provide all of the tools and all of the insight necessary to make the offering work to maximum effect which includes access to our in-house marketing team to help create and implement campaigns.  It’s a fully managed solution which does not cannibalise income from one vertical to another and it’s risk free, meaning operators do not have the burden of payouts on any winnings.

Can the lottery experience engage with Generation Z – if so how?

There’s no doubt that the lottery sector suffers from a range of misperceptions one of which is its association with baby boomers.  The online experience is a perfect fit for consumers who are tech savvy and who could be described as mobile first.  Generation Z finds bricks and mortar gaming an irrelevance but offer a technology driven experience which is different, which is part of an integrated experiential offering and which provides the opportunity to win life changing jackpots and there’s a great opportunity to engage with a new demographic.  They might be playing on the bus home but they are dreaming of a work free lifestyle and driving a Bentley Continental.

What plans does the company have for 2019?

We have spent the past two and a half years building what we believe is the industry’s leading lottery solution by creating a fully managed and risk free range of lottery and jackpot products that integrates seamlessly with online operators, we have been successful in generating a sizeable amount of interest for the lottery vertical and in the process secured over 40 existing operators.  We’ve established a critical mass and the year ahead will see that extend to over 100 live operators. It’s an ambitious target but one we are capable of achieving.

About Spinola

As a new entry to the global lottery market, Spinola Gaming has very quickly established itself as the leader of B2B Lottery Products and Jackpot Solutions now serving over 70 Global Lotteries to more than 100 Operators across the globe through one seamless integration. Spinola’s powerful and innovative lotto engine (Lotto Connex) provides online and state run lottery operators the ability to  take advantage of a fully managed solution with the ability to create new lotteries, add lotto betting as a new vertical and offer Jackpots of up to €250m per draw.

Source: GB Media

After starting out as an affiliate in 2009 and developing some recognized review portals, I have moved deeper into journalism and media. My experience has lead me to move into the B2B sector and write about compliance updates and report around the happenings of the online and land based gaming sector.

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Big Win at Svenbet on Wazdan’s Great Book of Magic Deluxe

George Miller

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Big Win at Svenbet on Wazdan's Great Book of Magic Deluxe
Reading Time: 2 minutes

 

Last week one lucky player secured €90,775.02 in total winnings following a streak of wins playing Wazdan’s Great Book of Magic Deluxe at Svenbet’s online casino.

Svenbet offers a diverse portfolio of casino and live casino games, virtual sports betting, skilled games and pool betting. They cherry-pick only the best gaming providers to bring players a selection of seamless online and mobile experiences.

In what was sure to have been a thrilling day for the fortunate customer on the Svenbet site, there was not just one big win, but a variety of smaller wins that made up the final pot. Nail biting highlights of the triumphs included a €26,125 win during the bonus game with one bet of €100, not one but two €25,000 wins with bets of €100, a €23,500 win during the bonus game with one bet of €100, and a €19,825 win during the bonus game with one bet of €100.

Taking advantage of Unique Wazdan Features, the player opted to spin the reels in Ultra Fast Mode and change the Volatility Levels™ throughout the gameplay. Wins were hit on both Standard and High Volatility Levels™, with the player taking home a massive €90,775.02 at the end of the day.

The game in the spotlight, Great Book of Magic Deluxe slot is a Wazdan favourite featuring five reels, 20 pay-lines and a variety of special symbols, including Free-Spins-awarding Scatters and Expanding Bonus Symbols. In addition to the Unique Wazdan Features of Ultra Fast Mode and Volatility Levels™ that were used in the player’s recent win, Great Book of Magic Deluxe also offers the Unique Wazdan Features of, Double Screen Mode, Unique Gamble Feature and Energy Saving Mode.

Regarding the momentous win, Head of Sales at Wazdan, Andrzej Hyla, says: “We are beyond thrilled to see a player win such a significant amount playing one of our beloved games, Great Book of Magic Deluxe. This game is a favourite among both players and operators, and we are really happy to see that the player’s dedication to spinning on Great Book of Magic Deluxe played off generously for them. As we have been expanding significantly of late, we look forward to more games being played and announcing even more of these exciting wins in the future.”

For further information visit www.wazdan.com

 

ABOUT WAZDAN:
Wazdan is a popular game producer, developing innovative casino games that deliver an original, fun and truly omni-channel player experience. Offering an extensive game library of over 105 HLML5 slots, table games and video poker games, Wazdan is gaining popularity in the iGaming market thanks to the great quality of their games, interesting themes and engaging gameplay. Wazdan’s game portfolio consists of popular titles Great Book of Magic Deluxe, Magic Target Deluxe, Valhalla and Wild Guns as well as amazing new slot games including Los Muertos™, Mayan Ritual™ and Captain Flynt™ amongst others. Wazdan releases new, exciting titles on a regular basis and equips them with Unique Wazdan Features: innovative Volatility Level™, exciting Unique Gamble Feature and mobile-friendly Energy Saving and Double Screen Modes. Wazdan holds a number of European trademarks including a trademark for their world’s-first Volatility Level™. Their extensive portfolio of clients includes some of the top gaming operations in the industry. The company is headquartered in Malta and holds licenses issued by the UKGC, the MGA and complies with Curacao regulations. Furthermore, their games use the RNG certified by the NMi, which ensures reliable, fair and secure gameplay. Wazdan’s Sales team is showcasing their products at ICE in London from 5-7 February 2019 on stand S8 202.

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AskGamblers Awards 2019 Winners Have Been Announced

George Miller

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AskGamblers Awards 2019 Winners Have Been Announced
Reading Time: 2 minutes

 

After more than 3 months of the voting phase, AskGamblers Awards 2019 finally have their winners! The AskGamblers Awards 2019 ceremony took place on the 17th of January 2019, in Hyatt Regency in Belgrade.

 

The AskGamblers Awards 2019 winners have been announced at the crowning gala event, that took place yesterday, January 17th, 2019, in Hyatt Recency hotel in Belgrade, Serbia. AffiliateINSIDER was the AskGamblers’ official media partner and the ceremony was attended by the AskGamblers Awards team members, the finalists, and the key stakeholders from Catena Media office, from Malta.

There were 10 final contenders in each of the categories: Best Casino, Best New Casino, Player’s Choice, Best Partner, as well as the Best Slot released in the year 2018. Altogether, there were 8 software suppliers nominated in the Best Game Provider category. Now, without a further ado, here’s an entire list of the AskGamblers Awards 2019 Winners:

• Best New Casino: Campeonbet Casino

• Best Casino: Betsson Casino

• Player’s Choice: BitStarz Casino

• Best Partner: 7Stars Partners

• Best Slot: Legacy of Egypt by Play’n GO

• Best Game Provider: NetEnt

Denis Ristic, AskGamblers Product Owner, shared the excitement: “We are very proud that the AskGamblers Awards event is getting bigger and better. It’s only the second year and we are already noticing that the Awards have made an impact on our regular users, while reaching new players and creating a real buzz in the world of online casinos.

The event itself is a great opportunity for us to meet with our dear colleagues and partners from the iGaming industry sector and we look forward to seeing how the AskGamblers Awards will progress in the future. Once again, we would like to congratulate all the winners and thank all the players who took the time to vote and help us single out the best candidates!”

To find out more about the AskGamblers Awards 2019 ceremony and the winners, feel free to visit the AskGamblres Awards website anytime.

 

About AskGamblers:

AskGamblers, officially the Best Casino Website in 2016 and 2017, provides the most trusted, unbiased online casino, slot, and bonus reviews. It also features real player opinions and ratings highly valuable in the iGaming community. Thanks to its unique Casino Complaint Service, over $20 million has been returned to players thus far. Get the truth, then play!

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Rank Group appoints Tang Hong Cheong as non-executive director

Niji Ng

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Rank Group appoints Tang Hong Cheong as non-executive director
Reading Time: 1 minute

 

The Malaysian executive, Tang Hong Cheong has been appointed as a non-executive director at UK gambling operator Rank Group Plc.

He served as President and CEO of Asian firm Guoco Group since 2016. Tang Hong Cheong has also worked as Chief Executive of Malaysian investment conglomerate Hong Leong Group. His expertise as a C-level executive includes corporate financing, risk management, transformation projects and strategic planning.

“I am pleased to welcome Hong Cheong to the Rank board. Hong Cheong has been working with the management of Rank since 2010 and has a broad understanding of the operational, financial and business aspects of the Company,” Rank Group Plc chairman Ian Burke said. He added: “With Hong Cheong joining the board, he will be able to further enhance the communication between Rank and its major shareholder and, with his extensive commercial experience, be able to bring valuable contributions to the Rank board.”

 

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