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The Latest iGaming Trends Taking Hold

Zoltan Tundik

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Reading Time: 3 minutes

 

The iGaming industry is one of the fastest moving verticals on the planet. As virtual reality, internet of things and big data take hold, competition continues to intensify between operators looking to deliver the very best experience for customers. Now more than ever, it is vital that operators offer customers seamless customer experience, the very latest casino bonuses, and the latest technology.

Keeping up with the latest emerging trends is another way operators can stay ahead.

 

The undeniable rise of Esports

The latest iGaming vertical to explode is the Esports vertical. Growing off the back of popular RTS and MORA titles, 2019 is set to see tonnes of new gaming titles take the industry by storm. Popular titles like Overwatch and Fortnite will continue to dominate Esport rankings. However, new titles like Apex Legends will offer fierce competition and an array of new markets for customers to enjoy. Apex Legends saw 25 million players on the game, within 1 week of launch. This level of engagement is crazy and paves the way for operators to offer numerous attractive markets on a wider pool of games.

This increasing hype has seen Esports sponsorships rain in from the world’s leading brands. These include the likes of Red Bull, Nike and Mercedes Benz. This industry is only in its infancy and will continue to explode over the coming decade. Operators across the iGaming vertical should take note and prepare their operations to take advantage of this key trend.

 

Cryptocurrency casinos on the rise

 If you haven’t seen the immense rise of cryptocurrency and the blockchain industry in the past 12 months, you must have been living in a cave. From humble beginnings, cryptocurrencies like Bitcoin and Ethereum have exploded from single digit market caps, to $100bn+ beasts. And many experts don’t see that trend reversing any time soon. Never one to miss a beat, iGaming operators have been pouring into the space quickly. There has been a sharp rise in operators offering blockchain based betting platforms. Similarly, operators are considering how they offer customers the ability to wager in popular cryptocurrencies like BTC and ETH. Much like the Esport trend, where younger customer demographics are shifting the industry, blockchain and the tokenised economy will continue to take hold in the next few years. iGaming operators need to take note and ensure they are ready for this growing digital economy.

 

The rise of No Bonus Casinos and Casino Cashback

 It’s not only new technology and changing trends that operators need to stay on top of. The way in which operators are promoting their service offerings is also changing. Gone are the days where casinos solely focus on welcome bonuses and free spin offers. Casino operators now offer casino cashback and no bonus offerings to change the way they add value for their important customers. Not only do they want to attract the right type of customer. They want to drive lifetime value by continually rewarding them. Casinos are finding cashback is a great way to do this because they align their interests with the player. If the player wins, the casino provides no extra bonus or incentive. However, if the customer loses then they get cashback sent into their balance. This keeps the player engaged and gives them an additional value that they won’t find elsewhere. It’s vital that casino operators think about their welcome bonus and existing player incentives. Staying on top of the way they reward their best customers will keep them on top.

It’s going to be interesting to see how these emerging trends impact the iGaming industry. We wouldn’t be surprised to see much of the upcoming innovation in each space come directly from innovative iGaming operators vying to stay ahead.

After starting out as an affiliate in 2009 and developing some recognized review portals, I have moved deeper into journalism and media. My experience has lead me to move into the B2B sector and write about compliance updates and report around the happenings of the online and land based gaming sector.

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Microgaming’s premium games now available on BGO platform

George Miller

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Microgaming’s premium games now available on BGO platform
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Microgaming’s renowned content, including a wide selection of its most popular casino games, has now gone live through BGO Entertainment Ltd., an Alderney-licensed operator.

BGO has considerable industry experience, and its key objective is to bring to market the best casino and bingo products under one brand, delivering an exceptional player experience.

Founded in 2012, the Guernsey-based operator boasts a number of popular brands, including BGO.com, Vegasluck.com, PowerSpins.com and Chilli.com, with a well-established presence in regulated European markets. Through its innovative product offering, the company has quickly grown to be a dynamic and successful operator in the gaming industry.

BGO now has access to an extensive selection of Microgaming’s diverse portfolio of content. The tailored software solution will provide BGO players with the opportunity to enjoy some of the software supplier’s most entertaining casino games, providing a thoroughly engaging gaming experience.

“Expanding our offering to include Microgaming’s impressive portfolio of content demonstrates our commitment to providing our players with the greatest gaming experiences across our multiple skins. We are always looking to add top new content and are pleased to partner with such a reputable supplier of casino games which we know will resonate well with the BGO database.” – Andy Dymock, Product Director at BGO.

“BGO have a well-established presence in the industry and we are thrilled to extend our offering on their platform to enhance their existing portfolio and provide their players with the ultimate gaming experience.” – Jean-Luc Ferriere, Chief Commercial Officer at Microgaming.

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GrooveGaming goes live on major content partnership with Vivo Gaming

George Miller

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GrooveGaming goes live on major content partnership with Vivo Gaming
Reading Time: 2 minutes

 

GrooveGaming is getting into the groove once again this year with the news that the dynamic plug-and-play specialist has signed a content agreement with Vivo Gaming to integrate a broad portfolio of live dealer titles onto its bustling platform.

GrooveGaming occupies a particular space in the global iGaming market with a diverse portfolio of proprietary and 3rd party HTML5 video slots and table games as well as over 2500 casino games together with the biggest Lotto, Bingo, Live games, Scratch, Multiplayers and Sportsbook. GrooveGaming’s solutions help operators increase player value, generate new revenue opportunities and improve brand integrity.

This latest content partnership means GrooveGaming‘s clients will gain access to Vivo Gaming’s market-leading interactive live dealer games. These games include live roulette, baccarat, blackjack and live dedicated tables delivered from four studios across the globe on an all-new HTML5 technology platform.

Live dealer games are one of the ways in which the online gaming industry is responding to the social aspects of gaming, which are at the heart of the expansion in multiplayer games. GrooveGaming recognise that players enjoy being able to see the dealer and with this Vivo Gaming deal the company is plugging into a demand-space which is likely to grow across a range of devices.

GrooveGaming is powered by technology innovation which provides operators with the ability to activate a range of features that enhance customer experience and engagement, improve retention, encourage extended play and produce higher yield. With live dealer, operators are able to stream footage of game play in real time straight from the table, while players make decisions on the game as it takes place. Because live dealer games like baccarat and blackjack are so popular, online casinos have now begun to focus their efforts on offering such games via mobile devices, a speciality of Vivo Gaming.

Apart from the growing portfolio of games, other GrooveGaming services include advanced marketing and management system, risk management, regulatory compliance, business intelligence, affiliate promotion and customer service, as well as support in launching, maintaining, and growing new online casinos.

Leo Tinoco, VP for Vivo Gaming said: “Through this partnership with GrooveGaming we will extend our footprint and reach deeper into a number of markets with the latest generation Live Dealer content. We are sure that the market will welcome this coming together of two major businesses and that it will offer significant increased value to players and operators alike.”

Yahale Meltzer, COO at Groove Gaming said: “We selected Vivo Gaming’s Live Casino offering because it is by far one of the absolute best and will add to what is already one of the strongest offerings in the global igaming market. Live games will support our growth and add to GrooveGaming’s already rich diversity and our team look forward to working closely with the team at Vivo with live dealer games set to be the next stage in growth for the iGaming sector.”

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Genius Sports Media unveils next generation sports marketing and publisher tools

George Miller

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Genius Sports Media unveils next generation sports marketing and publisher tools
Reading Time: 2 minutes

 

Genius Sports Media, the media technology arm of Genius Sports Group, has today unveiled a new suite of data-driven fan engagement services that transform the way brands and publishers connect with their audiences.

Leveraging its 10 years of fan understanding, programmatic media buying knowhow and live sports data expertise, Genius Sports Media has launched a new, end-to-end digital agency service for sportsbook and gaming operators, sports rights holders, brands and digital publishers.

A new suite of next generation marketing tools make it simple for advertisers to tailor the content and delivery of campaigns around the sporting calendar. By embedding relevant content like real-time statistics, betting odds or video highlights into their creative, the service replaces scattergun marketing with non-intrusive, personalized messaging that captures the emotion of live sport. All digital marketing channels are supported – each driven by bespoke, proprietary technology to maximize efficiency of ad spend.

Genius Sports Media has also launched a broad portfolio of live data-driven widgets for digital publishers to engage their audiences, drive advertising revenue and tap into the growing opportunity in sports betting content. This includes a full, easily-integrated odds comparison service and affiliate marketing platform.

Mark Locke, CEO of Genius Sports Group, said: “We have been helping brands acquire customers for well over a decade and have subsequently built an understanding of how and when sports fans engage with media that simply can’t be replicated by traditional agencies.

“Using this expertise, in combination with our rapidly expanding live data portfolio, advertisers targeting sports fans can instantly connect with them in real-time to build stronger relationships that significantly increase conversion rates.

“By unifying these capabilities with our new suite of publisher products, Genius Sports Media both extends and optimizes the services we can provide for brands and publishers in this highly competitive marketplace.”

 

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