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Denmark publishes plans for national esports strategy

Niji Narayan

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Denmark publishes plans for national esports strategy
Danish Prime Minister Lars Løkke Rasmussen. / Photo Source:: RFRSH Entertainment
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To cultivate opportunities for Danish talent and businesses, the Danish government has published the plans for a national esports strategy.

The Ministry of Culture will be organising a dedicated esports panel to explore ways to promote esports as a force for good in the community and a driver of businesses growth, and help formulate a coherent national strategy.

“We must ensure a good framework for the sport. Esports experiencing fast-paced sporting and economic development, where Danish sportspeople are in the world elite. Large groups, especially boys have changed their leisure habits and patterns of socializing,” Danish Minister for Culture, Mette Bock said.

Niji Narayan has been in the writing industry for well over a decade or so. He prides himself as one of the few survivors left in the world who have actually mastered the impossible art of copy editing. Niji graduated in Physics and obtained his Master’s degree in Communication and Journalism. He has always interested in sports writing and travel writing. He has written for numerous websites and his in-depth analytical articles top sports magazines like Cricket Today and Sports Today. He reports gaming industry headlines from all around the globe.

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Esports Charts enters partnership with StarLadder

George Miller

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Esports Charts enters partnership with StarLadder
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Esports Charts analytical agency announces the signing of a partnership agreement with StarLadder. The parties begin joint activities in the esports market.

The companies exchange data, which is then used for forecasting and analytics purposes.

“StarLadder is a Ukrainian star in the esports market! We are proud to be not only neighbors, but also partners,” commented on the event Ivan Danishevsky, the founder of Esports Charts. “Together we make the esports market not only better, more beautiful, more transparent, but also more attractive to new brands and big sponsors – who will be pleased with the results of advertising campaigns of any size, not in the least thanks to our analytics.”

Esports Charts will support the development of StarLadder. This support will firstly manifest in the provision of the detailed expert reports on both the entirety of Starladder tournaments, and on the state of the esports market as a whole. This collaboration will result in the increased recognition, efficiency and competitiveness of both companies.

“As an international brand with Ukrainian roots, we are very pleased to see more and more Ukrainian startups working in the global esports market. From their very first day, Esports Charts proved their seriousness and staying power to everyone: all the largest players on the market rely on their analytics. And, of course, we are very impressed with their professionalism and pedantry.”, says Gene Hladki, CPO StarLadder.

Esports Charts is a unique analytical service that explores the development paths and trends of esports and streaming in general. Statistics makes esports more honest and transparent, helping sponsors, organizers and ordinary viewers to find out the degree of popularity and excitement of any online broadcast and esports event.

Founded in 2001, StarLadderis one of the world’s leading esports companies, which hosts its own international tournaments StarSeries and Invitational for the disciplines of PUBG, Dota 2, CS:GO and Hearthstone. StarLadder is known for its quality and innovative approach to conducting tournaments, creating studio and video content, broadcasting live to an international audience and supporting online platforms for amateur, semi-professional and professional tournaments.

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Esports Tournament Platform XY Gaming Announces Multi-Million Funding Round

George Miller

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Esports Tournament Platform XY Gaming Announces Multi-Million Funding Round
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XY Gaming, one of the world’s largest global esports tournament platforms where users compete for cash prizes, announced a $2.5 million USD seed funding round co-led by KB Partners and Varga Capital. XY Gaming organizes asynchronous esports tournaments using its proprietary technology, to create a convenient and hassle-free global arena for gamers to compete in some of the world’s top games, including League of Legends and Dota 2, with support for Fortnite, Rocket League, CSGO and additional titles coming soon. The company has worked with HyperX, GFuel, PaySafeCards, Sennheiser and Pinnacle, and has hosted more than 16,000 tournaments and 12.5 million games to date, catering to gamers of all skill levels.

“The majority of the esports market has few opportunities to compete for cash prizes,” said XY Gaming co-founder and CEO Aaron Fletcher. “Through our simple, free, and one-click to enter and play platform, we enable gamers of all skill levels to take their gaming to the next level in a fair and secure environment.”

The worldwide gaming market includes 2.5 billion active gamers. While most tournaments target the top one percent of gamers, XY Gaming creates a space for all gamers that want to play competitively. The company automatically tracks players’ in-game statistics and awards scores based on performance. Payouts are distributed via Paypal, credit cards, or credit for purchases in the marketplace. Unlike some tournaments which only divvy up earnings to players in the top one percent, XY Gaming divides cash awards between 30-40 percent of all participants in a tournament to increase participation rates and odds of winning.

XY Gaming also offers brands unparalleled engagement and advertising access to its more than 100,000 registered users. The company will use the new capital to enhance its advertising offering by developing a new branded tournaments model and expanding its advertising vertical, to better enable direct brand engagement.

Numerous brands have indicated a great disparity between what current tournament platforms offer and what brands expect, and I am excited that we now have the capital to grow XY Gaming and create this new marketing vertical that is global, inclusive and scalable,” added Fletcher.

Funds will also be used to expand the team, create marketing campaigns, partnerships and influencer sponsorships to grow the site, and add new well-known game titles including Fortnite, Apex Legends, and Rocket League.

 

About XY Gaming:

XY Gaming is the world’s largest global esports tournament platform where users compete for cash prizes across games like League of Legends and Dota 2 with support for Fortnite, Rocket League, CSGO and additional titles coming soon. XY Gaming organizes asynchronous esports tournaments, automatically monitoring players’ in-game statistics and awarding scores based on performance to create a convenient and hassle-free competitive arena for gamers of all skill levels. The company has hosted over 16 thousand tournaments and 12.5 million games to date and has attracted more than 1 million people in a single tournament. The company was co-founded in San Francisco. For more information, please visit www.xygaming.com.

About KB Partners:

KB Partners is a suburban Chicago based investment firm focused on early-stage venture capital investments. KB’s principals take an active approach in helping to build dominant new enterprises by working in partnership with talented entrepreneurs and experienced managers. The firm is currently investing out of KB Partners Myriad Opportunity Fund, which invests in passionate innovators at the intersection of sports and technology.

 

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GRID Becomes the Official esports Data Partner of Pinnacle

Niji Narayan

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GRID Becomes the Official esports Data Partner of Pinnacle
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Pinnacle.com has announced GRID as its official esports data partner. The deal was officially announced by Pinnacle Trading Director Marco Blume and GRID CEO Moritz Maurer.

The deal grants Pinnacle the rights to access GRID’s esports data to enhance its esports betting products. In addition to providing data, GRID will also act as a B2B partner through the promotion of Pinnacle Solution to its betting product clientele.

“We’ve gone from being one of the only bookmakers offering esports to having all the big names posting markets across different titles in the last few years. There’s no question that the quality of our product is head and shoulders above anything else out there but we know we can’t stand still and we have to work hard to stay at the top. This deal with GRID is an important part of the esports evolution at Pinnacle. We have a reputation to maintain and thanks to the quality of data that GRID can provide, we’re only going to keep improving,” Marco Blume, Trading Director of Pinnacle said.

“There is no secret as to Pinnacle’s expertise across traditional sports and track record as a pioneer in esports betting. To align ourselves with such a powerful and well respected brand pays tribute to the work we have carried out to date in executing on GRID’s vision of building a scalable data infrastructure across the most relevant esports titles whilst hitting the mark in regards to the quality of the data solutions we provide. Combining an unrivalled market share in official data assets with Pinnacle’s trading powerhouse is an exciting proposition to bring to the market,” Moritz Maurer, CEO of GRID said.

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