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Digitain – GGE 2019 Retrospective

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Digitain - GGE 2019 Retrospective
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Suren Khachatryan takes a glance back at last week’s G2E Asia summit and looks forward to what it will take to succeed in emerging Asian territories.

 

The Global Gaming Expo (G2E) Asia once again showcased the biggest marketplace for the largest continent, with the definitive must-attend event on Asia’s igaming circuit last week. Now well-established in its 13th renewal, welcoming around 18,000 visitors and 200 exhibitors from all corners of the globe, its prominent place on the tradeshow circuit seems assured.

Digitain was on-site at The Venetian’s D719 stand, where once again we were able to meet existing partners, drive new business and showcase our latest products, uniquely localised for every region. It was a hugely rewarding experience, thanks to the newly configured twin-level expo hall, alongside a series of fresh set of informative conference tracks.

Moreover, Macau offered a timely conference at which to meet coherently, debate the merits and let good ideas win at a pivotal time for the industry as a whole. Whatever the conundrum: emerging territories and cultural taste, partitioned regulation, player engagement, acquisition and bonusing alternatives, social media marketing, post-event retention strategy… all these questions needed answers. And sometimes tough ones. So it was great to trade thoughts on broad plans and specific innovations with other industry leaders, in order that we might converge on the wisest road forward, with G2E Asia providing the perfect lens through which to distil details of every colour.

The overall growth of the igaming industry remains incredibly encouraging, particularly in these growth markets, and the international advance of sportsbook continues unchecked in most developing countries. That said, innovation remains the watchword, both in the markets you offer and the tools with which you allow your clients to engage. Staying positively demarcated from the competition is naturally crucial, and that’s what Digitain does best with our ever-evolving product portfolio.

For me, though, the overarching question was: will Asia fashion its own watershed PASPA moment for sportsbook? Comparisons to the U.S. may at first seem facile. However, the truth is that this patchwork Asian quilt of taste and regulation (not to mention competing tax bands which could inherently price any greedy regions out of the market, or send their players to off-shore illegals) is very reminiscent of what’s slowly unfolding stateside in sports betting.
In general, Digitain has experienced substantial growth in several international markets over the past 12 months. Strategically, in order to accommodate this expansion, we will be opening sales and business development offices in four core areas, including the Philippines. These offices shall locally service existing clients and partner needs as well as increasing our inquiry pipeline.

Make no mistake, this industry will always change and naturally evolve as we respond to opportunities and challenges – often two sides of the same coin. Yet the significance for suppliers and partners coming together to exchange their expert knowledge (be it niche or overarching) remains undimmed as we search for the most effective path through the regulatory woods. A flexible platform, which offers tools and technologies forged from hard-won worldwide experience, constitutes the key in a market where the mass market is belatedly taking off, as VIPs somewhat subside. You need to be nimble, responsible and compliant to take full advantage.
So, while there will always be more lessons to learn in this fluctuating industry, you’ll seldom go far wrong if you observe those three core tenets.

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Apex Legends Mobile version Launched in India | Quotes From ESFI, Qlan & Alpha Zegus

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Apex Legends Mobile version Launched in India | Quotes From ESFI, Qlan & Alpha Zegus
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As per the recent announcement by EA, the Apex Legends Mobile version launched in India. The battle royale game is finally ready to be unleashed for smartphone gamers on Android and iOS from today. Apex Legends is a free-to-play battle royale-hero shooter game developed by Respawn Entertainment and published by Electronic Arts.

 

Some statistics around the game globally:

On April 14, 2021, Respawn announced that Apex Legends has hit100 million players in total. This will have been boosted largely thanks to the release of the game on Steam and Nintendo Switch. The milestone is an important achievement for the battle royale over two years after it launched on Feb. 4, 2019.

In regards to their announcement, please find below the quotes of our clients, we request you to add this to your story if you are planning any around it.

Mr Lokesh Suji, Director, Esports Federation of India & Vice President of the Asian Esports Federation (AESF):

The launch of the mobile version of the free-to-play battle royale-hero shooter game Apex Legends is going to be a game-changer for the esports title in our country. The battle royale genre games have a huge player base in India and the title gets a major boost with more than 300 million mobile gamers in India. The first reactions from both professionals and casual gamers will be critical as this will reflect on the overall acceptance of Apex Legends mobile in India. Also, publishers need to look at the Indian market seriously by hosting major tournaments for our esports athletes.

Mr Sagar Nair, Co-Founder & CEO, Qlan, The Gamer’s Social Network:

Apex Legends Mobile launch is a very significant step towards tapping the Indian gaming ecosystem as mobile titles are big in India as they facilitate easier connectivity and accessibility for users and leverage the power of the mobile-first ecosystem of the country. With more than 100 million players already playing this battle royale game globally, the publisher needs to aggressively tap the Indian esports industry by hosting multiple tournaments and get it accessible easily for the third party tournament organisers which will fuel the game’s popularity in the region. The battle royale genre is among the favourites in the Indian esports circuit and as per the latest Newzoo report, India is among the emerging market which dominates mobile esports titles.

Rohit Agarwal, Founder & Director, Alpha Zegus, the next-gen marketing agency specializing in the domains of gaming & lifestyle:

With the launch of Apex Legend Mobile Version, it’s clear that companies that initially made AAA titles for PC/Console are now seeing the need to adapt to the rapidly growing mobile gaming market. It’ll also help bridge a critical gap, where mobile players would want to try out the PC version for a more immersive experience after playing the mobile version, and vice versa. Lastly, if this game becomes cross-platform play, it’ll be a game-changer.

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Asia

Macau Gaming Law Amended to Help Satellite Casinos

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Macau’s draft gaming law has been amended to help satellite casinos, which will now be able to operate for longer than the original three-year transition period, but without revenue sharing.

The original version of the law stated that all satellite casinos must be operating out of property owned by one of the six concessionaires. They were given the three-year timetable to comply. It was one of the most contentious areas of the gaming law, due to the potential impact on employment in Macau were they to cease to do business.

There are about 18 satellite casinos in Macau, out of a total of 40. Though some have already announced plans to close since the gaming law was published at the beginning of this year.

The amended law was presented to the commission evaluating the legislation on Friday, local media reports, citing commission head, legislator Chan Chak Mo. The new version states that even if the property where the casino is based is not owned by the concessionaire, it can continue operating as a managing entity if a contract is established with the operator.

They will only be able to charge management expenses and not share a percentage of gaming revenue.

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RJ Raunac, nCore Games & Dot9 Games Studio, Announces Apna Games – India’s First Location-Based Gaming Experience

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RJ Raunac, nCore Games & Dot9 Games Studio, Announces Apna Games – India’s First Location-Based Gaming Experience
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Leading game development and publishing company, nCORE Games has partnered with one of India’s biggest entertainers, RJ Raunac to release Apna Games for mobile. Developed by Mumbai-based studio, Dot9 Games, part of the nCORE Games ecosystem, Apna Games is a collection of location-based multiplayer games allowing you to square off against other players across the nation. It is the first location-based game experience made in India.

Featuring Ludo, Pool, Carrom, and Cricket Quiz, Apna Games lets you pick your state and represent it in any of these games against those from other parts of the country. This isn’t all, guiding you along the way is the dynamic and humorous voice of Bauaa aka RJ Raunac, complete with Hindi and English dialogue options.

“Apna Games is a passion project for me,” says RJ Raunac. “I’ve been a long-time player of video games and to actually work with a studio that shares the same vision as I have for a great game for everyone in India is a dream come true. I hope you have as much fun playing it as we did making it.”

In addition to a host of games to choose from, players will also be able to earn in-game currency that they can use to purchase products like headphones, from the IceSpice store, powered by the game’s publisher, Dot9 Games.

“With RJ Raunac’s infinite enthusiasm and Dot9 Games’ development prowess, we’re confident in Apna Games bringing gaming to an even bigger audience across the country,” says Vishal Gondal, Founder of nCORE Games. “By combining state loyalties and rivalries with polished gameplay we want to bring games to all.”

“Apna Games provides quick entertainment through simple gaming skills in games that have been a part of our culture”, says Deepak Ail, Co-Founder and CEO of Dot9 Games. “We felt we needed to create an immersive game that brings together Indian gamers, while offering them a multiplayer experience where players challenge others from different states through location based selection. Bauaa (RJ Raunac), is a much loved youth icon in the country and we wanted to give his fan base a game to enjoy and remember.”

Apna Games is developed by India’s most-experienced game studio, Dot9 Games whose developers have been responsible for some of the country’s biggest hits such as the ICC Cricket Fever, BioShock Mobile, and the world’s first Spider-Man game on mobile. Apna Games will be available for download from this Sunday, the 15th of May, on the Google Play Store.

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