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Will Online Casinos Replace Land Based Casinos?

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Will Online Casinos Replace Land Based Casinos?
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In an age of digitalization where the world is becoming increasingly dominated by the Internet, it makes sense that the gambling industry would follow suit – but are we certain that online casinos will replace land-based in the near future?

There’s no doubt that the popularity of online gambling has risen by a considerable amount over the last decade. Europe is the world’s leading force surpassing the US by a considerable margin in the online gambling market, but perhaps it would be naive to assume that the age of land-based casinos is over.

Online Casinos

So, first things first. If you were to ask any online casino gamer the reason why they choose to gamble online rather than in a nearby casino, we believe 99% of them will claim convenience as their number one motivator. After all, we now live in a world where just about any task can be done on a smartphone in the palm of your hand – from shopping for groceries and managing finances, to getting sports updates and watching the latest series on Netflix – so why should gambling be any different?

With online gambling, players can enjoy themselves without ever having to leave the comfort of their sofa. It is a world without limits where they’re free to play poker in their birthday suit whilst eating a bacon sandwich – and nobody can say anything to stop them. Ah, what bliss! What freedom! And in addition to this, legit online casinos are fiercely competitive and offer a wide variety of welcome bonuses which lure new players in with the tasty bait of no deposit bonuses and the chance to win something for nothing at the click of a button.

Moreover, the fact that online casinos can be accessed at any time and from any location with working internet access means that players have the ability to satisfy their desire to gamble whenever and wherever they wish. They could gamble for 365 days of the year if they wanted to (and if they were rich enough), and nobody is ever going to stop them.

Land-Based Casinos

Now, if you’ve read all of the above, you’re probably wondering why anyone would ever bother visiting a land-based casino ever again? However, if you consider socializing, drinking fancy cocktails and painting the town red with your best buddies to be a big part of the gambling experience, then online casinos just aren’t going to cut the mustard.

Take Las Vegas casinos, for instance, a place that is built to dazzle the senses and take you as far away from the real world as possible so that you can forget life’s troubles and have fun. Though gambling is a huge part of the Las Vegas casino experience, it isn’t everything, and The Entertainment Capital of the World is a prime example of what land-based casinos have to offer that online casinos do not.

If you still don’t believe us, imagine dressing up in your favorite outfit, booking yourself into a luxurious hotel with three of your best friends, then spending the entire night sat on your phone playing online blackjack. It just isn’t the same, is it? Of course, it costs a heck of a lot more to go and gamble in a fancy casino, but you are paying for the entire experience that will give you happy memories that last a lifetime rather than just covering the cost of your bets.

What does the future hold for casino gambling?

For sure, online casinos have become much more popular and the number of people using them will no doubt continue to rise, but we shouldn’t assume that just because something new has come on the scene traditional methods will be replaced. For gambling fans, both online casinos and land-based casinos have their own advantages and disadvantages, and decisions will be made based on the needs of each individual player.

For online casinos, people who enjoy the thrill of making money from the comfort of their home, or people who just want to fill in the time during the day when there is nothing else to do, are much more likely to spend money in online casinos. Convenience and simplicity are key motivators for this type of player and online casinos give them exactly what they need.

For land-based casinos, they will always attract the type of person who sees gambling as the ultimate night out or lavish event. Simulation can be fun, but it’s never as good as the real thing, and this is why land-based casinos will continue to prosper well into the future.

By: John Woods

About John Woods:

John is a professional copywriter with seven years of experience creating gripping content for a wide variety of audiences. His work has been published on UC Today, No Jitter, and InGenius. He’s a versatile writer who specializes in the fields of technology, cloud communications, as well as gaming and online casinos. In his spare time, he enjoys reading, watching football, playing guitar, and trying to learn Spanish.

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GoodLuckMate Publishes Insightful Report on Gambling Trends in Japan

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GoodLuckMate Publishes Insightful Report on Gambling Trends in Japan
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GoodLuckMate has published a comprehensive Japanese gambling statistics and trends report on its website, revealing some interesting industry insights. The analysis was posted in October 2022 and includes a range of relevant data focused on the gambling market as well as gambling habits in Japan.

With this report, readers will get to learn more about the legality of gambling in Japan, the most popular games among Japanese players, and the demographics of gambling fans in the country. Some key figures include:

  • Size of the online casino market in Japan – $6.7 billion
  • Forecasted Japanese online casino market size by 2027 – $10.1 billion
  • Sports betting market share – 40%
  • Casinos market share – 30%
  • Pachinko is the most popular game by market share
  • Pachinko makes up about 4% of the country’s GDR

This report also reveals how Japanese consumers feel about online casinos and how popular they are among players of different age and sex groups. It also covers the issue of problem gambling in the country, highlighting that about 3.2 million Japanese players have a gambling addiction.

“We have launched a dedicated version of our website for our Japanese readers. We find the Japanese gambling market extremely intriguing, and that’s why we thought it was important to dive deeper into it through this report,” Nerijus Grenda, CEO of GoodLuckMate, said.

“Creating the report took a lot of research, but, in the end, it was worth it because it gives a complete picture of the Japanese gambling industry as it covers several essential aspects of it,” Grenda added.

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Industry News

Allwyn International Reports €958.6 Million in GGR for Third Quarter

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Allwyn International Reports €958.6 Million in GGR for Third Quarter
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Allwyn International has announced its preliminary unaudited financial results for the three and nine months ended 30 September 2022 and provided an update on recent developments and current trading.

Allwyn reported €958.6m ($994.3m) in gross gaming revenue (GGR) for Q3 2022, up 11% year-on-year. The company also reported adjusted EBITDA of €319.9m, up 10% from the prior-year period. Allwyn’s adjusted EBITDA margin is at 54% as of its Q3 report, 1% down year-on-year.

Continued strong growth in online sales online channel contributed 46% of gross gaming revenue in the Czech Republic, compared with 39% in Q3 2021.

The third quarter of 2022 also saw Allwyn’s stock price rise after it was formally awarded the Fourth UK National Lottery licence, starting in February 2024.

In Q4, the company reached an agreement to acquire Camelot UK Lotteries Limited, the current operator of the UK National Lottery.

Robert Chvatal, CEO of Allwyn, said: “This quarter has seen Allwyn deliver yet another set of strong financial results. We have also continued to deliver on our inorganic growth strategies, with some exciting developments in the UK in particular. Our consolidated Gross gaming revenue increased by 11% year-on-year in the third quarter and consolidated Adjusted EBITDA increased by 10%, driven entirely by organic factors – demonstrating once again the resilience of demand for our products and of our business model.

“We also continue to deliver strong margins and generate robust free cashflows, reflecting our favourable cost structure and focus on cost and capital efficiency. The third quarter and start of the fourth quarter have also seen two milestones in the UK, which is set to become the sixth market where we operate lotteries. In September, Allwyn was formally awarded the Fourth Licence to operate the UK National Lottery for a decade starting in February 2024, following the Gambling Commission’s earlier announcement that we were the Preferred Applicant, and on 19 November we announced that we had reached agreement to acquire Camelot UK Lotteries Limited, the current operator of the National Lottery.”

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Industry News

TAPPX CELEBRATES 9TH BIRTHDAY AND LAUNCHES TECHSOULOGY

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Tappx, a leading global AdTech company, proudly announces the launch of Techsoulogy, a new corporate brand that unifies a broad portfolio of companies powering solutions for digital advertising, video content, mobile apps and video gaming across mobile, desktop, and CTV platforms.

The launch of Techsoulogy coincides with the 9th birthday of Tappx, which has grown rapidly since 2013 to reach 70 staff, and is forecast to surpass EUR 20 million of revenue this year. Tappx will now become part of the Techsoulogy brand while retaining its own name and unique position in the market. This is a major milestone in the company’s story, providing coherence of branding and messaging to a set of companies that have been launched or acquired by Tappx in recent years, with a total headcount approaching 100.

Alongside Tappx, Techsoulogy will be the corporate brand for four other companies focused on multiple complementary media and entertainment verticals including video generation and monetization, contextual advertising, and mobile game development. Each has been brought under the coherent messaging architecture and visual brand identity, with their own subtle twists. The Techsoulogy brand identity was defined with the help of Collaborabrands, and brought to life with words from Fernando Beltrán, visuals from Comuniza, and digital ecosystem development from Branng. Future brands entering the group will also be part of the consistent identity.

Daniel Reina, CEO at Techsoulogy and the founder of Tappx, commented:

“We believe this new brand architecture is an ideal model for our diverse companies, providing a common thread between them and creating a framework for us to keep growing and moving into new product categories. Tappx has been the engine behind this expansion, consistently growing in revenue and headcount even through challenging economic conditions, but it’s time for it to be part of something bigger.

“This includes not being afraid to talk about our vision for how technology and humanity will interact. How can we contribute human intelligence to artificial intelligence, and what qualifies us to have our say? As Tappx, we pioneered various initiatives to create a safer, more accessible, and more transparent digital environment at the expense of short-term profit: to help publishers adopt IAB standards; select only trustworthy, direct owned and operated traffic; and enable contextual advertising that improves user experience while protecting privacy. As Techsoulogy, we will do far more.”

Fernando Saiz Camarero, CMO at Techsoulogy, added:

“This has been an extensive project that began in mid-2021 when we asked our customers and partners what they value about us. We discovered that alongside our advanced technology, we’re best known for the quality of our people, ways of working, and culture. The team is our most powerful asset, and so we came up with the name Techsoulogy to encapsulate themes of technology, humanity and knowledge. As Techsoulogy, we will constantly explore, learn and improve to achieve more together than we ever could apart.”

Tappx recorded 97% revenue growth between 2020 and 2021 and is set to grow markedly again this year, with forecasts indicating revenue of at least EUR 20 million in 2022.

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