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Superlenny Casino finds its feet as a casino affiliate site

George Miller

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Superlenny Casino finds its feet as a casino affiliate site
Reading Time: 3 minutes

 

In the past, choosing an online casino was a relatively simple matter. All you had to do was navigate to one of the few sites out there and start playing. This was made even easier since most of the top sites a decade ago were simply extensions of the leading brick-and-mortar bookmakers. However, with the digital age taking full effect, this simple past is no longer a reflection of the current state of the market. Finding an online casino or sports betting website can be an overwhelming process these days, and the sheer number of potential choices is dizzying at times. Now one of the most memorable online casinos SuperLenny has made the jump into the casino affiliate market to help players find the right site for them.

At the end of 2018, SuperLenny closed down as a casino site. Rather than being consigned to the depths of the internet, SuperLenny has undergone a repackaging as a comparison site.

Why an online comparison site?
Online comparison websites do exactly what their name says – they allow you to compare many websites at once and make an informed decision based on the information provided in several set categories. In this sense, comparison websites act as aggregators of all the available sites out there and establish the criteria to compare them. Comparison websites provide less of a substantive review, rarely making a direct recommendation on which website you should use. Instead, you can go on comparison websites, such as SuperLenny, to compare all the possible options available and come to a more informed decision.

At a time of stricter regulations and operational difficulties, many casinos are feeling the pinch. Online comparison sites on the other hand are less exposed. In the case of SuperLenny it was the right decision to switch from operator to affiliate.

The convenience factor
Possibly the biggest attraction of comparison websites is the convenience factor. With the overwhelming amount of choice out there these days, it is simply not feasible to check each individual website and make an informed decision that way. In fact, if you were to do things this way, you wouldn’t have any time left to actually get down to betting and hopefully win some money. In this regard, using a comparison website can save you a considerable amount of time. Additionally, it also allows you to conduct a much more thorough search given how easy it would be to miss a website when conducting a manual search of all the options on offer.

Impartial advice vs biased reviews
Perhaps more surprisingly, comparison websites are a great way to give you access to information about the various options available without advocating for a specific one. With an innumerable number of blogs on the internet now, you can never be too sure where the person writing the review is getting their information from and how impartial they are in making a recommendation. With comparison websites, this doesn’t become an issue, as information about casinos is simply listed in an impartial manner rather than trying to sell you on one specific option. In fact, since comparison websites operate by receiving a commission when someone clicks on a referral link, it makes sense for them to offer you as many options as possible.

SuperLenny would appear to have an added advantage here. The Lennytalks section of the website is perfect for serving casino offers, news and promotions. As a trusted brand name, it is easier for SuperLenny to leverage that trust to provide users with casino information. For less established brands, this is an uphill struggle.

Will SuperLenny start a trend?
It is possible that more online casinos will look to the comparison model as a way to whether these uncertain times. Many operators may well be looking at SuperLenny on a more long-term scale before diving in themselves.

George Miller started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Affiliate Industry

Gamingtec CMO attended MAC 19 Kyiv Affiliate Conference

George Miller

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Gamingtec CMO attended MAC 19 Kyiv Affiliate Conference
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The Gamingtec marketing team attended the MAC 19 Kyiv Affiliate Conference, which took place in the Ukrainian capital on the 10th October. The event brought together representatives of leading companies in the iGaming industry, media buyers and affiliates, and provided great networking opportunities to all participants.

The conference was devoted to such topics as targeting and running traffic from social media, media buying with minimal resources, working with unpopular GEOs, etc. More than 2,000 attendants took part. Olga Stoyan, Chief Marketing Officer (CMO) of Gamingtec, commended the organisation of the event and said the conference satisfied her expectations. In her own words:

It is very important for us to keep up with trends in affiliate marketing. We need to optimize a conversion funnel on our platform and we expect affiliate marketing to help us with it. End customers attracted by affiliates pass several main stages: registration, playing, money withdrawal. Thus, we should optimize UX and UI for all the core components: user-friendly registration forms, customized display of the games, and a huge variety of payment systems integrated into our platform. Collaborating with affiliates on such conferences, we learn what may kill traffic conversion and which types of sales funnels are the most productive.

The Gamingtec CMO added:
Instead of theory of marketing, this conference focused rather on best practices, user experience and case studies. Specialists who generate traffic on an everyday basis shared their insights. Most of them were talking about social media, messengers and mobile applications, because 80% of players use mobile devices, according to statistics.

It is important to meet potential partners in person in the iGaming industry. International conferences inspire confidence and provide lots of opportunities for collaboration and networking. Stoyan stated, ‘I was impressed by the level of MAC 19. The event was well-organized, exhibition and market zones were prepared carefully’.

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Affiliate Industry

SEG Awards (Southern European Gaming Awards) 2019 Milan – Official Shortlist Announced

Zoltan Tundik

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Reading Time: 3 minutes

 

The shortlist for the inaugural SEG Awards is now live. See who has the chance to win in the 26 categories at European Gaming Congress 2019 Milan.

 

It has been quite an interesting battle during the online public voting stage for the inaugural Southern European Gaming Awards (SEG Awards 2019) which takes place during the European Gaming Congress (EGC).

On the 8th of November at Radisson Blu Hotel Milan, delegates will have the opportunity to decide the winners from the 26 categories in a final voting stage.

You can register here or view the agenda here!

The team has filtered out the database via the special logs and have found several categories in which more than 5 companies have advanced to the shortlist due to the same amount of votes received as their competitors. You can find the full list of shortlisted companies below:

(1/26) (Affiliates): Best Bingo Affiliate 2019 (shortlist)

  • BINGO REVIEWER (LCB)
  • NO DEPOSIT BINGO (LCB)
  • ASKGAMBLERS
  • XLMEDIA
  • LITTLE STAR MEDIA

(2/26) (Affiliates): Best Casino Affiliate 2019 (shortlist)

  • BLEXR
  • RAKETECH
  • GAMBLING.COM GROUP
  • BETTER COLLECTIVE
  • LCB (LATEST CASINO BONUSES)

(3/26) (Affiliates): Best Sports Betting Affiliate 2019 (shortlist)

  • FOOTBALL BET EXPERT
  • RAKETECH
  • ODDSCHECKER
  • BETTER COLLECTIVE
  • XLMEDIA

(4/26) (Operators): Best Bingo Operator 2019 (shortlist)

  • REPLATZ
  • WINTOTO
  • LOTTOMATICA
  • UNIBET
  • STARVEGAS

(5/26) (Operators): Best Lottery Operator 2019 (shortlist)

Special case, equal amount of votes

  • REPLATZ
  • LOTTOMATICA
  • STARCASINO
  • EUROBET
  • WINTOTO (6.07%)
  • PLANETWIN365 (6.07%)

(6/26) (Operators): Best Casino Operator 2019 (shortlist)

Special case, equal amount of votes

  • STARCASINO
  • SNAITECH
  • CODERE
  • SISAL
  • VIDEOSLOTS (3.86%)
  • BETSSON (3.86%)

(7/26) (Operators): Best Sports Betting Operator 2019 (shortlist)

  • REPLATZ
  • PLANETWIN365
  • 1XBET
  • BETANO PORTUGAL
  • SCOMMESSEITALIA

(8/26) (Operators): Best Customer Support in Casino 2019 (shortlist)

Special case, equal amount of votes

  • EUROBET
  • STARCASINO
  • BETSSON
  • LUCKIA (3.69%)
  • CODERE (3.69%)
  • PLANETWIN365 (3.69%)
  • REPLATZ (3.69%)
  • LEO VEGAS (3.30%)

(9/26) (Operators): Best Customer Support in Sports Betting 2019 (shortlist)

Special case, equal amount of votes

  • PLANETWIN365
  • SNAITECH
  • MARATHONBET
  • REPLATZ
  • 1XBET (3.97%)
  • MARCAAPUESTAS (3.97%)

(10/26) (B2B – sports): Best Sports Betting Innovation 2019 (shortlist)

Special case, equal amount of votes

  • INPLAYNET
  • ALTENAR
  • INSPIRED GAMING
  • DIGITAIN
  • KAMBI (5.06%)
  • NSOFT (5.06%)

(11/26) (B2B – sports): Rising Star in Sports Betting Technology 2019 (shortlist)

  • INPLAYNET
  • ALTENAR
  • GIG (GAMING INNOVATION GROUP)
  • BETINVEST
  • DIGITAIN

(12/26) (B2B – sports): Best Overall Sports Betting Provider 2019 (shortlist)

  • SBTECH
  • INPLAYNET
  • ALTENAR
  • DIGITAIN
  • SG DIGITAL

(13/26) (B2B – sports): Best Mobile Betting Provider 2019 (shortlist)

  • INPLAYNET
  • BETCONSTRUCT
  • ORYX GAMING
  • DIGITAIN
  • BEST GAMING TECHNOLOGY (BGT – PLAYTECH)

(14/26) (B2B – sports): Best Overall eSports Service Provider 2019 (shortlist)

  • ULTRAPLAY
  • INBET GAMES
  • ESPORTS ENTERTAINMENT GROUP
  • BTOBET
  • ABIOS GAMING

(15/26) (B2B – sports): Best Overall Virtual Sports / Fantasy Sports Provider 2019 (shortlist)

  • GOLDEN RACE
  • INSPIRED GAMING
  • NSOFT
  • GLOBAL DAILY FANTASY SPORTS INC
  • SPORTRADAR

(16/26) (B2B – sports): Rising Star in the Virtual Sports / Fantasy Sports 2019 (shortlist)

Special case, equal amount of votes

  • GOLDEN RACE
  • NSOFT
  • GLOBAL DAILY FANTASY SPORTS INC
  • FSI – FANTASY SPORTS INTERACTIVE (8.80%)
  • KIRON INTERACTIVE (8.80%)
  • INSPIRED ENTERTAINMENT (8.50%)

(17/26) (B2B – casino): Online Casino Innovator 2019

  • INPLAYNET
  • TOM HORN GAMING
  • WORLDMATCH
  • AMUSNET GAMING
  • HABANERO

(18/26) (B2B – casino): Rising Star in Online Casino Technology 2019 (shortlist)

Special case, equal amount of votes

  • INPLAYNET
  • EVOLUTION GAMING
  • EGT INTERACTIVE
  • WAZDAN (3.73%)
  • IGAMINGPLATFORM (IGP) (3.73%)
  • TOM HORN GAMING (3.57%)

(19/26) (B2B – casino): Best Online Casino Provider 2019 (shortlist)

  • INPLAYNET
  • NETENT
  • SWINTT
  • PLAY’N GO
  • WORLDMATCH

(20/26) (B2B – casino): Best Slots Provider 2019 (shortlist)

  • PLAY’N GO
  • INPLAYNET
  • WAZDAN
  • NETENT
  • WORLDMATCH

(21/26) (B2B – casino): Best Live Casino Provider 2019 (shortlist)

Special case, equal amount of votes

  • WIREX/PORTOMASO GAMING (9.26%)
  • NETENT (9.26%)
  • EZUGI (9.26%)
  • VIVO GAMING (8.73%)
  • AUTHENTIC GAMING (8.73%)
  • EXTREME LIVE GAMING (8.73%)
  • EVOLUTION GAMING (8.73%)
  • EVERYMATRIX (7.94%)
  • BETCONSTRUCT (6.88%)
  • XPROGAMING (5.29%)

(22/26) (Connected): Best Overall Payment Service Provider 2019 (shortlist)

Special case, equal amount of votes

  • PAYSAFE
  • TRUSTLY
  • WORLDPAY (8.90%)
  • EURO PAYMENT GROUP (8.90%)
  • WIRECAPITAL (8.70%)
  • HIPAY (8.70%)
  • KALIXA ACCEPT (5.80%)

(23/26) (Connected): Best iGaming Service Provider 2019 (Translation and Localization, Hosting Services, Consultancy, Marketing) (shortlist)

Special case, equal amount of votes

  • ALL-IN GLOBAL
  • ISOFTBET
  • NETSHOP INTERNET SERVICES
  • IFORIUM
  • BETCONSTRUCT – SPRINGBME (5.93%)
  • DIGITAL CHOO (5.93%)

(24/26) (Connected): Best Testing Laboratory 2019 (shortlist)

  • BMM TESTLABS
  • GAMING LABORATORIES INTERNATIONAL(GLI)
  • QUINEL
  • ECOGRA
  • SLOVENIAN INSTITUTE OF QUALITY AND METROLOGY (SIQ)

(25/26) (Connected): Best Support for Responsible Gambling 2019 (shortlist)

  • INPLAYNET
  • NETENT
  • MICROGAMING (13.99%)
  • BF GAMES (13.99%)
  • ORYX GAMING
  • SG DIGITAL

(26/26) (B2B – casino): Best Mobile Casino Provider 2019 (shortlist)

Special case, equal amount of votes

  • GAMEART
  • NETENT
  • TOM HORN GAMING
  • ISOFTBET
  • YGGDRASIL (3.75%)
  • EVOLUTION GAMING (3.75%)
  • QUICKSPIN (3.75%)
  • PUSH GAMING (3.75%)

The winners of each category will be decided by a final voting stage which will be available for the delegates attending CEEGC Budapest and will be revealed in the final session of the event.

Shortlisted companies benefit of a 10% discount from the tickets by using the promo code “shortlisted”.

Make sure you take advantage of this unique opportunity of learning and networking with the gambling industry in Europe via the EGC platform every year.

Register here!

Browse the official event website here:  www.europeangamingcongress.com

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Affiliate Industry

Lisbon will be for affiliates and Endorphina this October!

George Miller

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Lisbon will be for affiliates and Endorphina this October!
Reading Time: 1 minute

 

Mid October will be a time for one of the biggest gambling affiliate exhibitions to take place in Lisbon. iGB Affiliate Lisbon has become part of the iGB events organized by Clarion and the event is expected to bring over 1200 visitors and unite them all under one roof and one brand.

Event consists of conference, exhibition and unique networking opportunities. The exhibitors are expected to be focusing on attracting affiliate´s attention more than ever and Endorphina, the ambitious game provider brand is among them. Company will be taking their top sales managers and also company´s recently established CEO Jan Urbanec.

The company has shared that their stand is going to be the center of attention, located under the number D41, it should be offering a unique experience and fun for visitors such a as do games in provider´s game portfolio.

Endorphina has paid a great attention to affiliates and affiliate marketing related events recently and their presence continue strong in following months with more events scheduled.

„We try to identify the key affiliates and develop a special business relationship together. All this leads to the fact that affiliates will have most of materials about our games for free and also customized to their needs. We believe in affiliate´s influence on players and casinos and we are here for this trend,“ says Jan Urbanec, CEO of Endorphina. He has recently spoken about this topic during his presentation in Kyiv Affiliate Conference too.

Do you have your trip to Lisbon planned yet? Make sure too book a meeting with Endorphina representatives via dedicated landing page: https://endorphina.com/igb-live-lisbon.

 

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