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Norwich City Football Club Partners with Dafabet

Niji Narayan

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Norwich City Football Club Partners with Dafabet
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Dafabet has entered into a deal with Norwich City Football Club and become the principal club partner and main shirt sponsor ahead of the club’s return to the Premier League.

Dafabet has a strong heritage within sports sponsorship, particularly within the Premier League and Scottish Premier League, having featured on the shirts of Sunderland, Burnley, Aston Villa and Fulham.

“This really is an exceptional deal for Norwich City Football Club. Not only is it the most lucrative partnership the Club has ever had by some way, this partnership alongside our commercial operation allows us to be materially more competitive as a self financed club. Something we are constantly striving to be in everything we do. Securing shirt sponsorships at this level is of vital importance and with Dafabet’s history and longevity in sports sponsorship, we have an excellent partner to join us on our journey. We are delighted to be partnered with a top class and respected brand, synonymous with football and sporting sponsorships,” Norwich City’s COO, Ben Kensell said.

“Everyone at Dafabet is delighted that we are now to be associated with Norwich City Football Club. We are proud of our past association with the Premier league, but we are even more proud to begin the new season with a partner steeped in history and tradition and a club that is highly respected for its sporting values. For us, this is the start of a very long relationship,” Dimitris Karatzas, Chief Executive of Dafabet said.

“From our initial meetings with the club the ambition they show is clear to see. They have a unique and fresh approach which is evident both on and off the pitch. We congratulate Norwich City on their return to the Premier League and look forward to working together and achieving common goals,” John Cruces, Head of Sponsorships at Dafabet said.

“Throughout our dealings with the team at Dafabet they’ve been nothing but professional, and a real pleasure to work with. We thank Dimitris, John and all the team for their brilliant support,” Ben Tunnell, Head of Commercial Development at Norwich City stated.

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Pariplay Appoints Andrew Maclean as its New Sales Director

Niji Narayan

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Pariplay Appoints Andrew Maclean as its New Sales Director
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Pariplay Ltd, a leading provider of internet gaming systems, has appointed Andrew Maclean as its new sales director.

Maclean is having more than 15 years of experience in the iGaming industry. He served as the director of commercial account management at SG Digital, the digital division of Scientific Games. Other senior roles which he held include head of partner management at Ongame and commercial director at NYX Gaming Group.

“I really look forward to working for Pariplay and bringing my extensive experience from the iGaming industry to further strengthen their brand and extend their increasingly strong footprint on the B2B market. Pariplay has a cutting-edge product and I cannot wait to be part of their successful journey. As well as their strong proprietary games content, I will be engaging customers with Pariplay’s stellar aggregation platform, all available by a single, swift implementation of Fusion,” Maclean said.

“In addition to his unparalleled reputation, Andrew brings a wealth of experience to the role that will help Pariplay continue to strengthen its presence across regulated iGaming regions. We expect this to be another landmark year for the company and look forward to the expanded role that our sales team will play in meeting that objective,” Adrian Bailey, Managing Director of Pariplay, said.

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William Hill Announces New CFO and COO

Niji Narayan

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William Hill Announces New CFO and COO
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William Hill has appointed Matt Ashley as its chief financial officer and executive director to the board. He will take over the new positions on 6 April.

William Hill announced earlier that its current CFO, Ruth Prior, would be leaving to join Element Materials Technology.

Prior would leave William Hill at the end of its annual general meeting on 15 May and would remain as CFO until that date.

The board said Prior and Ashley would work together in the intervening period to ensure a smooth handover.

Ashley is joining William Hill from FTSE 250 passenger transport operator National Express, where he gained chief financial officer experience before leading their North American business as president and chief executive officer. Most recently, he held the position of group business development director.

William Hill also announced that Stephen Parry would join its executive committee as chief operating officer later this year. Parry is currently the integration director of Flutter.

“These two key appointments reinforce our focus on building a high calibre team. Matt and Stephen bring significant strengths to the company. Matt has a wealth of international financial and US experience as well as being an experienced CFO of a FTSE 250 listed company,” Ulrik Bengtsson, chief executive officer of William Hill, said.

Parry, meanwhile, came with a first-class track record of driving digital change, operational focus and customer experience in senior roles at Vodafone and Flutter, Bengtsson said.

“I look forward to welcoming them both to William Hill,” Bengtsson added.

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Digitain boosts gaming catalogue with ReelNRG integration

George Miller

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Digitain boosts gaming catalogue with ReelNRG integration
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Global platform provider adds to award-winning casino offering

Leading sportsbook and casino platform provider Digitain has partnered with dynamic slot supplier ReelNRG.

The integration of ReelNRG’s UKGC and MGA-licenced portfolio of premium slots, jackpots and promotional tools reinforces Digitain’s track-record of providing its 70+ operator network with a diverse variety of revenue streams.

Famous for its pitch-perfect sounds, flawless graphics and innovative features, ReelNRG’s action-packed portfolio has been making significant waves in the industry following its launch in 2016.

The deal will see popular ReelNRG releases including Wild KaraokeReel Hunters and Riches of Moscow added to Digitain’s market-leading casino platform, comprised of an immersive in-house game collection along with over 3,000 titles from leading industry suppliers.

Delivered alongside its diverse selection of sports betting markets, Digitain’s award-winning casino suite can be easily integrated via its modular and flexible APIs.

Commenting on the deal, Samvel Mrktumyan, Head of External Communications at Digitain said: “ReelNRG’s multi-lingual, multi-currency and stunningly animated portfolio is a must-have for any operator, and this agreement yet again demonstrates Digitain’s commitment to equipping its partners with content of the highest calibre.

“ReelNRG is one of the industry’s most exciting suppliers, and we look forward to cultivating a fruitful and long-term commercial relationship.”

Harsharan Gill, Head of Product at ReelNRG added“Digitain’s widely-acclaimed package of ground-breaking casino and sportsbook solutions powers a diverse and extensive international operator portfolio, so we are immensely proud to sign with the company.

“With advanced graphics, innovative gamification features and immersive sound-effects, our product offering is sure to be a hit with Digitain’s partners and their players.” 

Fully customised for the varied challenges of diverse legislative environments, Digitain’s comprehensive package of sports betting and casino solutions received multiple awards for excellence in 2019, including the EGR, RGW, CEEGC and BEGE Awards.

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