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Online poker stronger than ever or gathering a new audience?

Zoltan Tundik

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Photo by jalil shams from Pexels
Reading Time: 2 minutes

 

There is no doubt that online poker is here to stay and growing in popularity every year. Millions of players are opting every hour to play in tournaments or sit in with other poker players from around the world.

According to current estimates, the worldwide poker market is worth well over $9 billion, but there are many rumors saying that it is slowly dying. That is certainly not the case and if we examine the situation, online poker is not dying, it’s evolving and shifting towards a new audience.

We can’t, of course, compare with the online poker boom in the 2000s which led to a rise in the number of people playing online and in real-world scenarios. This was the period in which more people learned about Texas Hold’em, I am certainly part of this generation.

The evolution of online poker has many layers and among which we can name the adoption of mobile gaming and of course the changes in the players.

The players have learned a lot and they have also evolved and we can certainly say the game has changed. It seems that it is no longer enough to read games off one’s starting hand and achieve long-term profitability. It has to be more than that!

Today, there are many online poker schools and some of them even give free bankrolls away, coach and try to train winning players. If you search online, you can find a plethora of free articles accessible to everyone to help a player to improve their game.

Poker is a skill game and always had a social side. The game is enjoyed by a mixed crowd of players across the globe and all of them have their role models or patterns they follow. Some are fantasizing of becoming a genuine Bret Maverick (played by Mel Gibson in Maverick) and making millions by being smart at the poker table or dream about becoming a brand ambassador at one of the large poker operators, just like Martin Jacobson (Swedish professional poker player) or Vivi Saliba (Brazilian professional poker player).

Online poker has become a gigantic industry in the past ten years and is attracting both male and female players to play and compete for that big pot. Winning at poker is always a great experience and these guys are striving to have these experiences as often as possible.

But, as we always analyze the future player, we must analyze online poker in the perspective of millennials. Does online poker appeal to millennials or it is overlooked because of the gambling part.

Well, you might be surprised to learn that online poker fits millennials like a glove, this is why I’ve mentioned a new audience in the introduction part.

Online poker is an enjoyable way to utilize skills, there is no need for a large investment, it’s a great way to blow off some steam and it’s fun! All these assets make it appealing for millennials, who are generally the most educated generation ever. Just think about some of the skills the millennials possess. By using their skills, millennials can have a broader insight into the world of poker and not to mention that the game can be played anywhere via a smartphone or tablet.

Online poker can be played wherever you are while retaining the social aspect and you can chat and play with people all over the world. It’s a win-win situation for both the online poker operators as well as for the generation that has to prove their skills.

After starting out as an affiliate in 2009 and developing some recognized review portals, I have moved deeper into journalism and media. My experience has lead me to move into the B2B sector and write about compliance updates and report around the happenings of the online and land based gaming sector.

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eSports

“The Godfather of Esports Racing” Takes Top Step at Millennial Esports

Zoltan Tundik

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https://www.nissanusa.com/gt-academy.html
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Darren Cox, Founder of Nissan’s famed GT Academy, now behind the wheel as CEO

Millennial Esports Corp. (“Millennial” or the “Company,” TSX VENTURE: GAME, OTCQB: MLLLF), has appointed Darren Cox as company CEO and President, effective immediately. The founder of Nissan and Sony’s GT Academy, Cox previously served as Nissan’s Head of Global Motorsport. Also the man behind World’s Fastest Gamer, Cox has spent more than two decades immersed in the automotive, motorsport, and gaming industries, earning the moniker “The Godfather of Esports Racing.”

“Darren has proven throughout his career and during his time with Millennial that he is an innovative thinker with an innate ability to get things done,” said Board member Peter Liabotis. “In appointing Darren as CEO, we have not only secured the best man for the job, we have also reaffirmed our commitment to esports racing and marketing data for the growing esports industry.”

Cox made his mark in the motorsport industry as Global Motorsport Director for Nissan and head of Global Sales and Marketing for the Nissan Motorsport Brand. During his time with Nissan, Cox was responsible for the ground-breaking GT Academy program between 2008 and 2015, which took PlayStation gamers and turned them into international racing drivers for the Japanese manufacturer.

Previously, during his 18-year tenure at the Renault Nissan Alliance, Cox held several senior positions including Digital Marketing Director for Europe where he was responsible for, amongst other areas, customer data for marketing. It was in this role that Cox first realized the incredible value of data collection and analysis.

“I have seen the potential of Millennial Esports from day one and am excited to shape the company’s future with the talented group of people we have assembled,” said Cox in welcoming his move from Global CMO and President to CEO and President.

“That future is an unwavering focus on esports racing and data provision for the esports industry as a whole. These are still white spaces with a huge upside in terms of revenue that we can exploit through a combination of my background and our assets, such as our in-house gaming studio Eden Games and our data experts at Stream Hatchet.”

Cox replaces hospitality and technology industry veteran Steve Shoemaker, who has successfully completed his work in restructuring the company. “Steve has done a tremendous job leading the company to focus on its core esports racing and data analytics assets while reducing its overhead cost structure and moving the company towards profitability. We would like to thank Steve for his efforts in positioning the company for its next phase of growth and wish him well in his next endeavour,” said Board member Bryan Reyhani.

About Millennial Esports Corp.
Millennial Esports Corp. (MEC) recently restructured its business and leadership team. MEC now focuses exclusively on two areas – esports racing and esports data provision. With publishing, IP, content, and data expertise in its portfolio, combined with a new board and management team, MEC is ready to lead the rush to profitability in the esports industry.

MEC aims to revolutionise esports racing and the racing gaming genre via its industry-leading gaming studio Eden Games (Lyon France) which focuses on mobile racing games and its unique motorsport IP, including World’s Fastest Gamer (created and managed by wholly-owned subsidiary IDEAS+CARS, Silverstone UK).

Building on the leading position of Stream Hatchet (a Barcelona, Spain-based wholly-owned subsidiary) MEC provides robust esports data and management information to brands, sponsors, and industry leaders. This data allows the esports industry to use this data to monetize the huge number of eyeballs in the gaming and esports space.

SOURCE Millennial Esports Corp.

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Industry News

bwin Selects Fresh8 Gaming to Support Advertising across Germany and Austria

Niji Narayan

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bwin Selects Fresh8 Gaming to Support Advertising across Germany and Austria
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German sports betting company bwin has selected with Fresh8 Gaming to support their advertising across Germany and Austria.

bwin will use Fresh8 across their marketing channels including programmatic, display and social. The deal will see bwin adverts pushed automatically across tier 1 publishers including Bild and other big German sports news sites.

Fresh8 creates optimised marketing assets automatically from an operator’s event and CRM data. This optimises bwin’s marketing spend through real-time creative decisions and minimises the time and overhead of producing, and distributing, digital marketing assets by hand.

“We are thrilled to enter the German and Austrian market with the region’s market leader. Such an iconic brand backing our product and technology is a big win for us. They really understand how automation in marketing departments can be the next big driver of revenues for their business,” Andrew Sharland, CEO at Fresh8 Gaming said.

“bwin differentiates itself from the competition in its marketing through its deep customer understanding. We analyze target group behavior and generate as many touchpoints as possible across channels (digital, TV, out-of-home, print, sponsoring, social) on the fans’ way to match day. Thanks to the partnership with Fresh8 we are able to bring this difference home in real time and personalized for our customers. It also enables us to do this automatically and on a large scale across all our advertising channels,” a spokesperson of bwin said.

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Latest News

IBIA Report Reveals Decline in Suspicious Activity Alerts in Q2 2019

Niji Narayan

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IBIA Report Reveals Decline in Suspicious Activity Alerts in Q2 2019
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The International Betting Integrity Association (IBIA) has reported that the number of alerts for suspicious wagering activity fall 17% year-on-year for Q2 2019.

Tennis, which has generated the most alerts in recent quarters, remained the main concern in Q2. Football ranked second. IBIA also raised two alerts each for volleyball and esports and one each for table tennis, pool, basketball and ice hockey.

Europe accounted for 25 alerts, with the continent generating the most reports of suspicious activity around football, with 13. Asia, meanwhile, accounted for 13 alerts, including ten for tennis. Eight of these ten were flagged for suspicious activity in Uzbekistan.

Four alerts were generated from activity in South America– two each for tennis in Argentina and football in Brazil – with three tennis alerts for North America.

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