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Online poker stronger than ever or gathering a new audience?

Zoltan Tundik

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Photo by jalil shams from Pexels
Reading Time: 2 minutes

 

There is no doubt that online poker is here to stay and growing in popularity every year. Millions of players are opting every hour to play in tournaments or sit in with other poker players from around the world.

According to current estimates, the worldwide poker market is worth well over $9 billion, but there are many rumors saying that it is slowly dying. That is certainly not the case and if we examine the situation, online poker is not dying, it’s evolving and shifting towards a new audience.

We can’t, of course, compare with the online poker boom in the 2000s which led to a rise in the number of people playing online and in real-world scenarios. This was the period in which more people learned about Texas Hold’em, I am certainly part of this generation.

The evolution of online poker has many layers and among which we can name the adoption of mobile gaming and of course the changes in the players.

The players have learned a lot and they have also evolved and we can certainly say the game has changed. It seems that it is no longer enough to read games off one’s starting hand and achieve long-term profitability. It has to be more than that!

Today, there are many online poker schools and some of them even give free bankrolls away, coach and try to train winning players. If you search online, you can find a plethora of free articles accessible to everyone to help a player to improve their game.

Poker is a skill game and always had a social side. The game is enjoyed by a mixed crowd of players across the globe and all of them have their role models or patterns they follow. Some are fantasizing of becoming a genuine Bret Maverick (played by Mel Gibson in Maverick) and making millions by being smart at the poker table or dream about becoming a brand ambassador at one of the large poker operators, just like Martin Jacobson (Swedish professional poker player) or Vivi Saliba (Brazilian professional poker player).

Online poker has become a gigantic industry in the past ten years and is attracting both male and female players to play and compete for that big pot. Winning at poker is always a great experience and these guys are striving to have these experiences as often as possible.

But, as we always analyze the future player, we must analyze online poker in the perspective of millennials. Does online poker appeal to millennials or it is overlooked because of the gambling part.

Well, you might be surprised to learn that online poker fits millennials like a glove, this is why I’ve mentioned a new audience in the introduction part.

Online poker is an enjoyable way to utilize skills, there is no need for a large investment, it’s a great way to blow off some steam and it’s fun! All these assets make it appealing for millennials, who are generally the most educated generation ever. Just think about some of the skills the millennials possess. By using their skills, millennials can have a broader insight into the world of poker and not to mention that the game can be played anywhere via a smartphone or tablet.

Online poker can be played wherever you are while retaining the social aspect and you can chat and play with people all over the world. It’s a win-win situation for both the online poker operators as well as for the generation that has to prove their skills.

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Aspire Global Acquires Leading B2B Sportsbook Provider Btobet

George Miller

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Aspire Global Acquires Leading B2B Sportsbook Provider Btobet
Reading Time: 2 minutes

 

Aspire Global has signed an agreement to acquire 100% of the shares of BtoBet Ltd, a leading B2B sportsbook and technology provider. The acquisition of the sportsbook constitutes a key part of Aspire Global’s growth strategy since it is a major step in creating an offering that covers the main elements of the B2B iGaming value chain. Together with the acquisition last year of the leading aggregator and games studio Pariplay, the purchase of BtoBet’s sportsbook platform positions Aspire Global among the world’s leading iGaming suppliers.

The purchase price is €20 million in cash of which €15 million at closing and €5 million twelve months after closing. In addition, there is an additional consideration based on BtoBet’s performance two years after closing. This consideration is seven times BtoBet’s EBIT in the second year from closing date minus the purchase price of €20 million. In 2019, BtoBet had revenues of €4.4 million and an EBITDA of €1.5 million and in the first six months of 2020 revenues were €3.1 million and EBITDA €1.2 million. The transaction is supposed to be closed during Q4 2020 with material positive effect on Aspire Global’s EBITDA as of 2021. The acquisition is not expected to have any material effect on the financial results in 2020. BtoBet is headquartered in Gibraltar and has almost 100 employees, the majority of which are based in the offices in Italy and North Macedonia.

With the proprietary sportsbook Aspire Global will control the IP in the full value chain and consequently also steer the complete roadmap. In addition, the proprietary sportsbook provides Aspire Global with the highest flexibility when it comes to adding new features and securing fast time to market.

BtoBet has 32 operators on its platform in Europe, Latin America and Africa. The company is a leading provider in Latin America and Africa and with the acquisition Aspire Global, with its broad presence in Europe and recent establishment in the US, takes a prime position also in these two growing markets. BtoBet’s platform, named Neuron 3, provides operators with the core technology for a player-centric environment to facilitate their player interaction in placing their bet in any channels of choice. The result is a betting experience with an accentuated entertainment perspective based on the seamless transition of the core technology which adapts to various scenarios related to the players’ behaviour through any channel, any jurisdictions and markets’ requirements.

Tsachi Maimon, CEO of Aspire Global, said: “Aspire Global now enters the sports betting arena with storm strength. With the acquisition of BtoBet we have become a true global B2B company which owns and provides an iGaming platform, sports betting, casino games and games aggregator as well as managed services for all continents and markets. Aspire Global can now compete for any deal, big or small, that exists out there.”

Tsachi Maimon continued: “This is a perfect match. We are impressed by the qualities of the Neuron Sports platform and in addition we will get access to new growth markets, new potential big deals and new opportunities.”

Alessandro Fried, founder and shareholder of BtoBet, said: “I am truly enthusiastic by the opportunities we see by becoming part of Aspire Global, the powerhouse for iGaming operators. With our joined forces we will take this new global iGaming offering in every corner of the earth. We have been in the industry for a long period of time and finally we met the perfect partner that matches our vision and with which we can build a stronger presence globally.”

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Week 38/2020 slot games releases

George Miller

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Week 38/2020 slot games releases
Reading Time: 5 minutes

 

Here are this weeks latest slots releases!

The much awaited ‘Lucky Scarabs’ by Booming Games is about to be made available in all the best casinos. Shane Cotter, Booming Games’ Director of Product says, “This game promises to be a wild ride; as scarab beetle after scarab beetle pour onto the reels creating wild wins everywhere you look. And it gets even wilder in Free Spins, with the addition of Sticky Scarab Wilds making for some huge wins.”

 

Gamzix has released their new product – Book of Symbols slot – the demo version of which is already available on their website. The main plot of the Book of Symbols slot is a search for treasures in the pyramids of Ancient Egypt. The game is filled with sacred symbols, hieroglyphs and scarabs, following which the player goes the way to the divine light. Overcoming all trials, you gain eternal youth of the soul, living beyond space and time. The high quality 3D design makes it possible to appreciate all the advantages of the slot even better, and the music brings it closer to the theme of the game.

Gamzix launches the newest Book of Symbols slot

 

Yggdrasil, has released its latest YG Masters title, 2 Gods Zeus vs Thor, in partnership with 4ThePlayer after a successful limited exclusive launch with GVC. The five-reel slot features world first feature DUAL SPIN™, with Red or Blue spins corresponding with the different Gods on the reels. If the winning spin matches the reel, it is doubled. When the Win Spins bonus is triggered after three scatter symbols land, every spin is a win with an ever-increasing multiplier, which grows as players correctly guess who wins, Zeus or Thor. Win Spins are also packed with retriggers, creating an immersive gaming experience like no other.

 

Yggdrasil releases electrifying 2 Gods: Zeus vs Thor in partnership with 4ThePlayer.com

 

iSoftBet, the leading online and mobile casino content provider, has released the thrilling Western Gold Megaways™ to its network, following a successful exclusive period with operators. Brands including Betsson, Stoiximan, Softswiss and 10cric have had exclusive access to the game before being rolled out to the iSoftBet network. The game proved incredibly popular with Betsson players, leading to Western Gold Megaways™ taking the crown as its most successful exclusive partner launch ever. This new Megaways™ title, set in a frontier town of the Wild West, features classic cascading wins as well as a random “Max Megaways” modifier which can trigger at any time, guaranteeing the maximum number of 117,649 ways and a shot at multiple cascading wins.

iSoftBet rides into town with Western Gold Megaways™

 

Wrapped in brilliant graphics and splendid animation, this slot has a great potential to become the highlight for all curiosities. We call it the Chance Machine saga by Endorphina. This classic 5-reel, 3-row, 20 fixed-line online slot provides players with shimmering reels and symbols. It is a perfect fusion of quality design, a classic theme and solid mathematics. The best gemstone cutters worked on the symbols of this dazzling slot. The beautiful Crown acts like a wild symbol that appears on 2,3 and 4 reels and substitutes for all symbols and expands vertically to complete the combination to amaze players with wins. Gold and brilliant stars are the scatter symbols that count on any position on the reel.

Chance Machine 20 – the milestone of the craftsmen work

 

Play’n GO have unleashed their latest offerings into the markets today and, in an unprecedented move have released not one, not two but THREE brand new titles, in what they are calling The Wealth Series. The Wealth Series consists of Celebration of Wealth, Temple of Wealth and Beast of Wealth; three titles that come together to create a complete overall gaming experience. Each game is based around different cultural aspects of prosperity featuring various signs and symbols of wealth. While each game contains its own free spins feature, giving players the choice and control of how they wish to play the feature.

Play’n GO Bring the Wealth with Triple Game Release

 

NetEnt is offering players a feature-packed sail across the reels in Rage of the Seas, the new addition to its award-winning portfolio. The 5×4 video slot, which has expanding reels that can create up to 5488 betways, is rich with features, including Spreading Wilds and Stacked Wilds, as well as Major and Minor Reel Upgrades to boost winning potential. The base game also offers a double Multiplier, Free Spins and Extra Free Spins, creating an action-packed gaming experience that maintains engagement levels throughout the session. One unique feature with Rage of the Seas is that it offers two ways to get into Free Spins, either via collecting Scatters or by opening up all areas. The Free spin feature also offers the same double multiplier as the base game does.

NetEnt readies the cannons in Rage of the Seas

 

Pragmatic Play, a leading content provider to the gaming industry, has released its combat-filled futuristic escapade, Star Bounty. The supplier’s latest 4×6, 4,096 payline title sees players exploring space as they search for big bounties amongst the stars with high-tech weaponry. With Tumbling wins ensuring every winning spin is prolonged, and a missile feature which fires into random symbols on reels two, three and four, turning them into Wilds, Star Bounty is another action-packed addition to the Pragmatic Play portfolio.

Pragmatic Play’s New Launch Star Bounty Takes Players to the Cosmos

 

Playson transports players back in time on a mystical African adventure with the launch of its new game, Rise of Egypt Deluxe. Set in the legendary land of pyramids and Gods, this 3×5 videoslot with 20 paylines sees Playson update its classic, Rise of Egypt, with additional thrilling features. This new title has been developed with excitement at its core and is the first to give Playson fans the option to purchase game features, in this case, Free Spins. The Wild symbol is pristinely drawn as an Egyptian Bastet and substitutes all symbols except the Scatter. When the Cat Goddess lands, it expands on the whole reel if it can compose a winning combination and appears on reels 2, 3 and 4.

Playson evokes the Land of the Pharaohs with Rise of Egypt Deluxe

 

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Online Casino and Sportsbook BETZEST™ goes live with the leading Casino provider Yggdrasil™

George Miller

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Online Casino and Sportsbook BETZEST™ goes live with the leading Casino provider Yggdrasil™
Reading Time: 2 minutes

Online Casino and Sportsbook Betzest™ expand their offering in a new cooperation with award-winning Swedish casino provider Yggdrasil™, which will give their players opportunity to access to Yggdrasil™ full range games portfolio most popular branded epic slots, including Valley of the Gods, Vault Of Fortune, Vikings go Wild, Beauty and the Beast, Wicked Circus, Double Dragons, Jackpot Express, Football Glory, Jungle Books, Temple Stacks: Splitz and many more.

After adding to its portfolio MGA license, many key payment methods and top online casino providers Betzest now offers a great selection of casino games to ensure amazing entertainment, user experience and adrenaline to their players. This is another significant step in Betzest™ rapid expansion and their performance in 2020 demonstrates that Betzest is becoming stronger than ever. The company is looking forward to announcing more partnerships with other leading providers lined up for the end of Q3, 2020.

Marius Filip, Founder/CMO at Betzest, said: We are thrilled to conclude another partnership with leading casino provider Yggdrasil™. We’ve listened to our players and with this superb addition, we straighten our large client provider’s base in our key strategic markets. We trust that their high quality, innovative games, BOOST™ tools and gamification features will play an important part in taking Betzest™ casino to the next level. We are pleased to welcome them to the Betzest family and look forward to working with them closely for many years.
To celebrate in style, we are rewarding all our players with a fantastic deposit bonuses, Free Spins, Tournaments and No deposit Bonuses.
A big thank you to our Betzest team for this great achievement and to Yggdrasil™ team for their continuous support during the process. We’ve had an extremely fruitful 2020 already, with a remarkable collection of world-class casino providers and payment methods on the way, I’m certain the best is yet to come.

 

About Betzest:
Betzest is your leading premier Online Sportsbook and Casino operator run by a team of experienced i-gaming experts.
Due to its unique product and marketing proposition, Betzest is rapidly establishing itself as one of the most trustworthy and reliable online gaming company.
At Betzest players can now take advantage of exclusive sports & casino campaigns, free spins giveaways and even surprise gifts offered to VIP players, by using Bitcoin Core (BTC). Betzest has a Top Notch sportsbook powered by BetRadar along with Casino powered by NetEnt, Microgaming, Play’nGo, Yggdrasil, Pragmatic Play and a separate Live casino powered by Evolution Gaming™, E-sports and Virtual sports sections. Alternatively, if sports and casino aren’t your thing you can bet on politics instead.
Choose from more than 20,000 live sports events monthly, Blackjack, Online Slots, Roulette, Video Poker, and get an amazing entertainment under reputable MGA license.

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