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Genting UK and Galaxy Gaming Extend Partnership with Multi-Year Agreement

Vlad Poptamas

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Photo source: online.alvernia.edu
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Leading casino operator Genting UK has today announced an extension to its current partnership with independent games provider Galaxy Gaming, Inc. (OTCQB: GLXZ), after signing a new multi-year agreement with the company.

The integrated partnership will involve product and marketing support for all Galaxy Gaming proprietary table game titles and progressive systems at certain Genting properties across the UK.

Galaxy Gaming is a leading independent table games provider, that designs, develops, and manufactures casino table games and associated technology, platforms and systems for the global gaming industry.

Marike Downes, Head of Product Development at Genting UK, said: “We are delighted to continue to work with Galaxy Gaming to bring innovative gaming experiences to our casino customers.  Our player’s appetite for bonuses and variations of classic games is growing rapidly and we pride ourselves on offering the best casino games in the UK.”

Todd Cravens, CEO at Galaxy Gaming, said: “We’re thrilled to continue to grow our relationship with Genting UK, ensuring more Genting customers have the opportunity to play our table game offerings. Showcasing our table game products with an established casino like Genting UK is a huge honour.”

About Genting UK
Genting Casinos UK Limited (“Genting”) is an indirect wholly owned subsidiary of Genting Malaysia Berhad. Genting operates 42 land-based casino premises in the UK across England and Scotland and also operates a casino in Egypt Crockfords Cairo through a subsidiary. In London Genting runs the Crockfords casino which has its origins in the private members gaming club established in 1828 by William Crockford and the Colony Club, The Palm Beach, Genting Casino Cromwell Mint and Genting Casino Chinatown.

About Galaxy Gaming
Headquartered in Las Vegas, Nevada, Galaxy Gaming, Inc. (galaxygaming.com) develops, manufactures and distributes innovative proprietary table games, state-of-the-art electronic wagering platforms and enhanced bonusing systems to land-based, riverboat, cruise ships and online casinos worldwide.  Through its iGaming partner Progressive Games Marketing Ltd., Galaxy Gaming licenses its proprietary table games to the online gaming industry.  Galaxy’s games can be played online at FeelTheRush.com.  Connect with Galaxy on Facebook, YouTube and Twitter.

 

Source: GlobeNewswire

Vlad Poptamas is a Junior Content Editor at European Gaming Media and at PICANTE Media and covers a large variety of industries among which the gaming industry. Vlad has a background and possesses skills that enable him to do creative content writing and editing.

eSports

“The Godfather of Esports Racing” Takes Top Step at Millennial Esports

Zoltan Tundik

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https://www.nissanusa.com/gt-academy.html
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Darren Cox, Founder of Nissan’s famed GT Academy, now behind the wheel as CEO

Millennial Esports Corp. (“Millennial” or the “Company,” TSX VENTURE: GAME, OTCQB: MLLLF), has appointed Darren Cox as company CEO and President, effective immediately. The founder of Nissan and Sony’s GT Academy, Cox previously served as Nissan’s Head of Global Motorsport. Also the man behind World’s Fastest Gamer, Cox has spent more than two decades immersed in the automotive, motorsport, and gaming industries, earning the moniker “The Godfather of Esports Racing.”

“Darren has proven throughout his career and during his time with Millennial that he is an innovative thinker with an innate ability to get things done,” said Board member Peter Liabotis. “In appointing Darren as CEO, we have not only secured the best man for the job, we have also reaffirmed our commitment to esports racing and marketing data for the growing esports industry.”

Cox made his mark in the motorsport industry as Global Motorsport Director for Nissan and head of Global Sales and Marketing for the Nissan Motorsport Brand. During his time with Nissan, Cox was responsible for the ground-breaking GT Academy program between 2008 and 2015, which took PlayStation gamers and turned them into international racing drivers for the Japanese manufacturer.

Previously, during his 18-year tenure at the Renault Nissan Alliance, Cox held several senior positions including Digital Marketing Director for Europe where he was responsible for, amongst other areas, customer data for marketing. It was in this role that Cox first realized the incredible value of data collection and analysis.

“I have seen the potential of Millennial Esports from day one and am excited to shape the company’s future with the talented group of people we have assembled,” said Cox in welcoming his move from Global CMO and President to CEO and President.

“That future is an unwavering focus on esports racing and data provision for the esports industry as a whole. These are still white spaces with a huge upside in terms of revenue that we can exploit through a combination of my background and our assets, such as our in-house gaming studio Eden Games and our data experts at Stream Hatchet.”

Cox replaces hospitality and technology industry veteran Steve Shoemaker, who has successfully completed his work in restructuring the company. “Steve has done a tremendous job leading the company to focus on its core esports racing and data analytics assets while reducing its overhead cost structure and moving the company towards profitability. We would like to thank Steve for his efforts in positioning the company for its next phase of growth and wish him well in his next endeavour,” said Board member Bryan Reyhani.

About Millennial Esports Corp.
Millennial Esports Corp. (MEC) recently restructured its business and leadership team. MEC now focuses exclusively on two areas – esports racing and esports data provision. With publishing, IP, content, and data expertise in its portfolio, combined with a new board and management team, MEC is ready to lead the rush to profitability in the esports industry.

MEC aims to revolutionise esports racing and the racing gaming genre via its industry-leading gaming studio Eden Games (Lyon France) which focuses on mobile racing games and its unique motorsport IP, including World’s Fastest Gamer (created and managed by wholly-owned subsidiary IDEAS+CARS, Silverstone UK).

Building on the leading position of Stream Hatchet (a Barcelona, Spain-based wholly-owned subsidiary) MEC provides robust esports data and management information to brands, sponsors, and industry leaders. This data allows the esports industry to use this data to monetize the huge number of eyeballs in the gaming and esports space.

SOURCE Millennial Esports Corp.

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Industry News

bwin Selects Fresh8 Gaming to Support Advertising across Germany and Austria

Niji Narayan

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bwin Selects Fresh8 Gaming to Support Advertising across Germany and Austria
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German sports betting company bwin has selected with Fresh8 Gaming to support their advertising across Germany and Austria.

bwin will use Fresh8 across their marketing channels including programmatic, display and social. The deal will see bwin adverts pushed automatically across tier 1 publishers including Bild and other big German sports news sites.

Fresh8 creates optimised marketing assets automatically from an operator’s event and CRM data. This optimises bwin’s marketing spend through real-time creative decisions and minimises the time and overhead of producing, and distributing, digital marketing assets by hand.

“We are thrilled to enter the German and Austrian market with the region’s market leader. Such an iconic brand backing our product and technology is a big win for us. They really understand how automation in marketing departments can be the next big driver of revenues for their business,” Andrew Sharland, CEO at Fresh8 Gaming said.

“bwin differentiates itself from the competition in its marketing through its deep customer understanding. We analyze target group behavior and generate as many touchpoints as possible across channels (digital, TV, out-of-home, print, sponsoring, social) on the fans’ way to match day. Thanks to the partnership with Fresh8 we are able to bring this difference home in real time and personalized for our customers. It also enables us to do this automatically and on a large scale across all our advertising channels,” a spokesperson of bwin said.

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Latest News

IBIA Report Reveals Decline in Suspicious Activity Alerts in Q2 2019

Niji Narayan

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IBIA Report Reveals Decline in Suspicious Activity Alerts in Q2 2019
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The International Betting Integrity Association (IBIA) has reported that the number of alerts for suspicious wagering activity fall 17% year-on-year for Q2 2019.

Tennis, which has generated the most alerts in recent quarters, remained the main concern in Q2. Football ranked second. IBIA also raised two alerts each for volleyball and esports and one each for table tennis, pool, basketball and ice hockey.

Europe accounted for 25 alerts, with the continent generating the most reports of suspicious activity around football, with 13. Asia, meanwhile, accounted for 13 alerts, including ten for tennis. Eight of these ten were flagged for suspicious activity in Uzbekistan.

Four alerts were generated from activity in South America– two each for tennis in Argentina and football in Brazil – with three tennis alerts for North America.

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