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ORYX unveils enhanced content aggregation and marketing platform, ORYX Hub

George Miller

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ORYX unveils ORYX Gaming live with Delasportcontent aggregation and marketing platform, ORYX Hub
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ORYX Gaming, a Bragg Gaming Group company, has launched its enhanced aggregator platform under the new brand ORYX Hub, which offers a one-stop-shop for quality casino content, sportsbook and lottery products.

The fully customisable solution, which is available through a one-time, seamless contract and integration process, offers operators immediate access to an extensive library of over 8.000 games from over 80 of the industry’s leading content providers, such as Gamomat, Red Tiger, Evolution, iSoftBet, NetEnt, Quickfire, Play’n GO, EGT, Gamesys, Pragmatic Play, Kalamba Games and many others.

ORYX provides its partner network with tailored content to best suit their customer base by combining its extensive experience in aggregation with specialist data and KPI analysis.

The company’s team are on-hand to rapidly sign new content at an operator’s request, while taking care of licensing and certifications for partners looking to expand into new territories.

The platform and its content are compliant and licensed in several regulated markets across the world including the UK, Malta, Schleswig Holstein, Croatia, Serbia, Czech Republic, Romania, Spain and Colombia.

ORYX Hub also offers smart marketing tools that can be used to create and manage targeted promotions such as free rounds, leaderboards, tournaments and jackpots across multiple game providers and brand, using a single account access.

Jan Ridenfeldt, Director of Content and Aggregator Unit at ORYX Gaming, said: “We have worked hard to provide our clients with a one contract, one integration solution to make accessing our unparalleled library of content easier than ever.

“With a series of valuable services spanning from content selection and configuration to licensing and certification, ORYX Hub will save operators both time and money for our partners when expanding their games offering.”

ORYX Gaming and its expert team are giving demonstrations of the new Hub service at iGB Live 2019 in Amsterdam between 16th – 19th July. Head over to stand M5 to find out more.

 

Industry News

Microgaming Signs Distribution Agreement with Neko Games

Niji Narayan

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Microgaming Signs Distribution Agreement with Neko Games
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Microgaming has signed an exclusive distribution agreement with game design and development studio, Neko Games.

The studio’s Super Showball video bingo game is live on Microgaming’s content aggregation platform from 26 May 2020, joining hundreds of new games being added throughout the year by the supplier’s diverse roster of exclusive independent studios and content partners.

“Video bingo games are particularly popular in LATAM, and the team at Neko Games have done a tremendous job with their debut title, Super Showball. We are pleased to welcome the studio to our content aggregation platform and look forward to working with them on further diversifying our portfolio for Microgaming customers worldwide,” Leon Thomas, Commercial Director of Microgaming, said.

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Industry News

Bertrand Méheut Steps Down as President of PMU

Niji Narayan

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Bertrand Méheut Steps Down as President of PMU
Photo Source: ozap.com
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Bertrand Méheut has stepped down from his position as president of the French sports and horse racing betting operator Pari-Mutuel Urbain (PMU).

“Bertrand Méheut left his job in order to be able to devote himself fully to his personal commitments and other professional projects,” according to the press release by the PMU.

Méheut, who previously served as the President of Canal+, has been President of PMU since 2018. His successor will be appointed in the general meeting which will be held on June 9.

Even if he had no executive duties within the PMU, the departure of Bertrand Méheut challenges in this period of major turbulence for the operator.

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Compliance Updates

G2 Esports Partners with Brandgenuity to Expand Global Licensing Efforts

Niji Narayan

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G2 Esports Partners with Brandgenuity to Expand Global Licensing Efforts
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G2 Esports has partnered with Brandgenuity to strategically expand its global licensing efforts. Brandgenuity is a leading global independent brand licensing agency headquartered in New York.

“G2 is building a lifestyle and entertainment empire. We have designed and developed streetwear-inspired collections and merchandise that sell out almost instantly thanks to the #G2ARMY and we want to continue to bring our fans merchandise that makes them proud to rep G2. The Brandgenuity team demonstrated that they understood both our brand and our dedication to entertain at all costs and we know they will propel us forward in our global licensing efforts,” Carlos “ocelote” Rodriguez, Founder and CEO of G2 Esports, said.

“We are thrilled to be working with G2 Esports, who are one of the most dominant teams in the world, and the undisputed leaders in fan engagement and world-class entertainment. This brand has everything we look for to build a great licensing program; double-digit growth trajectory, a distinctive personality and truly passionate fans,” Teri Niadna, Managing Director of Brandgenuity Europe, said.

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