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Bingo Express sets the pace following outstanding start to 2019 – with more growth to come

George Miller

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Bingo Express sets the pace following outstanding start to 2019 - with more growth to come
Andrew Ludlow, Managing Director of NRM
Reading Time: 2 minutes

 

Bingo Express, the innovative Ticket on Demand (ToD) bingo system, has enjoyed an outstanding first half of 2019 having paid out in excess of £500,000 in prizes to nearly 70,000 winners. The system, which is owned by a co-operative of high street AGC and Bingo Club operators, has achieved close to double digit percentage performance growth, year-on-year. Further uplift is expected in H2 with Bingo Express terminals the first platform in high street licensed bingo venues to offer the National Game and a chance for players to win up to £50,000 for a stake of just £2.

Reviewing the success of the ToD system, which was launched in 2011, Andrew Ludlow, Managing Director of technology provider, NRM, said: “When NRM won the competitive tender process to deliver the system, it was unclear quite how successful Bingo Express would prove to be in what is an extremely fast moving and dynamic gaming entertainment space.

“Since then it has entertained players in 80+ venues and paid out more than £6.5m in prizes. Our access to the National Game and the opportunity to win significant, five figure sums is something of a game changer and one which places Bingo Express centre stage in licensed bingo venues. In the past 18-months it has only been shifting payday spend patterns that have seen weekly figures fall below that for the previous year and that anomaly has occurred in just 4 weeks out of 78!”

The consistent success registered by Bingo Express can be attributed to a near perfect level of machine uptime (99.5%) and the appeal of fresh and compelling gaming entertainment. Ludlow explained: “It’s become something of a cliché but content most definitely is king and because of this we hold a minimum of three content meetings a year at which we review the games and typically plan to bring three new ones to market over a 12 month period. In 2018/19 the new content comprised Party Bingo Extra, Jackpot Link and the National Game, with more developments scheduled for release in the second half of the year.

“Growth has been accelerated due to a combination of content, technology and scheduling initiatives. In fact the schedules are in a constant state of review, a process which involves the operator and encompasses mix, timing, and the frequency of games. Bingo Express is currently running its busiest and most successful schedule on record with significant uptake even in previously quieter evening periods. The playing experience has also received a contemporary boost thanks to the introduction of electronic handheld tablets, which also enable players to enjoy catch-up games through the account based platform as well as playing slots between bingo games.”

George Miller started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Zynga Poker Partners with Brad Garrett for “Celebrity Home Game”

Niji Narayan

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Zynga Poker Partners with Brad Garrett for “Celebrity Home Game”
Reading Time: 1 minute

 

Mobile poker game Zynga Poker has partnered with Emmy Award winner Brad Garrett for a special “Celebrity Home Game” sweepstakes event.

By completing challenges daily in the Zynga Poker, two lucky players will win seats at a celebrity card game in Southern California, hosted by Garrett himself. Zynga will donate up to $100,000 to the Maximum Hope Foundation, a non-profit organisation founded by Garrett that provides financial stability for parents of children diagnosed with life-limiting conditions.

“What I love about Zynga Poker is that you can practice your game without having to worry about your ‘tells’ or poker table etiquette – it’s just about the cards. I can make a sincere pledge to the winners of this sweepstakes – when you’re at my Home Game, we’ll be playing by these same rules. Check your poker face at the door, and get ready to have some fun,” Brad Garrett said.

“Poker isn’t a game of chance – it’s all about showmanship and skill, and that’s something Brad Garrett has in spades – no matter what he says. We’re proud to bring our players an opportunity to participate in a once-in-a-lifetime poker night, hosted by a legend in comedy and a hero to families in need. Now our players have the opportunity to show off their skills and prove that lady luck plays favorites,” Bernard Kim, Zynga’s President of Publishing said.

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Betsoft Partners with Wanabet

Niji Narayan

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Betsoft Partners with Wanabet
Reading Time: 1 minute

 

Casino content developer Betsoft Gaming has partnered with Wanabet. As per the deal, Betsoft’s full portfolio of award-winning slot games will be available to Wanabet’s extensive Spanish customer base.

The deal will also enhance Betsoft’s reach in the regulated Spanish market, after the supplier recently signed a similar deal with Casino Gran Madrid.

“We are delighted to partner with Wanabet, who are one of the most exciting brands in the rapidly growing Spanish market. We continue to develop high-level slot content that is suitable for regulated markets, and we look forward to a long and successful partnership,” Francesca Raniolo, Sales Executive of Betsoft Gaming said.

“We are thrilled to be able to offer Betsoft’s considerable portfolio of best performing slot games. Betsoft are at the forefront of developing unique and innovative content, and we are confident their titles will be a major hit with our customers,” Cecilio Santiago, Head of Brand of Wanabet said.

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Skyrocket Acquires The Games Company

Niji Narayan

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Skyrocket Acquires The Games Company
Reading Time: 1 minute

 

Skyrocket Entertainment has acquired casino games studio The Games Company for an undisclosed amount.

The studio’s product portfolio comprises 10 games including Hippie Chicks, Cash Cowboy and Super 7 Wilds, which are available in the UK and markets served from Gibraltar, with several new launches scheduled for later in 2019.

“We’re incredibly excited by our acquisition of The Games Company, which represents a major milestone for Skyrocket. TGC has a proven track record for developing and rolling out online games – it also has a pipeline of new integration opportunities and partnerships with online gaming operators so it’s primed to expand recurring revenue,” Sean O’Kelly, CEO of Skyrocket said.

“We’re looking forward to working with Hans and the talented team at TGC to integrate Skyrocket’s existing brands and IP. All of this strengthens Skyrocket’s offering and reach and sets us up for rapid growth,” Sean O’Kelly added.

“We are excited to have TGC aboard Skyrocket – this will significantly help broaden our reach in delivering exciting and standout games using our exclusive media rights through TGC’s certified Remote Gaming Server and existing partnerships,” Richard Clarke, COO of Skyrocket said.

Hans Winkelmann, the co-founder of TGC, will work alongside Skyrocket’s senior management team as chief product officer to implement a revitalised business operations strategy.

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