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BtoBet to Unveil Major Upgrade in Terms of User Experience

Niji Narayan

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BtoBet to Unveil Major Upgrade in Terms of User Experience
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BtoBet, the leading iGaming platform provider, is going to unveil a major upgrade in terms of user experience based on enhanced elements incorporated in its sports book platform. The upgrade will unlock and deliver unrestrained customisability for bookmakers, thus providing undeterred brand unicity in terms of UI and ultimately UX.

“This upgrade is a big step forward in terms of personalisation and brand differentiation for our partners, and it is easily understandable why this is so. The major platform providers deliver a streamlined and bland user experience to all of their partners. This should not be the case since the design and interface and thus the holistic UX itself should not be predefined but must be an asset that all operators need to make their own,” Alessandro Fried, CEO of BtoBet said.

Fried further stated that after analysing the current state of the industry BtoBet have unlocked the possibility for each bookmaker to create his own distinct player experience, by disconnecting the platform itself from the whole UX process, be it the design or the interface.

“Nowadays the reality is that the player is being provided with the core platform UX features and not the unique elements that should distinguish one brand from another. It is with this in mind that we have decided to make a clear and defined approach, where you have the role of the operator that is fundamental to deliver its own interface, and the way they want their brand to communicate with their players, whilst on the other hand there is BtoBet as the platform provider whose role is to provide the core technology required by licensees to manage their business,” Fried added.

Niji Narayan has been in the writing industry for well over a decade or so. He prides himself as one of the few survivors left in the world who have actually mastered the impossible art of copy editing. Niji graduated in Physics and obtained his Master’s degree in Communication and Journalism. He has always interested in sports writing and travel writing. He has written for numerous websites and his in-depth analytical articles top sports magazines like Cricket Today and Sports Today. He reports gaming industry headlines from all around the globe.

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Gambling in the USA

New Jersey Governor Signs Bill which Allow Golden Nugget to Take NBA Bets

Niji Narayan

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New Jersey Governor Signs Bill which Allow Golden Nugget to Take NBA Bets
Photo Source: tripadvisor.com
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New Jersey Governor Phil Murphy has signed a bill which allows the Atlantic City’s Golden Nugget casino to accept bets on most National Basketball Association (NBA) games.

Tilman Fertitta, a billionaire from Texas, is the owner Golden Nugget casino. He also owns the NBA’s Houston Rockets team. When New Jersey lawmakers legalised sports betting last year, a provision in the law banned team owners from placing or accepting bets on any games involving their sport.

“We’re grateful, and appreciative that people eventually realized this was an overreaction. It allows us to compete,” Steve Scheinthal, general counsel for the Golden Nugget’s parent company, Houston-based Landry’s Inc., said.

The ban on all NBA bets cut badly into the Golden Nugget’s New Jersey sports betting business. A gambler wanting to place bets on football at the Golden Nugget had to go somewhere else to bet on basketball, making it much less likely he or she would visit the Golden Nugget at all for sports betting.

“It was like going into a boxing ring with one arm tied behind your back. You just can’t compete that way. It gave everyone a year’s head start on us,” Scheinthal said.

 

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ESA Expresses Discontent with Recommendation of the UK’s DCMS to Regulate Loot Boxes Under Gambling Act

Niji Narayan

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ESA Expresses Discontent with Recommendation of the UK’s DCMS to Regulate Loot Boxes Under Gambling Act
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Entertainment Software Association (ESA) has expressed discontent with the recommendation of the UK’s Department of Digital, Culture, Media and Sport to regulate loot boxes under the Gambling laws.

Following an investigation on loot boxes, the UK Department for Digital, Culture, Media and Sport’s (DCMS) parliamentary committee termed loot boxes as gambling and called for immediate measures to protect the children by regulating them under gambling laws.

In a statement, the ESA said that they take seriously the issues raised in the UK Parliament’s Digital, Culture, Media and Sport Committee report but strongly disagree with its findings.

“As demonstrated by the recent announcement of policies regarding the disclosure of the relative rarity or probability of obtaining virtual items in paid loot boxes, as well as the robust parental controls that empower parents to control in-game purchases, the video game industry is a leader in partnering with parents and players to create enjoyable video game experiences.”

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Gambling in the USA

Kentucky AG Andy Beshear Reveals Plan for Casinos, Sports Betting Across State

Niji Narayan

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Kentucky AG Andy Beshear Reveals Plan for Casinos, Sports Betting Across State
Photo Source: huffpost.com
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Andy Beshear, the Democratic candidate of Kentucky gubernatorial election, has unveiled his plan to expand gaming and bring casinos, sports betting, fantasy sports and potentially online poker into the Bluegrass State.

Beshear, the state’s current Attorney General, faces Republican incumbent Gov. Matt Bevin in the November general election. Bevin has spoken out against gaming, especially as an option to increase funding for public pensions.

Beshear’s plan resembles what Illinois officials pushed through in their state earlier this year. While Illinois already had casino gaming, the new law expands the number of casino licenses available and allows sports betting across the state. Illinois plans to use the revenue stream to shore up the state’s infrastructure and fund pensions.

Kentucky is one of the 10 states in the US without a commercial or tribal casino. The border states of Kentucky such as Illinois, Indiana, and Ohio have casinos or racinos located just across the Ohio River near major population centres in Kentucky. Beshear said that the state loses out on $500 million in tax revenue annually to its neighbouring states.

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