Latest News
BtoBet to Unveil Major Upgrade in Terms of User Experience

BtoBet, the leading iGaming platform provider, is going to unveil a major upgrade in terms of user experience based on enhanced elements incorporated in its sports book platform. The upgrade will unlock and deliver unrestrained customisability for bookmakers, thus providing undeterred brand unicity in terms of UI and ultimately UX.
“This upgrade is a big step forward in terms of personalisation and brand differentiation for our partners, and it is easily understandable why this is so. The major platform providers deliver a streamlined and bland user experience to all of their partners. This should not be the case since the design and interface and thus the holistic UX itself should not be predefined but must be an asset that all operators need to make their own,” Alessandro Fried, CEO of BtoBet said.
Fried further stated that after analysing the current state of the industry BtoBet have unlocked the possibility for each bookmaker to create his own distinct player experience, by disconnecting the platform itself from the whole UX process, be it the design or the interface.
“Nowadays the reality is that the player is being provided with the core platform UX features and not the unique elements that should distinguish one brand from another. It is with this in mind that we have decided to make a clear and defined approach, where you have the role of the operator that is fundamental to deliver its own interface, and the way they want their brand to communicate with their players, whilst on the other hand there is BtoBet as the platform provider whose role is to provide the core technology required by licensees to manage their business,” Fried added.
-
Africa6 days ago
Play’n GO takes games portfolio live with the Goldrush Group in South Africa
-
Asia5 days ago
LGUs, state university get Php20-M emergency vehicles from PAGCOR
-
Africa6 days ago
ALA Hosted Seminar on Artificial Intelligence and Cybersecurity
-
Latest News6 days ago
PG Soft serves up Diner Frenzy Spins
-
eSports5 days ago
Esports World Cup 2025 Unveils Official Song of the Year and Full Opening Ceremony Line-up
-
Africa5 days ago
DRC Signs MoU for Public-Private Partnership with Burundi’s East African General Trade Company
-
Africa5 days ago
Springbok Casino Unveils “Krugerassic Park” Featuring Dino-Wilds to Celebrate Jurassic World: Rebirth Sequel – Plus 25 Free Spins on T-Rex 2 slot
-
Latest News6 days ago
Juicy Wins, Crystal Clear: ELA Games Releases New Luxury Title