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1xBet puts faith in affiliates and new generations as sports betting surges

Vlad Poptamas

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Reading Time: 3 minutes

 

With industry experts estimating the total market for sports betting will exceed 155 billion by 2024, 1xBet examines the growing fashion for exotic betting tendencies, working responsibly with a new generation of players and why there’s never been a better time to be affiliated with their brand…

A recent report from Radiant Insights diagnosing the progression of the global sports betting market up to 2022 has highlighted a CAGR of 8.62% signifying the sector as one of the most promising and developing in the world. 1xBet, the international online sports betting odds provider and proud Official Betting Partner of FC Barcelona, Official Global Betting Partner of Liverpool Football Club and Official Global Partner of Chelsea Football Club, believes this new data alongside its own recent partnerships and focus on contemporary player habits positions the company and its affiliates in a ‘mutually beneficial’ position going into 2020.

“For us, the sports betting market is an opportunity to change people’s lives for the better,” explained the 1xBet team. “We give them new opportunities and are encouraged and delighted by the success stories that we see in multiple regions. At 1xBet, we are doing our best to increase our presence in various markets by offering numerous promotions so that players get to know and appreciate us. With these new promos and our recent partnerships, we aim to prioritise the creation of a healthy new betting culture in each of the more than 50 countries in which we operate. We at 1xBet, like all sports fans, want to enjoy honest sporting events that have 100% effort by all participants.”

The brand will be building its sports betting scope this year at a series of industry events including Lisbon Affiliate Conference, ICE Africa and G2E Las Vegas, all of which the team believes highlights the brand’s propensity for being on trend wherever they work. They continued: “In this day and age, it’s important to provide clients with not only the widest selection of betting markets but also a vast array of betting options on each event. Clients are discerning and rightly so. Other trends to accommodate include the ever-increasing mobile market, the growing popularity of e-sports betting, the surge of cryptocurrency usage as a payment method and the demand for exotic bets on areas beyond sports, such as show business or politics. We can proudly say that we strive to anticipate developments in these trends on all continents in which we work.”

“We try to pay attention to all markets – and this is not an exaggeration, but a reality. 1xBet has expansion plans worldwide and we are trying to systematically increase our presence across all continents. We constantly ensure that not only the players but also our partners are fully satisfied with the cooperation of our brand. To do this, we have continually invested in our affiliate program, under which registered participants can, on extremely favourable terms for themselves, receive a constant flow of profits. You can join the program and start making money with 1xBet via our website or meet with our teams and learn more at G2E, ICE Africa and LiAC in the coming months.”

With new developments and advances in technology fuelling a surge of popularity among younger players for virtual, mobile and beyond, 1xBet is embracing this by further developing its focus on new generations and their habits. “In 2019, people want fresh concepts everywhere – including in betting,” they said. “We try to satisfy this demand by offering our customers several virtual products which are created by the world’s best developers. These fantastic offerings, such as our industry first development Multi-LIVE, have come about as a result of the requests of 1xBet users. Multi-LIVE allows you to add online events to your own page, place bets on them at the same time and monitor the progress of events in real-time. We also have our mobile application, which users can use to easily place bets 24/7 from any device. To supplement this, our support service can be contacted by multiple modern options which include online chat and various chatbots in instant messengers.”

1xBet believes the popularity of sports betting and esports with the younger 21+ and millennial market will continue to drive a desire for the cutting-edge and ‘the next new thing’ mentality going forward, something which the brand believes is a huge positive for the industry, not something to be feared. “We are committed to working with a new generation of players. However, first of all, it is important for us to ensure that players place bets on sports only from a certain age allowed by the law.

“We are also aware that the new generation is very demanding in terms of cutting-edge technologies. As a result, we try to constantly remain up to date and thus make the betting process as easy and convenient as possible. The modern interface of our website, multi-live bets, mobile applications and 24/7 support in instant messengers are some of the technologies introduced. All this is done so that modern and progressive young people can fully enjoy the 1xBet betting process.”

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Industry News

Melco Resorts Issues Response to Money Laundering Warning

Niji Narayan

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Melco Resorts Issues Response to Money Laundering Warning
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Melco Resorts & Entertainment, a developer, owner, and operator of casino gaming and entertainment casino resorts in Cyprus, has issued a response to money laundering warnings from Moneyval, the European Committee of Experts on the Evaluation of Anti-Money Laundering Measures and the Financing of Terrorism.

The warning had alleged that Cyprus could become a money-laundering destination after a visit from its representatives to a Melco owned venue in Cyprus.

The venue, namely Cyprus Casinos, also known as C2, is a gaming and entertainment brand and subsidiary of Melco Resorts & Entertainment.

Melco Resorts & Entertainment responded that it welcomed “a strong and compliant regulatory framework” and was operating with regulation authorities in the Eastern Mediterranean country “to implement all AML regulations” and was “dedicated to industry-leading and best practice AML/CTF procedures in all our operations”.

The brand owns and operates a number of casinos, all with the same name, and a report emerged from Moneyval following a visit to C2’s Limassol establishment.

The committee, which is an ‘independent monitoring mechanism within the Council of Europe, answerable directly to the Committee of Ministers’, said that the systems for preventing money laundering showed ‘weaknesses’ and stated that the establishment was:

“Currently operating at or beyond the limits of its AML/CTF compliance and risk management system.”

It also stated that the employees within the casino:

“Appear to not fully appreciate the quantitative magnitude of those risks when attached to operations of the casino’s current size – much less its anticipated future size.”

Reportedly, Moneyval suggested that in light of the findings, Casinos Cyprus should be blocked from expanding its gambling activities until it can demonstrate such effectiveness.

 

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Latest News

Betsoft Gaming Launched New Video Slot Called Total Overdrive

Niji Narayan

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Betsoft Gaming Launched New Video Slot Called Total Overdrive
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Betsoft Gaming, the Malta-based award-winning betting and gambling content developer, has launched a 3 reel, five payline video slot called Total Overdrive. It represents a modern spin on a retro slot features neon graphics for the traditional 7s, cherries and diamonds against a Metropolis inspired background, all backed with a cool electro-pop soundtrack to create an instant new classic.

This is Betsoft’s third release of the year to date.

Annamaria Anastasi, Marketing Director, Betsoft Gaming, said; ‘Total Overdrive is an innovative approach to a traditional slot. It appeals to classic slot fans who want that extra excitement in their games in addition to the high cinematic quality that we are renowned for.’

The Wild symbol replaces all other symbols and 3 Wilds give you a 50x win. Big wins in Total Overdrive come with the Overdrive Multiplier: every winning spin increases the multiplier, with consecutive wins ensuring bigger payouts.

The Overdrive multiplier can become sticky, staying in place even without consecutive wins. This multiplier can also re-trigger, pushing potential wins up to 1450x the max bet into Total Overdrive.

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Latest News

Norway’s Lotteritilsynet Initiates New Responsible Gambling Campaign

Niji Narayan

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Norway’s Lotteritilsynet Initiates New Responsible Gambling Campaign
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Lotteri-og stiftelsestilsynet (Lotteritilsynet), Norwey’s lottery regulator, has launched a new responsible gambling campaign. The campaign will highlight the risks of problem gambling and encourage players to only gamble with licensed operators.

“If you add everyone around the player who is also affected by the gambling addiction, there are a lot of people; we want to show how brutal and painful gambling addiction is, but also how people can get the best help,” Lotteri-og stiftelsestilsynet director Gunn Merete Paulsen said.

The campaign is based on a study which revealed some 34,000 people in Norway suffer from gambling problems, while a further 88,000 are at risk of developing similar issues.

Lotteritilsynet will highlight in the campaign how problem gambling can have serious mental and financial consequences, which can in turn then affect a player’s spouse, partner, children, other relatives and friends.

The campaign will also look to reinforce the message that players should only gamble via an approved operator. Norwegian gaming monopoly Norsk Tipping is currently the only operator permitted to offer gambling online in the country.

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