Connect with us
SIS

Asia

Reciprocity Corp Partners with LGD Gaming

Niji Narayan

Published

on

Reciprocity Corp. Secures its First International Franchise, Enters China's Esports Market in Partnership with LGD Gaming
Reading Time: < 1 minute

 

Reciprocity Corp has signed a definitive agreement with LGD Gaming to secure one of the 10 initial CrossFire franchise spots in China. By combining the two teams’ strong existing infrastructure, joint marketing and content production, the partnership creates a formidable force within China’s growing $210M esports market.

CrossFire is one of the most played online games worldwide, with over 8 million concurrent users and 650 million registered players. This is the first CrossFire franchise deal between two international partners in the largest and fastest-growing market in esports.

“We’re excited to be partnering with LGD Gaming and to be a CrossFire franchise owner on the ground floor of what we believe will be a preeminent esports league in China. I have been a fan of Jie Pan and the work she has done since she founded LGD. Our partnership represents a big step for Reciprocity as this franchise will be among the first of many for us globally,” Chad Larsson, Founder and CEO of Reciprocity said.

“As a global industry, we see esports as a tremendous opportunity to unify players across borders, and create an engaging culture that brings people together. Combining Reciprocity’s North American strength with LGD’s Asian market presence creates powerful distribution and sponsorship opportunities,” Sabrina Hao, Head of Asia Pacific for Reciprocity said.

“We are extremely happy to be a pioneer in the CrossFire franchise and to partner with a North American esports organization. Team Reciprocity and LGD share the same ambition and passion in esports, and we are determined to make this commitment a great success,” Jie Pan, Founder and CEO of LGD Gaming said.

Advertisement
NSoft at ICE2020

Global Gaming Industry Newsletter – Weekly Digest (sent every Wednesday)

Please select all the ways you would like to hear from European Gaming Media and Events:

You can unsubscribe at any time by clicking the link in the footer of our emails. For information about our privacy practices, please visit our website.

We use Mailchimp as our marketing platform. By clicking below to subscribe, you acknowledge that your information will be transferred to Mailchimp for processing. Learn more about Mailchimp's privacy practices here. Read more about European Gaming Media and Event's Privacy Policy and Terms of Service.

Subscribe to our News via Email

Enter your email address to subscribe to our news and receive notifications of new posts by email.

Latest by author

Trending

Notice for AdBlock users

We are constantly showing banners about important news regarding events and product launches. Please turn AdBlock off in order to see these areas.