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David James Teams Up with GambleAware

Niji Narayan



David James Teams Up with GambleAware
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David James, the ex-England footballer and safer gambling ambassador, has teamed up with GambleAware to help football fans to overcome boredom and avoid impulsive bets.

“Supporting Safer Gambling within football is something that is important to me. There is so much exposure to betting and it is increasingly easy to bet impulsively, so I want to encourage football fans to think twice about how they are betting. Helping fans beat the break this October is only the start and I’m looking forward to working with GambleAware and the Football Supporters’ Association this season to raise awareness of Bet Regret,” David James said.

According to YouGov, an internet-based market research and data analytics firm, more than 25 million people in the UK support a Premier League or Championship club. However, the international break this October can leave supporters bored, leading them to make impetuous gambles.

Earlier, a survey conducted by the Football Supports Federation (FSA) and GambleAware revealed that only 10% of football fans felt their club was doing enough to encourage safer gambling.

GambleAware and the FSA, therefore, collaborated on a “Bet Regret” campaign, whereby the FSA will put out a series of “Beat The Break Brain Busters” throughout the international break for fans to tackle. As part of the campaign, supporting initiatives have been organised to help fans moderate their betting behaviours.

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