eSports
Axe Partners with Riot Games for League of Legends

Male grooming brand Axe has signed a multi-year sponsorship deal with Riot Games and become the global sponsor of League of Legends esports. The deal will see Axe named as the official men’s grooming partner of League of Legends’ global events.
The deal kicks off with the 2019 World Championship through a fully integrated campaign. The details about the said campaign and future activations were not disclosed alongside the sponsorship announcement.
“AXE has a rich history of championing youth passion points, from music, sport, and culture. We are thrilled to be the first men’s grooming brand to partner with League of Legends Global Esports. We hope to create value for the community and encourage fans to fearlessly express their passion and moves and seize the opportunity, both in and around the game,” Gaurav Raisinghani, Global Director of Axe said.
-
eSports6 days ago
BLAST.tv Austin Major Becomes Austin’s First Arena Esports Event & Sells Out in Record Six Hours
-
Compliance Updates6 days ago
BGC CEO Warns of Growing Threat of Illegal Gambling Black Market
-
Latest News5 days ago
Week 7/2025 slot games releases
-
Australia7 days ago
David Tsai named as Featured Speaker at Regulating the Game 2025 Sydney
-
Australia6 days ago
BetMakers Announces Extension to its Agreement with Sportsbet
-
Eastern Europe7 days ago
EEGS Kicks Off the Year with Insightful Webinar on AI’s Impact on the Gaming Industry
-
Compliance Updates7 days ago
CEO of PIN-UP Global claims the charges against the Ukrainian partner to be legally absurd
-
Latest News6 days ago
SOFTSWISS Sportsbook Enhances CMS to Boost Operator Efficiency