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Gauselmann in tune with consumer expectations with £15m investment in the high street

George Miller

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Praesepe make £84,000 pledge to GambleAware
Mark Schertle, Chief Operating Officer at Praesepe
Reading Time: 2 minutes

 

The Gauselmann Group has underlined its commitment to and faith in the UK gaming industry by completing the second stage of a three part AGC investment project which in infrastructure terms alone will total £15m by completion in Q4 2020. The investment programme, which encompasses Cashino AGCs stretching from Mansfield to Maidstone, Hereford to Hammersmith and Bridgwater to Birmingham, commenced in 2018 with eight sites, a further 23 will be completed by the close of 2019 with 36 venues including six Greenfield sites scheduled for 2020.

The investment has focussed on the delivery of a market-leading customer experience helping to reinforce the status of the Cashino brand as the UK’s number one low stake gambling destination. Mark Schertle, Chief Operating Officer at Praesepe, confirmed: “One of the main attractions of Cashino is the social side of gaming it provides to our customers and the key aim of the programme is to enhance this social aspect, improve the overall customer experience, which in turn helps create the modern casino feel that we are striving for. With that in mind, we’ve added serviced bar areas serving soft drinks, installed bean to cup coffee machines and introduced a host of hot and cold snacks across all of our refurbished venues. We’ve also added brand new screens and the latest gaming machines alongside significantly improved décor. Drawing on my background in retailing I believe the consumer offer we are now providing is very, very strong and sits comfortably with the emphasis every sector of modern society now places on quality. As my colleague David Purvis at Blueprint said recently, the days of offering consumers a game on an old machine and serving cheap coffee in a plastic cup that’s so hot that you can’t hold are long gone.”

He added: “We are in year two of a three year programme and I am delighted to confirm that everything we set out to achieve has been completed on time and on budget thanks in no small part to the professionalism and skill of the Praesepe teams led by Head of Product Andy Tipple and Steve Ambrose, Head of Operations. Of course, outstanding venues demand outstanding product so we have also undertaken a major overhaul of our machine estate, removing more than 40 percent of older cabinets and all legacy product. The machine roll out, which was completed in June 2019, has resulted in the creation of a super-modern, TITO ready, digital gaming experience in venues that our customers love.”

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RTSmunity strengthen their position on the european market with forBET partnership

George Miller

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RTSmunity strengthen their position on the european market with forBET partnership
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RTSmunity, esports odds and trading provider, continue their expansion on european betting market with new partnership. The new cooperation with polish sportsbook operator forBET comes in a time where many major sports are facing problems, and esports are working as a stable stream of revenue. Customers of forBET will now be able to experience the top esports offer, improved in every measurable aspect – number of markets, uptime, odds.

The partnership between RTSmunity and forBET confirms the strategy that RTSmunity outlined earlier this year, which is continuous expansion on the european market, combined with new partnerships in the US and LatAm region. With many sportsbook operators looking to esports in a new new perspective, forBET demonstrated ability to be fast and agile company, by quickly enhancing their esports betting offer through RTSmunity odds feed.

Pavol Krasnovský, CEO of RTSmunity, said: We are very happy to start a new partnership with forBET. They have been able to succeed in very competitive betting market in Poland, and bringing their esports offer to the top level is the obvious step forward. We are very confident in our solution, and we have demonstrated that we are able to make esports a growing stream of revenue for sportsbook operators.

Petr Pacinek, General Director of forBET, said: The cooperation we have just started is a clear signal of the way we have chosen – continuous improvement of our offer, in order to support growth of our market share. Esports betting is still a developing industry, but already very competitive, and you can’t succeed without having the best offer. That’s why we have chosen RTSmunity to be our new partner, and we count on them to bring us to the top.

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Promising new partnership between Endorphina and Universal Soft for the LatAm Market

George Miller

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Promising new partnership between Endorphina and Universal Soft for the LatAm Market
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The trendy slots provider Endorphina does not plan to stop with the incoming of partnerships this summer. We’ve just heard the news that Endorphina has kicked off a new partnership with Universal Soft, one of the most prestigious and well-known companies operating in the Latin American market and is focused mainly on horse racing and betting.

This partnership strikes itself to be promising for both parties. For Endorphina, this is their second partnership with a notable company within the LatAm market, so Endorphina will greatly expand to reach more players in this region. Universal Soft can also look forward to providing their clients with a diversify portfolio of colourful and trendy new games.

Henry Daniel Tapia Fernández, CEO of Universal Soft shares about the partnership:
“We are delighted to have partnered with Endorphina. A team full of professionals with a portfolio of high quality and reliable games. Endorphina’s games are becoming essential for every online platform and We are confident their games and gamification tools will exceed our customer’s needs in Latin America.”

Sales Manager at Endorphina, Zdenek Llosa, also shares:
“This marks itself as another great step for Endorphina’s expansion within the Latin American region, and we cannot be happier to have reached an agreement with Universal Soft. Their retail experience and strong understanding of the local market will be essential for our distribution and we are looking forward to having our latest releases like Chance Machine 100, The Rise of AI, Cash Tank and player’s preference Football Superstar to be soon available in their platform.”

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Optimove Announces General Availability of Self-Optimizing Journeys

George Miller

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Optimove Announces General Availability of Self-Optimizing Journeys
Reading Time: 2 minutes

 

Optimove, the Science-First Relationship Marketing Hub, announced the general availability of its Self-Optimizing Journeys, an AI-powered solution that autonomously determines the next-best-action for each individual customer.

With Self-Optimizing Journeys, marketers no longer face the burdensome task of determining which communications to prioritize or which sequence of communications result in the best customer journey. Self-Optimizing Journeys identify all the campaigns each customer is eligible for and evaluate all journey possibilities, response probabilities, and potential impact on customer lifetime value, to determine and serve the next-best-action for each customer.

“Self-Optimizing Journeys represent the first time marketers can stop worrying about manually plotting and prioritizing customer journeys to focus on what they do best—crafting personalized messages for each customer interaction,” said Shai Frank, VP Product at Optimove. “With today’s announcement, Optimove ensures individualized journeys that autonomously adapt based on each customer’s characteristics and behaviors, effectively allowing customers to ‘plot their own journey’.”

Optimove’s Self-Optimizing Journeys had been released to over 80 companies as a Beta since Q4, 2019. The following are results from the Self-Optimizing Journeys Beta:

  • 37.4x higher uplift per customer, compared to manually prioritized campaigns
  • 46% increase in total uplift, compared to manually prioritized campaigns
  • 55% of Beta users showed high adoption rates and orchestrated over 30% of their campaigns with Self-Optimizing Journeys
  • 450,454 weekly average autonomous decisions made

“Optimove’s Self-Optimizing Journeys help us make sure that our users always receive relevant and engaging campaigns,” said Yoav Banai, VP Customer Engagement at Deezer, the global online music streaming service. “Since implementing it, we’ve seen higher engagement levels and better overall performance for our campaigns. At the same time, our team has been able to save time on campaign execution.”

Marketers can either select a subset of their campaigns, or all of them to be orchestrated by the Self-Optimizing Journey algorithm. 88% of companies who took part of the Beta, orchestrated over 50% of their campaigns with Self-Optimizing Journeys, whilst the rest were manually prioritized.

For demonstrations and additional information on Optimove’s Self-Optimizing Journeys click here.

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