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Lotteritilsynet takes further actions on payments ban – but what does it mean?

George Miller



Lotteritilsynet takes further actions on payments ban - but what does it mean?
Photo Source: Lotteritilsynet
Reading Time: 2 minutes


Last week Norway’s gambling regulator Lotteritilsynet confirmed that as of January 1st 2020, key changes to the ban on payments made to unlicensed operators will come into effect.

Payment regulations on unlicensed operators in Norway first came into force back in 2010. However, to this day close to €600 million is estimated to leave the country annually in favour of operators that don’t hold a Norwegian license. Lotteritilsynet has estimated that around 250,000 Norwegians currently play with unlicensed operators. 

Previously, certain betting operators were able to engage with the Norwegian betting market by masking the identity of financial transactions. The key difference that allows the current law to be more adequately enforced is now Norwegian banks have been empowered to block transactions based on company names and by targeting specific account numbers. 

Additionally, Lotteritilsynet can order financial institutions and other payment providers to investigate all transactions made to unlicensed operators.

However a second hearing involving the European Betting and Gaming Association (EBGA) as well as Entercash, is yet to take place. This will decide whether the planned amendments are in fact in violation of laws pertaining to the European Economic Area (EEA). 

Jacob Ljunggren, Product Director at Leadstar Media, who oversees several sites including Norwegian outlets and, gave his opinion on the recent climate surrounding regulatory action against unlicensed operators in Norway.

– It’s a clash between giants, as some of the big name operators such as Kindred Group, who are behind Unibet amongst other brands, claim that Lotteritilsynet don’t have the authority to block them from offering their services in the country. To my understanding a vital point here is the free trade between EU and EEA, meaning that off-shore companies offering their services in an EU country are also allowed to offer their services in other EU and EEA nations. Even though Norway isn’t a part of EU, they are a part of EEA and have to abide to international laws, according to the operators, says Ljunggren.

How can affiliates take action against these regulations?

– All we can do now is wait and see how this pans out. We will keep our visitors at both and updated on the legal situation in Norway and what it could mean for them. Hopefully we will get clear information of what applies as soon as possible.

Are you worried what this could possibly mean for your operation?

– Whether they can legally establish the new amendments or not remains to be seen. But our view is that a regulation of the market would be the best option for both Norwegian authorities as well as for the players themselves.

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Industry News

Playson Reports Great Success at ICE London 2020

Niji Narayan



Playson Reports Great Success at ICE London 2020
Reading Time: < 1 minute


Casino software provider Playson has reported great success at ICE London 2020.

This year was the company’s busiest ICE yet, with 85 pre-scheduled appointments and more than a dozen on the spot meetings each day at February’s massive event held at ExCel London.

The Playson stand at ICE welcomed over 1000 delegates including several of the trade news media, all eager to learn about the exciting products. The supplier’s impressive range of engagement tools were on display along with its ever-burgeoning slot portfolio, which includes hits such as Fruit Xtreme and Red Chilli Wins.

Playson also hosted its ICE London 2020 Tournament, with a new game Playson game featured every day at the stand and one lucky player taking home a set of Apple AirPods every day.

“This year’s ICE London 2020 was a huge success and our stand was a hive of activity for the whole event. We look forward to next year which will see us returning bigger and better than ever!” Alex Ivshin, CEO of Playson, said.

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Compliance Updates

UKGC Suspends Operating Licence of Addison Global

Niji Narayan



UKGC Suspends Operating Licence of Addison Global
Reading Time: < 1 minute


The UK Gambling Commission (UKGC) has suspended the operating licence of Addison Global.

“We have decided to commence a review because we suspect that Addison Global has breached a condition of the licence and is unsuitable to carry on the licensed activities. We consider it appropriate to suspend the licence with immediate effect pending the conclusion of the review,” UKGC said in a statement.

The licence suspension makes it illegal for Addison Global to offer gambling services via its website in Britain but does not prevent the operator from returning any outstanding balances to customers.

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Conferences in Europe

Prague Gaming Summit 2020 speaker profile: Elina Safargulova (Head of Marketing at Slotegrator)

Alex Marginean



Reading Time: 2 minutes


The 4th edition of the Prague Gaming Summit will take place on 6 March 2020 and welcomes leading operators, service providers and gambling industry experts from all across Europe.

On the 6th of March at the Prague Gaming Summit, you have the opportunity to dive into several subjects, among which also the “Gambling And Casino Games Via Social Media And Online Technologies”

As mentioned in earlier press releases, Prague Gaming Summit 2020 will bring a brand new format of speeches and more trending themes as it did in the early years.

Among the leading experts that will share their latest information, you have the opportunity to hear more about the future of gambling and casino games on social media from  Elina Safargulova – Slotegrator

A graduate of Media studies, Elina holds a degree in Journalism and Communications, and extensive experience in B2B and B2C marketing in iGaming, Esports, and Online Gambling industries.

Her background includes experience in social media and digital marketing, content writing, journalistic collaborations, media advertising, product development, events, and brand management.

Her career path in the iGaming industry begins as a Marketing Executive at RTG, where she’s learned the know-how of affiliate and B2C marketing from the seasoned industry professionals.

Later on, she joins an Esports startup, where she plays a key role in content creation, product and business development,  and activations on partnerships with giants such as ProSieben, Astralis Group, RFRSH Entertainment, Borussia Dortmund (BVB) and others.

At the beginning of 2019, Elina joins Slotegrator, a B2B software provider and aggregator, focused on online gambling business. As a Head of Marketing, she has been implementing the acquired skills of modern content and digital marketing strategies, focusing on bringing knowledge and value to the customers in the iGaming sector, as well as building strong and lasting relationships with media and business partners.

Do not miss this unique opportunity to learn and networking with the leaders of the industry.

Order your Delegate Pass or VIP Package (Delegate Pass +Accommodation) now!

Here is a testimonial that has been left by Charmaine Hogan, one of the attending delegates of the 2019 edition of Prague Gaming Summit:

This most recent event was a rich one. The diversity of speakers and the structured topics provided a platform for real debate, presenting food for thought for many. I’m sure I/we will pick up on the very relevant topics again at this event.

Charmaine Hogan

(Regulatory & Public Affairs, International Relations, Policy Development Expert)

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