Industry News

888Casino Partners with BlueRibbon

Published

6 years ago

February 5, 2020

Niji Narayan

Reading Time: < 1 minute

888casino has partnered with service provider BlueRibbon Software to bring the enhanced online gaming experience to its players.

The partners are seeking to maximize their cooperation through BlueRibbon’s leading product-agnostic B2B marketing platform and 888casino’s widespread popularity among online gaming customers.

The latest deal between 888casino and BlueRibbon Software is in line with the strategies of both companies to enter new markets, partner with leading providers, and maximize the value of cutting-edge systems and gaming platforms around the world.

888casino will now offer players personal jackpots provided through its partnership with BlueRibbon Software with the aim of providing customers a fully personalized gaming experience. Various tools are available such as a jackpot widget for each player, enabling them to monitor the growth of their money pot.

“BlueRibbon is an internationally recognized marketing platform. With a powerful set of personalized tools designed to increase engagement and player loyalty, BlueRibbon can certainly add value to the player experience at 888casino. Rewards and engagement are top of the agenda at BlueRibbon, and this bodes well for our online casino offering, which prides itself on gaming excellence across the board,” Guy Cohen, SVP of B2C at 888, said.

“888 is one of the world’s largest and most trusted operators, and we at BlueRibbon are excited to partner with a major industry player. With product-agnostic, real-time gamification tools, the BlueRibbon Player Engagement Platform is set to enhance 888’s player loyalty and brand differentiation while increasing their ability to engage players across regulated jurisdictions. Entering into partnership with 888 is a testament to BlueRibbon’s capabilities in offering innovative marketing solutions at the highest level. We look forward to delivering completely seamless experiences across 888’s verticals, rewarding their users with a new layer of enjoyment during gameplay,” Amir Askarov, co-founder and CEO of BlueRibbon, said.

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Niji Narayan

Niji Narayan has been in the writing industry for well over a decade or so. He prides himself as one of the few survivors left in the world who have actually mastered the impossible art of copy editing. Niji graduated in Physics and obtained his Master’s degree in Communication and Journalism. He has always interested in sports writing and travel writing. He has written for numerous websites and his in-depth analytical articles top sports magazines like Cricket Today and Sports Today. He reports gaming industry headlines from all around the globe.