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Bragg Gaming Group Signs Global Distribution Deal with 888 Holdings

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Lara Falzon, President and Chief Operating Officer at Bragg Gaming Group
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Bragg expects its content to launch with William Hill brand in UK, Mr Green brand in Italy and the Nordics, and 888casino brand in Italy

Bragg Gaming Group, is pleased to announce the signing of a new global distribution agreement with 888 Holdings, one of the world’s leading betting and gaming companies and owner of several internationally renowned brands including William Hill, 888, Mr Green and SI Sportsbook.

The new agreement further strengthens the companies’ existing collaboration. Under the new agreement, Bragg’s exclusive content is expected to roll out with William Hill in the UK, Mr Green in Italy, Sweden and Denmark, and 888casino in Italy for the first time, following launches with the operator in the UK, Spain and Ontario over the course of the last year.

This collaboration further enhances the distribution of Bragg’s proprietary and exclusive content in multiple regulated markets, offering a wide array of exclusive and popular titles from Bragg Studios brands such as Atomic Slot Lab and Indigo Magic, as well as from its Powered by Bragg partners.

Lara Falzon, President and Chief Operating Officer at Bragg Gaming Group, expressed her enthusiasm about the partnership: “We are thrilled to announce this exciting new distribution deal with 888 Holdings – including for the William Hill and Mr Green brands – given that 888 is one of the most renowned operators in the global gaming industry. Our extensive portfolio of exclusive iGaming titles includes games tailored for a diverse range of tastes, enabling us to provide exceptional entertainment experiences to 888’s vast global player base. This includes key brands in the UK, Italy, Sweden and Denmark which will receive access to Bragg Studios and Powered by Bragg content for the first time.

“This agreement is a testament to our commitment to expand Bragg’s footprint in key markets and solidify our position as a leading content provider.”

Ofir Gal-Mor, Group Head of Content, added his comments on the partnership: “Bragg Gaming’s offering is well known throughout the industry for being forward-thinking and of the highest quality. We have worked closely together since early 2022 and look forward to elevating our partnership further with the addition of Bragg’s diverse content portfolio to our William Hill and Mr Green brands.

Latest News

NetBet Casino joins forces with Playtech

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NetBet Casino joins forces with Playtech
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NetBet Italy is excited to announce that it has joined forces with prominent iGaming provider Playtech, in a move that will see a range of unique Live Dealer games made available to players in the region.

Playtech’s status as an influential iGaming company has been recognised with numerous award wins and nominations. Most recently, this saw the company claim the title of Gaming Product of the Year at the 2023 American Gambling Awards.

As part of NetBet Italy’s partnership with Playtech, players can enjoy a series of excellent Live Dealer games – including Live Roulette, Live Blackjack, Live Baccarat – as well as other titles from the online casino provider.

NetBet Italy’s PR manager, Claudia Georgevici, said: “We at NetBet aim to give our players access to a range of exciting titles – including Live Dealer games, which help bring the authenticity of a physical casino to players wherever they are. Playtech have a range of excellent titles for customers to enjoy, and this makes them a great fit for a positive and valuable relationship.”

NetBet players can now explore the thrilling new titles from Playtech by visiting the official NetBet Italy website.

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Industry Awards

Reelsoft nominated for prestigious MiGEA Awards

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Reelsoft nominated for prestigious MiGEA Awards
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Reelsoft AB is proud to announce its nomination for two esteemed awards at the 2024 Malta’s iGaming Excellence Awards (MiGEA): Best Gaming Software Platform Provider and Best iGaming Technology & Media Provider. This recognition highlights our ongoing dedication to innovation, partner support, and excellence in the iGaming industry. The winners will be revealed on June 21st at the Hilton Portomaso in Malta.

Founded in December 2021, Reelsoft has been developing solutions to empower iGaming businesses. Through the Vision platform, including Vision RGS (a remote gaming server) and Vision Link (a game aggregation platform), it offers iGaming businesses both flexibility and scalability. It empowers our partners to effectively manage both game creation and distribution, supporting their growth and success in a competitive market.

Key Features of the Vision platform:

  • Flexibility and Scalability: The platform seamlessly grows from Vision RGS to Vision Link, and can handle increased traffic without compromising stability.
  • Promotion Tools: Advanced tools to enhance player engagement and retention is built into the core platform.
  • Multiple API Support: Simplified integration process.
  • Provider Aggregation and RGS-to-RGS Connections: Easy access to a wide range of games and providers.
  • Comprehensive Back Office: Real-time access to country-specific statistics, RTP monitoring and GGR reports.

Reelsoft’s approach focuses on providing solutions, leveraging extensive industry experience, and fostering long-term partnerships. We have achieved significant milestones over the past year and are dedicated to long-term collaborations with partners to develop features that meet their needs, ensuring the continuous evolution of the Vision platform. This approach not only enhances the platform but also benefits all users.

Thomas Nimstad, CEO and founder of Reelsoft, expressed his pride in the nomination: “Being nominated for these awards is a true testament to what we started three years ago and how far the company has come. We are honoured and look forward to creating more value for our partners in the coming years.”

As we look forward to MiGEA awards, we are committed to empowering iGaming businesses globally, driving innovation, and supporting our partners in achieving their goals.

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Affiliate Industry

GiG Media announce rebrand following spinoff announcement from Gaming Innovation Group

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GiG Media announce rebrand following spinoff announcement from Gaming Innovation Group
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New name. New logo. Same great affiliate.

Today marks the day of the official launch of GiG Media’s rebrand following the announcement of the spinoff from Gaming Innovation Group (GiG) platform and sportsbook.

We are pleased to announce that GiG Media has undergone a rebranding process in light of the spinoff and it’s thereof with great enthusiasm that we present our new independent brand, Gentoo Media.

The company will from now on be trademarked under Gentoo Media, and will operate under the name Gentoo.

Whilst introducing our new company name, along with our new logo and visual identity we ensure that Gentoo remains the same great affiliate, with the same great people, and the same great brands that we have become recognised for.

The rebrand marks a significant milestone in the company’s history in becoming a stand alone business in the second half of 2024*, continuing our track record of dominating the iGaming affiliate market with 13 successive quarters with all-time high revenue and strong EBITDA-margin reaching 48% in the last quarter.

Gentoo will continue to focus on our unwavering commitment to deliver superior results, growth and sustainable long-term partnerships, ensuring our partners that with Gentoo, you get more.

Our new company name Gentoo Media pays a tribute to GiG Media’s Rebel Penguin heritage, as Gentoo is an Antarctic penguin species known for prospering by coming together as a unit to survive and thrive. Gentoo further symbolises the next generation of the company’s legacy, opening a new chapter while continuing our path as a market leading affiliate, shaping the future of affiliation.

GiG Media will from today be found under a new array of assets under the Gentoo brand.

“The launch of our new brand is a big milestone for us in the process of separating GiG Media from Gaming Innovation Group. Gentoo has been created with all our partners and employees in mind, ensuring to communicate an accurate and genuine view of ourselves, the business and what we stand for and believe in. The launch of Gentoo marks a new era and we couldn’t be more excited for the future prospects of the business.” – Jonas Warrer, CEO

“The rebrand of GiG Media marks a pivotal moment in the separation of Gaming Innovation Group into two independent businesses, and is a vital step in the process of increasing shareholder value. The launch of Gentoo is a testament to the organisation’s dedication in delivering superior quality and results in every aspect of the business, and is setting the company off to a great start.” – Mikael Harstad, Chairman of the Board

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