Connect with us
SOFTSWISS

Industry News

Aristocrat Unveils Three New Cabinets for EMEA Region at ICE 2020

Published

on

Aristocrat Unveils Three New Cabinets for EMEA Region at ICE 2020
Reading Time: 2 minutes

 

Aristocrat Technologies has reported ICE 2020 as its busiest and most significant launchpad event to date.

At the event, the company unveiled three new cabinets for the EMEA region, presented 111 different games for casino, bingo and salon markets and announced new partnerships to expand the company’s content footprint in Europe.

James Boje, Aristocrat Managing Director – EMEA, said, “Visitors to our stand shared very high levels of excitement and enthusiasm as they were shown Aristocrat’s rich portfolio of new innovations.

“Never before has Aristocrat launched three new form factors into this region simultaneously and reaction to our new MarsX™, EDGE X™ and Relm™ cabinets, all of which have proven themselves in North America and now too in Europe, was highly rewarding. This is testimony to the industry-leading levels of design and development investment made by the company across successive years in our endeavours to deliver the world’s greatest gaming experience, every day.

“Our game studios upped the ante yet again, with a plethora of A-list licensed themes – including FarmVille™, Madonna™, Mad Max: Fury Road™, The Walking Dead™ III, Game of Thrones: Winter is Here™, Star Trek™: The Next Generation, Billions™ and Zorro™ – which will continue to deliver globally renowned brands to enthralling gaming entertainment.

“Huge interest was also shown in proprietary link concepts Cash Express™ Luxury Line™, Gold Stacks 88™ Link, Dragon Tower Jackpots™ and perennial performers Dragon Link and Lightning Link, that continue to engage players across the world up to five years on from their initial release.

“Standalone games also made a big impact with operators due to the sheer number and creativity of new maths models on offer, drawing on both proven mechanics as well as a number of inspirational new ideas.

“The bingo portfolio was also enriched with a mix of new local area progressive games together with a selection of classic games that have delivered time and time again in numerous gaming segments around the world.

“Aristocrat demonstrated its commitment to the Spanish salon sector with a range of new games, cabinets and new and exciting bank configurations which, through our new extended partnership with local distributor VID, will be rolled out across Spain over the next 12 months.

“We continue to explore new market segments to help grow our footprint throughout the region and a new content distribution agreement with Inspired Entertainment, Inc. was signed at the show that will see bespoke Aristocrat content delivered to players through Greek video lottery terminals, Italy’s comma 6B market and the United Kingdom B3 market.”

Boje concluded, “ICE 2020 was undoubtedly our most productive show on record as Aristocrat continued to strengthen existing partnerships whilst developing new relationships that will lead to more players engaging with our unique brand of gaming entertainment – a truly brilliant way to enter a new decade.”

Industry News

EGT Interactive Partners with ZonaGioco

Published

on

Reading Time: < 1 minute

 

EGT Interactive has entered into a partnership with ZonaGioco, a famous casino operator in Italy.

As per the deal, EGT’s portfolio is now available on ZonaGioco. The integration is through Octavian Lab, an Italian software house that offers a fully customisable online betting and gaming platform solution.

Players at ZonaGioco can now enjoy titles like 100 Super Hot, Shining Crown, Flaming Hot, Amazons’ Battle, Zodiac Wheel and many more.

The partnership with ZonaGioco grows the provider’s footprint in Italy-regulated territory and increases its reach.

“ZonaGioco is a well-known operator in Italy with an impressive reach. We are delighted to partner with them and to offer our famous games to more and more players across this market,” Todor Zahariev, Managing Director of EGT Interactive, said.

“Intend to facilitate consolidation of the proposals and ensure our customers the possibility of an increasingly captivating choice suited to their tastes and expectations. The partnership with the EGT Interactive provider ensures us the most appropriate experience and solidity to meet this commitment. We are confident that the operating agreement reached will see us together in supporting and relaunching our respective activities,” Fabrizio Frenna, Managing Director of Zonagioco, said.

Continue Reading

Industry News

ANJ Opens Public Consultation on Gambling Advertising in France

Published

on

Reading Time: < 1 minute

 

French national gambling regulator L’Autorité Nationale des Jeux (ANJ) has hosted its first citizen workshop on gambling advertising.

The body of research is one part of the ANJ’s “public consultation phase” on the prominence of gambling advertising launched by the regulator following the conclusion of UEFA Euro 2020.

This month, the regulator will host workshops across French provinces, seeking diverse public opinions on how France should update its advertising laws to moderate gambling advertising and protect young and vulnerable gamblers.

ANJ launched its national review after concluding that licensed operators failed to meet its pre-EURO 2020 warnings on advertising standards.

The regulator has split its public research into two phases that will see its citizen workshops followed by an online questionnaire that aims to secure direct feedback on current French gambling adverts.

The ANJ’s advertising research will be supported by France’s ARPP (Professional Advertising Regulatory Authority) and the country’s public health networks to ensure that “gambling is maintained as a recreational practice”.

French licensed operators have also been reminded of their duties to submit “a mid-term activity” report outlining their advertising campaigns scheduled for the remainder of 2021.

Continue Reading

Industry News

Stanleybet Group Signs Deal with Fast Track

Published

on

Stanleybet Group Signs Deal with Fast Track
Reading Time: < 1 minute

 

Stanleybet Group has chosen Fast Track CRM to power player engagement for their online offering.

Fast Track CRM is built on a rich real-time data feed that enables operators to engage players instantly based on their behaviours. The platform also provides simple, visual workflows for operators to create and orchestrate complex sets of engagements. Stanleybet Group will be able to use the rich data in the platform to create granular segmentation models and get a deeper understanding of their players.

“We have been operating online for just over a decade and feel it’s time to revamp our engagement strategy and really show our players everything we have to offer. Fast Track is the perfect partner for this next phase in our online journey and can provide a solution to all the challenges we are facing in scaling our communications and rewards,” Joris Petllion, Director of Online at Stanleybet Group, said.

“Working with a brand like Stanleybet Group, that is a household name and has a long history in the industry, is a privilege. We hope to take all that history and power in their brand and enable them to work in a smart and scalable way to delight their online player base,” Simon Lidzén, Co-Founder and CEO of Fast Track, said.

Continue Reading
Advertisement
NSoft
Advertisement
EvoPlay
Advertisement
Kasyno Online na HEX Polska

Subscribe to our News via Email

Enter your email address to subscribe to our news and receive notifications of new posts by email.

Trending

Notice for AdBlock users

We are constantly showing banners about important news regarding events and product launches. Please turn AdBlock off in order to see these areas.