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NGL Extends its Partnership with Norsk Tipping

Niji Narayan

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NGL Extends its Partnership with Norsk Tipping
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Next Generation Lotteries (NGL), the Norway-based lottery solutions provider, has extended its contract with Norsk Tipping, the national lottery in Norway, for the design and management of digital games for Norsk Tipping’s instant games brand “Flax.”

NGL has been supplying Norsk Tipping with its eInstant Win Solutions since 2017. Based on the current extension NGL will continue to provide its robust solutions and expertise to Norsk Tipping for another year.

“This extension is proof of the strength and quality of our solutions and it reflects a continued commitment to our existing customers. We are very happy to be part of the success of Norsk Tipping’s eInstant games and we are proud to be able to support the ongoing growth of Flax by offering a wide game library, exciting new original games, and our proven ability to develop bespoke instant games” Hans Vigmostad, CEO of NGL, said.

Throughout the contract, Next Generation Lotteries has proven to be a good fit for Norsk Tipping’s sophisticated instant games portfolio. NGL has been supporting the responsible growth of the “Flax” brand not only by providing modern e-Instant games that strictly adhere to the Norwegian gaming regulation, but also by providing new innovative new games to players.

Asia

Study Confirms High Rollers Gambled in Macau Despite COVID-19

Niji Narayan

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Study Confirms High Rollers Gambled in Macau Despite COVID-19
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A new study released by the Macau Research Centre has found that 60% of those who visited Macau during the COVID-19 pandemic did so for gambling, with each willing to spend around MOP$87,000 on average.

The research centre surveyed 103 visitors between March and May, of which 93.2% were from mainland China. With the threat of a 14-day quarantine upon leaving Macau, research showed those mainlanders chose to stay longer, with an average stay of 6.7 days. Around 59% stayed for more than five days.

The study also found that 59% of those surveyed visited Macau for gaming, while 87% had conducted gaming activities. Their gaming budget ranged from MOP$1,000 to MOP$500,000, with an average of MOP$87,000.

“Compared to the mass market, the spending decisions of this group of high-end customers may be less influenced by macroeconomic and social sentiment,” the study said.

Moreover, the visitors spent another MOP$45,549 during their visits on average, mostly on dining, shopping and hospitality.

The study also found the arrivals had visited Macau an average of 5.8 times in the last 12 months, while 83% of them had visited Macau at least three times in the last 12 months.

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eSports

LG Electronics Launches LG Gaming eSports Channel

Niji Narayan

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LG Electronics Launches LG Gaming eSports Channel
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LG Electronics UK has launched its esports and gaming-dedicated channel “LG Gaming” in collaboration with Kairos Esports. The channel will serve the esports and gaming communities “with specifically tailored content and services.”

LG Gaming will additionally feature unique visual elements likely to highlight a selection of LG Electronics hardware and focus on delivering gaming content exclusively.

“The gaming and esports community is one of the most unique and exciting communities in the world, and as one of the leading providers of esports products, it’s incredibly important to us to have a real and authentic involvement with the culture,” Carolyn Anderson, Marketing Director at LG Electronics UK, said.

“LG Gaming provides us with a new opportunity to connect and get involved in a way that we never have before, and we can’t wait to reveal some of the activities we have planned – starting with upgrading our fans’ set-ups at home,” Carolyn Anderson added.

“It’s a really exciting time for us at Kairos Esports as we go from strength to strength, having now launched many of the largest and most successful gaming and esports brand activations globally within the last year. This new launch with LG has been a big focus of the team recently and we can’t wait to show the gaming and esports community just how valuable LG Gaming can be to them,” Drew Townley, CEO of Kairos Esports, said.

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Industry News

Betsoft Enters Partnership with Alea

Niji Narayan

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Betsoft Enters Partnership with Alea
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Casino content developer Betsoft Gaming has partnered with global casino operator Alea.

The deal will see Betsoft’s full range of premium slot games, including latest releases Quest to the West and Back to Venus as well as hit titles Monster Pop and Take the Bank, available on Malta-licensed Alea’s top casino brand, Slotsmillion.

Betsoft’s content portfolio consists of more than 190 RNG titles complete with highly engaging and profitable math models proven to attract, engage, and retain players.

“We are delighted to be working with Alea Gaming, who operate one of the most exciting gaming brands on the market in Slotsmillion and we look forward to establishing a long-term partnership. We are consistently looking to grow our regulated market presence and Alea are a perfect partner for us as we look to achieve our aims as a business,” Annamaria Anastasi, Marketing Director of Betsoft Gaming, said.

“We are thrilled to be able to offer Betsoft’s award-winning content to our customers. They have some of the most engaging and innovative casino content on the market, and it has proven to be really successful across a number of jurisdictions. We look forward to a long and successful partnership with them,” Alex Tomic, Co-Founder of Alea, said.

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